Trends in Mobile Search by Brent Buntin

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From SMX East 2013 / SearchMarketingExpo.com - Trends in Mobile Search by Brent Buntin #SMX #11C

Slide deck from Brent Buntin of Inadco

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Trends in Mobile Search by Brent Buntin

  1. 1. TRENDS IN MOBILE SEARCH # Brent Buntin Inadco @Inadco #SMX #11C October 1, 2013 #
  2. 2. © 2013 Inadco, Inc. All rights reserved. • We optimize the conversion funnel • More efficient user experience • Advertisers love our “Form Ads” • Solved tough technical problems • Lots of brand advertisers Inadco Snapshot 2
  3. 3. © 2013 Inadco, Inc. All rights reserved. 3 Search Results Page
  4. 4. © 2013 Inadco, Inc. All rights reserved. Typical Desktop Landing Page Step #1 Step #2 Step #3 Step #4 Step #5 Step #6 4
  5. 5. © 2013 Inadco, Inc. All rights reserved. Why This Doesn’t Work For Mobile • Hard to consume that much content • Link out experience not great In-App • Too many fields to fill out 5
  6. 6. © 2013 Inadco, Inc. All rights reserved. Not Registering Yet Only 10 percent of websites are fully optimized for mobile access 6 Source: Mongoose Metrics Data Series 2012
  7. 7. © 2013 Inadco, Inc. All rights reserved. Not Registering Yet Only 6 percent of the top 100 Fortune 500 company’s websites comply with Google’s mobile requirements 7 Source: Pure Oxygen Labs 2013
  8. 8. © 2013 Inadco, Inc. All rights reserved. Impact On Conversion Rates Source: Monetate Ecommerce Quarterly Report 2013 8
  9. 9. © 2013 Inadco, Inc. All rights reserved. Tablet Better Than Smartphone Source: Monetate Ecommerce Quarterly Report 2013 9
  10. 10. © 2013 Inadco, Inc. All rights reserved. Keys To Success In Mobile • Fast load time (25 KB or less) • CTA must be clear and above the fold • Make clickable links touch friendly 10
  11. 11. © 2013 Inadco, Inc. All rights reserved. Example #1 – User-Friendly Search Ad 11
  12. 12. © 2013 Inadco, Inc. All rights reserved. Example #1 – User-Friendly Search Ad 12
  13. 13. © 2013 Inadco, Inc. All rights reserved. Example #2 – User-Friendly Display Ad 13
  14. 14. © 2013 Inadco, Inc. All rights reserved. Example #3 – Add Click To Call Option 14
  15. 15. © 2013 Inadco, Inc. All rights reserved. Example #4 – Twitter Cards 15
  16. 16. © 2013 Inadco, Inc. All rights reserved. Some Inadco Search Data 16 Source: Inadco internal data for campaigns run 1H ‘13 Marketer Goal Result Auto Insurance $500 $190 Dating $10 $7 Online University $1500 $297
  17. 17. © 2013 Inadco, Inc. All rights reserved. Takeaway #1 Marketers must define their mobile goals & objectives and turn them into specific tasks for the user 17
  18. 18. © 2013 Inadco, Inc. All rights reserved. Takeaway #2 If you can’t build a mobile-optimized landing page, then partner with someone who can do it for you 18
  19. 19. © 2013 Inadco, Inc. All rights reserved. Takeaway #3 Make sure you are creating value for the end-user and everything will work out just fine 19
  20. 20. © 2013 Inadco, Inc. All rights reserved. Contact Info Brent Buntin 917-902-5274 bbuntin@inadco.com @Inadco 20
  21. 21. © 2013 Inadco, Inc. All rights reserved. Thank you! October 2013 the new value ad 21
  22. 22. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: # 22

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