Starting research from outside
the library homepage, an
analysis of user behavior from an
academic library.
Aaron Tay
Seni...
Lorcan Dempsey, OCLC - 2007
Discovery happens
Lorcan Dempsey, OCLC
2007
“Assume that discovery happens
elsewhere, and focus on
fulfillment ”
Tony Hirst, Open University -
2006
“Your OPAC sucks” - Karen G. Schneider
http://www.slideshare.net/daveyp/opac-
20-and-beyond
http://www.slideshare.net/daveyp/opac-20-and-
beyond
“After all, you can put lipstick on a pig, but it's
still very much a pig.” Roy Tennant -- 2005
http://fc06.deviantart.net...
Ithaka S+R Releases US Faculty Survey 2012
“The perceived decline in the role of the
library catalog noted in previous cycles of
this survey has been arrested and ev...
Innovative Interfaces - Encore
Main search tools
Serialssolutions’- Summon
Google -> Journal -> Library -> Journal
Google/Google
Scholar
Hit paywall
Go back to
library page
Finally get
article
Providing access when beginning
outside library homepage
#1 Proxy bookmarklet – 2008
What is proxy bookmarklet?
• Piece of javascript in bookmark that will append
the ezproxy stem to any URL
• Gives access t...
Offered by …..
Usage is high
Why?
• No alternative method to access fulltext until
2013
• No ip-authenication in-campus
• Heavy promotion...
Installation guide is most popular
guide
#3 Most popular FAQ
Enhance the proxy
bookmarklet with
Google analytics
http://musingsaboutlibrarianship.blogspot.sg/2011/12/im
proved-proxy-bookmarklet.html
We love Google
analytics
Usage of bookmarklet over 12 months
Bookmarklet Usage as % of library
searches
Unique
visitors
July 2012 -
Sept 2012
Oct 2012-
Dec 2012
Jan 2013 -
Mar 2013
Ap...
Ezproxy initial logins per session
June 2012 – June 2013
#1 Pubmed
#2 Google Scholar
#3 Google
#4 Portal
#9 #10
Non-academic sources
After 3 months of adding link resolver
in 2013
Link resolvers are rising…
The default library search is still
important but we should not neglect
teaching users to access from outside
the website
...
Google vs library search
http://musingsaboutlibrarianship.blogspot.sg/20
10/10/adding-your-library-catalogue-results.html
http://www.libereurope.eu/blog/thinking-the-
unthinkable-a-library-without-a-catalogue-
reconsidering-the-future-of-discov...
• Location and fulfillment. If "discovery happens
elsewhere" it is important for the library to be
able to provide its use...
Teach multiple options
Search
From Library
page
Make library
search
accessible off
site
Toolbar,
browser plugin
Mobile app...
Easier access to search from offsite
Support fulfillment
Wikipedia – Forward to Libraries
Cambridge Library toolbox
http://www.lib.cam.ac.uk/toolbox/index.html
Remember to market!
Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library
Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library
Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library
Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library
Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library
Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library
Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library
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Tay- Starting research from outside the library homepage, an analysis of user behavior from an academic library

  1. 1. Starting research from outside the library homepage, an analysis of user behavior from an academic library. Aaron Tay Senior Librarian National University of Singapore Libraries @aarontay aarontay@gmail.com
  2. 2. Lorcan Dempsey, OCLC - 2007 Discovery happens Lorcan Dempsey, OCLC 2007
  3. 3. “Assume that discovery happens elsewhere, and focus on fulfillment ” Tony Hirst, Open University - 2006
  4. 4. “Your OPAC sucks” - Karen G. Schneider http://www.slideshare.net/daveyp/opac- 20-and-beyond
  5. 5. http://www.slideshare.net/daveyp/opac-20-and- beyond
  6. 6. “After all, you can put lipstick on a pig, but it's still very much a pig.” Roy Tennant -- 2005 http://fc06.deviantart.net/fs70/f/2010/190/5/b/Pig_Avatar_by_lurino.png
  7. 7. Ithaka S+R Releases US Faculty Survey 2012
  8. 8. “The perceived decline in the role of the library catalog noted in previous cycles of this survey has been arrested and even modestly reversed, driven perhaps to some degree by significant strategic shifts in library discovery tools and services.” - Ithaka US Faculty Survey 2012 (empathies mine)
  9. 9. Innovative Interfaces - Encore Main search tools Serialssolutions’- Summon
  10. 10. Google -> Journal -> Library -> Journal Google/Google Scholar Hit paywall Go back to library page Finally get article
  11. 11. Providing access when beginning outside library homepage #1 Proxy bookmarklet – 2008
  12. 12. What is proxy bookmarklet? • Piece of javascript in bookmark that will append the ezproxy stem to any URL • Gives access to full-text via libraries subscriptions
  13. 13. Offered by …..
  14. 14. Usage is high Why? • No alternative method to access fulltext until 2013 • No ip-authenication in-campus • Heavy promotion from librarians since 2009
  15. 15. Installation guide is most popular guide
  16. 16. #3 Most popular FAQ
  17. 17. Enhance the proxy bookmarklet with Google analytics
  18. 18. http://musingsaboutlibrarianship.blogspot.sg/2011/12/im proved-proxy-bookmarklet.html
  19. 19. We love Google analytics
  20. 20. Usage of bookmarklet over 12 months
  21. 21. Bookmarklet Usage as % of library searches Unique visitors July 2012 - Sept 2012 Oct 2012- Dec 2012 Jan 2013 - Mar 2013 April 2013- June 2013 Proxy bookmarklet 20,256 32,312 29,542 22,230 Encore 72,545 54,674 7,280 4,420 Summon 5,295 13,122 62,634 45,386 % of search systems 26% 47.7% 42.3% 44.6%
  22. 22. Ezproxy initial logins per session
  23. 23. June 2012 – June 2013
  24. 24. #1 Pubmed
  25. 25. #2 Google Scholar
  26. 26. #3 Google
  27. 27. #4 Portal
  28. 28. #9 #10 Non-academic sources
  29. 29. After 3 months of adding link resolver in 2013 Link resolvers are rising…
  30. 30. The default library search is still important but we should not neglect teaching users to access from outside the website Implications
  31. 31. Google vs library search http://musingsaboutlibrarianship.blogspot.sg/20 10/10/adding-your-library-catalogue-results.html
  32. 32. http://www.libereurope.eu/blog/thinking-the- unthinkable-a-library-without-a-catalogue- reconsidering-the-future-of-discovery-to
  33. 33. • Location and fulfillment. If "discovery happens elsewhere" it is important for the library to be able to provide its users with location and fulfillment services which somehow connect to that discovery experience http://www.educause.edu/ero/article/thirteen- ways-looking-libraries-discovery-and-catalog- scale-workflow-attention
  34. 34. Teach multiple options Search From Library page Make library search accessible off site Toolbar, browser plugin Mobile apps Forward to libraries wikipedia Support delivery options from external search systems etc Link resolver (e.g Google Scholar, Mendeley) Worldcat registry. OCLC holdings
  35. 35. Easier access to search from offsite
  36. 36. Support fulfillment
  37. 37. Wikipedia – Forward to Libraries
  38. 38. Cambridge Library toolbox http://www.lib.cam.ac.uk/toolbox/index.html
  39. 39. Remember to market!

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