5 Ways to Integrate Social Media in Your Marketing
by Jay Baer
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Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, ...
Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, showing how social media intersects with search marketing, email marketing, virtual events, live events, and market research.
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fika monika
Thanks for sharing.
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Well, I am Diksha sethi, a PR student. I hope links on my blog could help: http://sethidiksha.wordpress.com/2010/02/28/did-you-know-that-social-mediacould-help-you-make-money/ 3 years ago
I do not agree that search and email and social cannot be combined (obviously). Social drives search engine rankings and thus Web site traffic. That impact is well-documented. Sure, I'd love to be able to satisfactorily reach all customers and prospects via social media relationships. But, that's not possible, is it? How do you complete transactions via social media? Social media is a piece of the conversion funnel - the Web site is a different piece.
As to email, this presentation doesn't mention customer acquisition at all. Of course, I reject spam email as a ridiculous, ineffective tactic. What I'm talking about here is using social sharing tools to enable your subscribers (who have ASKED to receive email from you) to spread good stuff to their connections. Many recent studies have shown the downstream effectiveness of this approach, as it mirrors offline word of mouth.
Similarly, on social research, of course you should use social monitoring to listen to the conversation firs - and always. However, as the title clearly indicates, this wasn't a presentation on how to do social media, or even how to do social media listening. It was a presentation on how to combine social media with other marketing tactics. Thus, I didn't touch on listening per se. 3 years ago
I think it needs to be updated . There is a lot to be added .
regards
Dr.zawba 3 years ago