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5 Ways to Integrate Social Media in Your Marketing
 

5 Ways to Integrate Social Media in Your Marketing

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Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, ...

Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, showing how social media intersects with search marketing, email marketing, virtual events, live events, and market research.

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  • Very helpful and nicely presented.

    Thanks for sharing.
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  • social media integrated
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  • Social media is not something we should fear, because it is the friend of consumers.
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  • All these social media networks and stuffs drives me crazy. LinkedIn seems really good for targeting the professional market, but facebook will still be more effective if targeting a younger audience.
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5 Ways to Integrate Social Media in Your Marketing 5 Ways to Integrate Social Media in Your Marketing Presentation Transcript

  • 5 Ways to Integrate Social Media with Traditional Marketing
  • Q&A
    www.marketingprofs.com
    @marketingprofs
    Jay Baer
    Blog: www.convinceandconvert.com
    @jaybaer
    www.gotomeeting.com/corp
    gotomeeting@citrixonline.com
    @gotowebinar
    1-800-372-6207
  • I Will Tell You The Truth. Today’s Version.
    Share of Search, 1999
  • The Social Media Shift is Fundamental
  • Conversation Marketing is Transformative, But Inefficient
  • Social Media Doesn’t Work Alone
  • Increase Social Media Success Through Cross-Media Synergy
  • Don’t Think of Social Media as a Tactic
  • Think of Social Media as an Ingredient
  • Strategy First. Social Ingredients Next. Then New Social Programs.
  • 5 Ways to Achieve Cross-Media Synergy with Social Media
  • 1. Social Media + Search
  • Consumers exposed to a brand in social media are 2.8x more likely to search for that brand’s products
    http://bit.ly/12PyNL
  • Integrate Social and Search
    Acknowledgement: Hubspot
  • Put Content Bait in the Water. Get Found.
  • Content = Traffic
  • Content Isn’t King. Optimized Content is King
    Everything Can Be Optimized
    hubspot.tv
  • Everything Can Be Optimized
  • Everything Can Be Optimized
  • 2. Social Media + Email
  • Promoting Social Presence in Email
    Integrate Social and Email
  • Enabling Social Sharing in Email
    Integrate Social and Email
  • Integrate Social and Email
    Content Level Sharing
  • Subscriber Segmentation
    www.mailboxiq.com
  • List Growth Through Social
  • List Growth Through Social
  • Social/Email Content Development
  • 3. Social Media + Virtual Events
  • More is More.
    Atomize Your Content.
    =
    Acknowledgement: Todd Defren @tdefren
  • 50 Comments
    34 tags on Delicious
    49 Tweets
  • Twitter + Webinar = Twebinar
    www.twebinar.com
  • Twitter + Interview = Twinterview
    www.twitter20.com
  • Twitter + Group Chat
    #blogchat
  • 4. Social Media + Live Events
  • Integrate Social and Live Events
    www.fiskateers.com
  • Create Real Life Social Media
  • Make More of Your Conference
  • 5. Social Media + Market Research
  • Ask Your Fans for Feedback
  • Keep It Simple
    Crowdcampaign.com
  • Twitter Research
    Twtpoll.com
  • People Like to Tell You What They Think
    54-7
  • Social Media Works Best When It’s Part of Something Bigger.
    Are You Ready For Some Synergy?
  • Start Your Synergy Audit Today