Copyright Incentivated Limited 2013 www.incentivated.com
On-pack QR codes
#fail
August, 2013
Copyright Incentivated Limited 2013
Contents
Sainsbury’s baking
Greens' baking
Copyright Incentivated Limited 2013
Sainsbury’s has added QR codes to own label
œ  QR code invites users to discover reci...
Copyright Incentivated Limited 2013
Content is good but won’t load on mobile
Putting a QR code on the packaging is easy, b...
Copyright Incentivated Limited 2013
Contents
Sainsbury’s baking
Greens' baking
Copyright Incentivated Limited 2013
Another baking example: Greens
Wonderful, attention-grabbing call-to-action (case stud...
Copyright Incentivated Limited 2013
Great content, but not optimised for mobile
(And they were doing so well ...)
Copyright Incentivated Limited 2013 www.incentivated.com
Thank You
info@incentivated.com
Incentivated
23 Curtain Road
Lond...
Upcoming SlideShare
Loading in...5
×

Incentivated on pack qr code fail-aug13

489

Published on

Images to view alongside this blog post: http://blog.incentivated.com/blogdetail/-QR-Fail

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
489
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Incentivated on pack qr code fail-aug13

  1. 1. Copyright Incentivated Limited 2013 www.incentivated.com On-pack QR codes #fail August, 2013
  2. 2. Copyright Incentivated Limited 2013 Contents Sainsbury’s baking Greens' baking
  3. 3. Copyright Incentivated Limited 2013 Sainsbury’s has added QR codes to own label œ  QR code invites users to discover recipe ideas œ  But ˜  call-to-action is not powerful ˜  destination site is not optimised for mobile; it takes forever to load and then doesn’t actually work (PTO) Ù  www.sainsburysrecipes.co.uk œ  The content on the site, when viewed on a desktop PC – i.e. not the device that was used to do the scanning – is however good ˜  This is easy to fix and without doing so makes the whole campaign a waste
  4. 4. Copyright Incentivated Limited 2013 Content is good but won’t load on mobile Putting a QR code on the packaging is easy, but delivers a poor user experience
  5. 5. Copyright Incentivated Limited 2013 Contents Sainsbury’s baking Greens' baking
  6. 6. Copyright Incentivated Limited 2013 Another baking example: Greens Wonderful, attention-grabbing call-to-action (case study in how to do it!)
  7. 7. Copyright Incentivated Limited 2013 Great content, but not optimised for mobile (And they were doing so well ...)
  8. 8. Copyright Incentivated Limited 2013 www.incentivated.com Thank You info@incentivated.com Incentivated 23 Curtain Road London EC2A 3LT Tel: 0845 130 3985 (No code reader? Text CODE to 62233 for a link to a reader appropriate for your phone)
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×