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  1. 1. Brooke Chamberlain<br />Michael Band<br />Chris Peck<br />Will Laws<br />
  2. 2. Company History<br /><ul><li>Founded in 1917
  3. 3. One of ten largest advertising agencies in world</li></ul>1917: Grey Studios founded by Larry Valenstein (renamed Grey Advertising Inc. in 1925) <br />1959: First international office opened in Montreal<br />1965: Fourth national advertising agency to go public<br />1976: Joint venture formed with Swiss advertising firm<br />2000: Grey Global Group created as a holding company<br />Grey Worldwide becomes its advertising unit<br />2004: The WPP Group offers nearly $1.4 billion for Grey<br />
  4. 4. Agency Background<br />10, 500 employees<br />$1.3 billion in sales per year<br />112 offices in 116 cities in 94 countries<br />U.S. Headquarters: New York, NY<br />
  5. 5. Services<br />General Branding<br />Digital Strategy<br />Point of Purchase<br />Point of Sale<br />Production of Advertising<br />Social Media<br />Direct Marketing<br />Promotion and Event Marketing<br />
  6. 6. Best Known Clients<br />Covergirl<br />Canon<br />E*Trade<br />Coca-Cola<br />NFL<br />Glaxo Smith Kline<br />Conglomerate with WPP (London)<br />
  7. 7. Strengths of Agency<br />Strategic brand development<br />Reliable<br />Efficient<br />Creative work<br />Focus on clients<br />Why are we impressed? <br />Pantene<br /> $1 billion brand became a $3 billion world-class category<br />E*Trade<br />Funny and memorable marketing campaign<br /> Works with several big name Fortune 500 companies<br />
  8. 8. Awards<br /><ul><li>Named to Fast Company's 50 Most Innovative Companies (2010)
  9. 9. Ad Age's "Agency A-List“ (2010)
  10. 10. Awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall (2006)</li></ul>Vimeo(3 awards) <br />Photographers become filmmakers <br />Contestants finish short film<br />Canon’s Beyond the Still<br />Gold Cannes Lion (Media)<br />Silver Cannes Lion (Promo & Activation)<br />Bronze Cannes Lion (Titanium & Integrated)<br />
  11. 11. Differentiation<br />Famously effective work<br />E*Trade was effective <br />Ellen Degeneres is famous (CoverGirl)<br />Make brand known & sell<br />If famous, word spreads quickly<br />Focus is on clients<br />Judge performance on clients’ growth<br />
  12. 12. Breakthrough work shown to the world during the Super Bowl in 2008<br />Set new records for popularity and effectiveness in the Super Bowl<br />The E*Trade Baby Commercials<br />
  13. 13. Recent Coverage<br /><ul><li>January 2010: Grey included in prestigious Ad Age Agency A-list
  14. 14. May 2010: Grey partners with Yoko Ono in music seminar at Cannes Film Festival
  15. 15. August 2010: Red Lobster becomes a client
  16. 16. Ellen Degeneres newest spokesperson</li>