5 Ways to Integrate Social Media in Your Marketing
by Jay Baer on Oct 30, 2009
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Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, show...
Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, showing how social media intersects with search marketing, email marketing, virtual events, live events, and market research.
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Annzhang1985
Thanks for sharing.
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Well, I am Diksha sethi, a PR student. I hope links on my blog could help: http://sethidiksha.wordpress.com/2010/02/28/did-you-know-that-social-mediacould-help-you-make-money/ 2 years ago Reply
I do not agree that search and email and social cannot be combined (obviously). Social drives search engine rankings and thus Web site traffic. That impact is well-documented. Sure, I'd love to be able to satisfactorily reach all customers and prospects via social media relationships. But, that's not possible, is it? How do you complete transactions via social media? Social media is a piece of the conversion funnel - the Web site is a different piece.
As to email, this presentation doesn't mention customer acquisition at all. Of course, I reject spam email as a ridiculous, ineffective tactic. What I'm talking about here is using social sharing tools to enable your subscribers (who have ASKED to receive email from you) to spread good stuff to their connections. Many recent studies have shown the downstream effectiveness of this approach, as it mirrors offline word of mouth.
Similarly, on social research, of course you should use social monitoring to listen to the conversation firs - and always. However, as the title clearly indicates, this wasn't a presentation on how to do social media, or even how to do social media listening. It was a presentation on how to combine social media with other marketing tactics. Thus, I didn't touch on listening per se. 2 years ago Reply
I think it needs to be updated . There is a lot to be added .
regards
Dr.zawba 2 years ago Reply
Otherwise I totally disagree.
Integrating social media with search and email is like integrating an extreme Islamic group into the Catholic Church.
1) Why is it even important to still hunt down 'Hits' and 'Traffic' (in effect IP Addresses) if you develop relationships via social media?
2) Why do you still blast out email to 'attract' new customers while at the same time you know that spam is just NOT 'attractive'
3) I like the idea of social media based research. But how about just listening before you ask for feedback? 90% of the people who say 'Sure, I listen to my customer' really mean 'I listen to the answers of my question'. But social media helps us to understand what is on top of their mind - not answers we want to hear.
But hey I guess it is OK that we are not all in agreement
Axel
http://xeesm.com/AxelS 2 years ago Reply