JayaDigital_the_future_of_retail_2012

THE FUTURE OF RETAIL
Autumn, 2012
Kyiv
Thursday, October 25, 2012

Our knowledge and experience in the digital space give an
opportunity to rethink the information processes in the retail industry.
JayaDigital has an extensive portfolio of turnkey eCommercial
projects and startups.
JayaDigital unites people, business and technology

THE EVOLUTION OF THE RETAIL INDUSTRY
Current state of the market is very unclear for many offline vendors. On the other hand, leading online vendors are
celebrating quick growth and looking for new opportunities.
RETAIL CHALLENGES:
- multichannel model
- technology integration
(smart screens, in-store tablets and NFC)
- mobile channel integration
- auditing
- economic forecasts uncertainty
- small stores threats
- trendy stores marketing limitations

DISTRIBUTED MARKETPLACE
Multivendor solutions capable to integrate any kind of business with numerous vendors and customers into new generation
retail platform.
SOLUTIONS:
- empowering large-scale retail ecosystems
- unique trade backend for any business
- customer-centric platforms

eCOMMERCE IS THE DEFINITE FUTURE OF THE MASS MARKET
Personalized approach to business model and flexible finance evaluation ensures fast and smooth entrance to highly
competitive digital retail market.
SOLUTIONS:
- world leading platform for eCommerce
- full enterprise suite
- state-of-art tools for your business
- large number of specialized modules
- conversion control
- financial tools integration

ONLINE SALES GROWTH IS EXPECTED TO OVERTAKE TRADITIONAL SALES IN LESS THAN 10 YEARS
During nearest years retail industry will face the rapid growth of eCommerce incomes and combination
of appropriate sales strategies and tactics will allow your business to succeed in new realities.
Source: Goldman Sachs Research and International Data Corp. estimates
0 bln.
20 bln.
40 bln.
60 bln.
80 bln.
2010 2012 2014 2016 2018 2020
On-line Growth Off-line Growth

AMAZON IS THE LARGEST ONLINE RETAILER WITH $48 BLN. REVENUE IN 2011
Global retail ecosystem is leading domestic markets. Key trend is consolidation of ﬁnancial ﬂows
around key players that unite expertise and marketing excellence with technological maturity.

UKRAINE IS ONE OF THE QUICKEST GROWING MARKET GLOBALLY
Its online shopping industry will increase to $1 billion by the end of 2012 with 30% of annual growth.
Source: Allegro Group Ukraine
CURRENT STATE:
- huge potential of growth
- many small and medium retailers are still
offline
- weak government regulation
- possible enlargement of market to $3-4
billions in 2013

TRANSPARENT STRUCTURE OF THE MARKET
Home appliance, Computers and Clothes are top categories of Ukrainian online market. These and
other categories data are proved by years, while many products and services are still ofﬂine.
Source: ub.ua, ain.ua
22%
20%
10%
6%
6%
5%
4%
4%
3%
3%
3%
3%
2%
2%
2%
Household Appliances And Electronics
Computers, Laptops And Hardware
Clothes And Shoes
Furniture
Kids Related Products
Mobile Phones
Food
Auto Parts
Sport,Tourism, Fishing
Books
Ofﬁce Appliances
Tickets
Accessories
Digital Content
Group Buys
B2B Equipment
Jewelry
Construction Materials
Presents
Cosmetics And Perfumes
Home Accessories
Drugs
Flowers
Sex-shops
Pet Products
Hypermarket

STABLE LEADERSHIP
Online retail shop “Rozetka.com.ua” with $130 mln. revenue in 2011 is the most successful internet
project in Ukraine and the market has not been consolidated yet.
Source: Forbes.ua

UNDERSTANDING THE COMPLEXITY OF THE MARKET
eCommerce is a huge industry with numerous players and infinite number of solutions. It is necessary to ensure stable
growth despite any circumstances.
SOLUTIONS:
- platform thinking approach
- 10+ years technology experience
- permanent analysis of the market

eCOMMERCE IS A PROPER STRATEGY FOR GROWTH
Technology application is the corner stone of success of world leading companies for the last
decade

MAGENTO IS #1 TECHNOLOGY FOR E-COMMERCE
JayaDigital team works with Magento platform for 2+ years. Our experience allows us to integrate
most appealing and complex business models with local and global reach.
Source: aheadworks

TRUSTED BY LEADING BRANDS WORLDWIDE
Innovative companies around the world trust Magento Enterprise Edition to power their eCommerce
success.

ONE SOLUTION FOR ANY eCOMMERCE PROJECT
Magento platform provides full enterprise suite for business needs

MULTICHANNEL RETAIL ECOSYSTEM
Uniting all touchpoints with the customers around new generation cloud-based platform gives wide control possibilities to
maintain and scale both offline and online business.
SOLUTIONS:
- separate interfaces for POS, vendors,
administration and customers
- cross-platform desktop & mobile
integration
- flexible data export tools for taxation and
other reporting purposes

INNOVATIVE SALES INTERFACES
Any UI & UX design strategy can be implemented to achieve highest level of customer satisfaction and raise the conversion
rates to the forecasted level.

MOBILE COMMERCE
Most growing channel of retail industry requires adaptation of interfaces and integration of new payment tools.
As a result consumer will be able to make a purchase on the fly.
SOLUTIONS:
- mobile web interfaces
- cross-platform applications
- social media integration
- classic marketing tools (SMS)
- QR-codes marketing
- location-based mobile adveritising
- integration of NFC and mobile
payments
- augmented reality solutions

SPECIALIZED INTERFACE FOR ANY VENDOR
Each business has its unique features and processes. We offer tailored tools for every situation to integrate new merchants
fast and efficient.
SOLUTIONS:
- unique admin interface for any business
- autonomous management of own ERP
- warehouse integration
- advanced reporting tools

eCOMMERCE INNOVATIONS
Engagement of consumers into the shopping process raises the possibility of the purchase and creates powerful brand
advocates among the visitors of the web-site.
SOLUTIONS:
- augmented reality catalogues
- geo location services
- desktop and mobile integration
- virtual dressing room

ADVANCED ANALYTICS
Every activity of the audience is tracked to monitor conversion rates, achieve goals and control overall product
performance. Professional eCommerce data is available together with standard user data.
SOLUTIONS:
- Standardised Reporting
- Understand the Big Picture
- Measure and change
- Segment your market based on real data
- Make faster and smarter decisions
- Aligning Metrics with Business Goals
- Online Marketing Performance
Management
- Optimizing Homepage and Landing Pages

ENTERPRISE RESOURCE PLANNING
One of the key challenges for the retail and any other industry is integration of backoffice resource management with real
life market transactions. Today we can move your business to clouds and gain full control on each stage.
SOLUTIONS:
- cloud based resource management
- multistock support
- any business integration

NEXT GENERATION LOGISTICS
Current state of the logistic industry is a corner stone for the eCommerce market. Our R&D in this field offers a new
combination of platforms and solutions for fast and smooth delivery.
SOLUTIONS:
- cloud ERP platform
- smart logistics modules
- full cycle interoperability services

RELIABLE TURNKEY DIGITAL RETAIL ECOSYSTEM
We propose to build eCommerce platform to operate both in b2c and b2b segments and
control all aspects of the business

Olympus has launched its Magento-based online store
Success story
Source: en.wikipedia.org

The North Face has launched its Magento-based online store
Success story

InKind has launched its Magento-based logistics solution which saves up to 18 millions
pounds monthly for UK charities
Success story

German retailer WMF (wmf.com) goes international with Magento Enterprise solution
“The new WMF website impressively
conﬁrms what can be done with modern
open source technology like Magento
Enterprise. We are happy that we have
realized this successful web presence
with so many wonderful details.”
Josef Willkommer
Manager eBusiness, WMF-GROUP
Success story

Requirements
identification
Technical assessment
Business needs
analysis
Business processes
analysis
Platform development
Testing
Programming
Designing (UI) Tech&marketing support
Technology strategy
Marketing strategy
Conversion rate
optimization
1st stage 2nd stage 3rd stage
PROJECT INTEGRATION LOGICS
Bottom-up approach to eCommerce platform launch will guarantee stable growth
UX

MULTI-CHANNEL MARKETING MODEL
Excellence of technological platform requires sophisticated marketing activities to attract the customer with simple and
relevant information about the product using advanced digital promo mechanics.
SOLUTIONS:
- cross-channel campaigns
- conversion rates optimization
- media planning and buying
TARGET AUDIENCE:
male, 25+, multitaskers, high income, single

PROJECT DELIVERABLES
Our partners will get best-in-class e-commerce solutions with remarkable UX for their clients
and full integration with ERP system for their vendors

UKRAINIAN TEA COMPANY (TM “CHAYNA KRAYINA”)
ukrteaco.com - is Magento-based online shop of leading Ukrainian tea importer
Our cases

uConcierge
uconcierge.jayadigital.com - Ukrainian online marketplace of incoming tourist services
developed for EURO2012
Our cases

BIKERLAND
bikerland.com.ua - is magento-based online shop of bike equipment
Our casesOur cases

HEAVY MARKET COMPETITION IS THE IDEAL START CONDITION
Lots of player on the market are looking for the single solution that will satisfy all their needs. Our platform approach will
allow to empower the whole retail ecosystem with a single solution.
SOLUTIONS:
- tailored tools for all vendors
- flexible finance models
- clear added value for the whole market

JayaDigital_the_future_of_retail_2012

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