5 Ways to Integrate Social Media in Your Marketing

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+ Online Media Today 3 days ago
Great presentation!

Jim Gibson
www.onlinemediatoday.com
+ Ian Mason 2 weeks ago
If you did not get the benefits of Social Media in a business context before - read this slideshow!

Notes on slide 1

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5 Ways to Integrate Social Media in Your Marketing - Presentation Transcript

5 Ways to Integrate Social Media with Traditional Marketing
Q&A
www.marketingprofs.com
@marketingprofs
Jay Baer
Blog: www.convinceandconvert.com
@jaybaer
www.gotomeeting.com/corp
gotomeeting@citrixonline.com
@gotowebinar
1-800-372-6207
I Will Tell You The Truth. Today’s Version.
Share of Search, 1999
The Social Media Shift is Fundamental
Conversation Marketing is Transformative, But Inefficient
Social Media Doesn’t Work Alone
Increase Social Media Success Through Cross-Media Synergy
Don’t Think of Social Media as a Tactic
Think of Social Media as an Ingredient
Strategy First. Social Ingredients Next. Then New Social Programs.
5 Ways to Achieve Cross-Media Synergy with Social Media
1. Social Media + Search
Consumers exposed to a brand in social media are 2.8x more likely to search for that brand’s products
http://bit.ly/12PyNL
Integrate Social and Search
Acknowledgement: Hubspot
Put Content Bait in the Water. Get Found.
Content = Traffic
Content Isn’t King. Optimized Content is King
Everything Can Be Optimized
hubspot.tv
Everything Can Be Optimized
Everything Can Be Optimized
2. Social Media + Email
Promoting Social Presence in Email
Integrate Social and Email
Enabling Social Sharing in Email
Integrate Social and Email
Integrate Social and Email
Content Level Sharing
Subscriber Segmentation
www.mailboxiq.com
List Growth Through Social
List Growth Through Social
Social/Email Content Development
3. Social Media + Virtual Events
More is More.
Atomize Your Content.
=
Acknowledgement: Todd Defren @tdefren
50 Comments
34 tags on Delicious
49 Tweets
Twitter + Webinar = Twebinar
www.twebinar.com
Twitter + Interview = Twinterview
www.twitter20.com
Twitter + Group Chat
#blogchat
4. Social Media + Live Events
Integrate Social and Live Events
www.fiskateers.com
Create Real Life Social Media
Make More of Your Conference
5. Social Media + Market Research
Ask Your Fans for Feedback
Keep It Simple
Crowdcampaign.com
Twitter Research
Twtpoll.com
People Like to Tell You What They Think
54-7
Social Media Works Best When It’s Part of Something Bigger.
Are You Ready For Some Synergy?
Start Your Synergy Audit Today