5 Ways to Integrate Social Media in Your Marketing

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5 Ways to Integrate Social Media in Your Marketing - Presentation Transcript

  1. 5 Ways to Integrate Social Media with Traditional Marketing
  2. Q&A
    www.marketingprofs.com
    @marketingprofs
    Jay Baer
    Blog: www.convinceandconvert.com
    @jaybaer
    www.gotomeeting.com/corp
    gotomeeting@citrixonline.com
    @gotowebinar
    1-800-372-6207
  3. I Will Tell You The Truth. Today’s Version.
    Share of Search, 1999
  4. The Social Media Shift is Fundamental
  5. Conversation Marketing is Transformative, But Inefficient
  6. Social Media Doesn’t Work Alone
  7. Increase Social Media Success Through Cross-Media Synergy
  8. Don’t Think of Social Media as a Tactic
  9. Think of Social Media as an Ingredient
  10. Strategy First. Social Ingredients Next. Then New Social Programs.
  11. 5 Ways to Achieve Cross-Media Synergy with Social Media
  12. 1. Social Media + Search
  13. Consumers exposed to a brand in social media are 2.8x more likely to search for that brand’s products
    http://bit.ly/12PyNL
  14. Integrate Social and Search
    Acknowledgement: Hubspot
  15. Put Content Bait in the Water. Get Found.
  16. Content = Traffic
  17. Content Isn’t King. Optimized Content is King
    Everything Can Be Optimized
    hubspot.tv
  18. Everything Can Be Optimized
  19. Everything Can Be Optimized
  20. 2. Social Media + Email
  21. Promoting Social Presence in Email
    Integrate Social and Email
  22. Enabling Social Sharing in Email
    Integrate Social and Email
  23. Integrate Social and Email
    Content Level Sharing
  24. Subscriber Segmentation
    www.mailboxiq.com
  25. List Growth Through Social
  26. List Growth Through Social
  27. Social/Email Content Development
  28. 3. Social Media + Virtual Events
  29. More is More.
    Atomize Your Content.
    =
    Acknowledgement: Todd Defren @tdefren
  30. 50 Comments
    34 tags on Delicious
    49 Tweets
  31. Twitter + Webinar = Twebinar
    www.twebinar.com
  32. Twitter + Interview = Twinterview
    www.twitter20.com
  33. Twitter + Group Chat
    #blogchat
  34. 4. Social Media + Live Events
  35. Integrate Social and Live Events
    www.fiskateers.com
  36. Create Real Life Social Media
  37. Make More of Your Conference
  38. 5. Social Media + Market Research
  39. Ask Your Fans for Feedback
  40. Keep It Simple
    Crowdcampaign.com
  41. Twitter Research
    Twtpoll.com
  42. People Like to Tell You What They Think
    54-7
  43. Social Media Works Best When It’s Part of Something Bigger.
    Are You Ready For Some Synergy?
  44. Start Your Synergy Audit Today

+ Jason BaerJason Baer, 3 weeks ago

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