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5 Ways to Integrate Social Media in Your Marketing

by Social media and content strategy consultant, coach, speaker at Convince & Convert on Oct 30, 2009

  • 30,521 views

Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, ...

Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, showing how social media intersects with search marketing, email marketing, virtual events, live events, and market research.

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110 of 13 previous next Post a comment

  • nowexportinfo Vanessa Lavigne, Overseas Department at nowexport.com share to http://www.nowexport.com 1 year ago
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  • harrypotter12 harrypotter12 Very helpful and nicely presented.

    Thanks for sharing.
    Parcel delivery from http://www.clickandsendparcel.com
    2 years ago
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  • kritbodee Kritbodee Ruengrujira, Director of Business Development at www.gmotif.com social media integrated 2 years ago
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  • virtualassistantinc Virtual Assistant Inc. at Virtual Assistant Inc. Social media is not something we should fear, because it is the friend of consumers. 2 years ago
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  • abbiwood abbiwood All these social media networks and stuffs drives me crazy. LinkedIn seems really good for targeting the professional market, but facebook will still be more effective if targeting a younger audience.
    http://www.articlesbase.com/health-articles/quick-trim-diet-pills-reviews-where-to-buy-2630183.html
    3 years ago
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  • sethidiksha sethidiksha Well, theres a good insight. Though, lot of people here think that some info needs to be added.
    Well, I am Diksha sethi, a PR student. I hope links on my blog could help: http://sethidiksha.wordpress.com/2010/02/28/did-you-know-that-social-mediacould-help-you-make-money/
    4 years ago
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  • dmitrys Dmitry Smetanin, CEO and marketing at Wazzup Lab with Photozeen.com project practically usefull 4 years ago
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  • jaybaer Jay Baer, Social media and content strategy consultant, coach, speaker at Convince & Convert Hi Axel. Thanks for the comment.

    I do not agree that search and email and social cannot be combined (obviously). Social drives search engine rankings and thus Web site traffic. That impact is well-documented. Sure, I'd love to be able to satisfactorily reach all customers and prospects via social media relationships. But, that's not possible, is it? How do you complete transactions via social media? Social media is a piece of the conversion funnel - the Web site is a different piece.

    As to email, this presentation doesn't mention customer acquisition at all. Of course, I reject spam email as a ridiculous, ineffective tactic. What I'm talking about here is using social sharing tools to enable your subscribers (who have ASKED to receive email from you) to spread good stuff to their connections. Many recent studies have shown the downstream effectiveness of this approach, as it mirrors offline word of mouth.

    Similarly, on social research, of course you should use social monitoring to listen to the conversation firs - and always. However, as the title clearly indicates, this wasn't a presentation on how to do social media, or even how to do social media listening. It was a presentation on how to combine social media with other marketing tactics. Thus, I didn't touch on listening per se.
    4 years ago
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  • zawba H . Zawba, Health investment at Health Investment Group -HIG Great job
    I think it needs to be updated . There is a lot to be added .

    regards
    Dr.zawba
    4 years ago
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  • wsoucie Wendy Soucie, Applied social media strategy for B2B, Global eBusiness, Social Media Strategist, LinkedIn Trainer, Business Development, at Parker Hannifin | Motion and Control Technology good visuals to make points. the email connection is more about promoting the social spaces is my interpretation. Liked it anyway. I like Hubspot too. 4 years ago
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