PÖL Digital

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An introduction to digital strategic planning with PÖL

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PÖL Digital

  1. 1. The Problemwith the digitaleconomy?
  2. 2. Profits decreaseChanges to the organizationMigration to digital areaBusiness models diversificationSimultaneous management of models of the past, present and futureShorter product development plansNew opportunities identificationFast-moving and growing competitionPrice pressureTehnological developments Clients’ churnOn-going trainingCorporate culture change management Stress of the managersDigital Chaos - digital confuses manycompanies while providing new opportunities
  3. 3. ProductContentProfitsDynamics ofDynamics of the economythe economy willwillnever changenever changeConsumerAudienceCompanyAdvertiser
  4. 4. although digital changes paradigmMonetizationAdvertiserDataTraffic ContentAudience
  5. 5. Operational expensesOPEXMonetizationDataTraffic
  6. 6. and investmentsOPEXCAPEXMonetizationDataTraffic
  7. 7. must generate profitsOPEXCAPEX EBITDAEBITDAMonetizationDataTraffic
  8. 8. in a balanced wayOPEXCAPEX EBITDAEBITDADataTrafficMonetization
  9. 9. and within a circular dynamicMonetizationOPEXCAPEX EBITDAEBITDA11DataTraffic2233
  10. 10. The Solutionto digital chaos?
  11. 11. PÖLMarketing Sales TechnologyDigital Agents
  12. 12. PÖL enables companies to ensure their way inthe digital economyÖ
  13. 13. 1/ THE «BE-HAVE» ANALYSIS2/ TARGETED INTERVENTIONSin twoin two stepssteps
  14. 14. Scope of interventionsMarketing TechnologySalesWe can cover this set of skills to ensure ahigh level of intervention
  15. 15. 1/ The «BE-HAVE» analysis• Smart• Nimble• Accurate• Premier• LeanTo BeS.N.A.P.L.• Vision• Budget• Timing• Team• TractionTo Havethe V.B.T3&a unique method based on 10 key success factorsa unique method based on 10 key success factorsspecific to the digital economyspecific to the digital economy
  16. 16. We analyze the balance betweenyour strategic and financial goalsMonetizationOPEXCAPEX EBITDAEBITDA11DataTraffic2233
  17. 17. 2/ The targeted interventions• Overall strategic planning• Optimizing the use of data• Website & mobile applications improvements• Adjustment of the pricing policy• Increase of traffic• Development of monetization axes• Adaptation of team organization• Operational fixing and coaching• etc.Then we recommend targeted interventions to straighten theThen we recommend targeted interventions to straighten thecourse of your digital strategycourse of your digital strategy
  18. 18. PÖLNeed Help?Need Help?Contact FredContact Fredfred@poldigital.comfred@poldigital.com

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