Incentivated on pack qr code fail-aug13

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Incentivated on pack qr code fail-aug13

  1. 1. Copyright Incentivated Limited 2013 www.incentivated.com On-pack QR codes #fail August, 2013
  2. 2. Copyright Incentivated Limited 2013 Contents Sainsbury’s baking Greens' baking
  3. 3. Copyright Incentivated Limited 2013 Sainsbury’s has added QR codes to own label œ  QR code invites users to discover recipe ideas œ  But ˜  call-to-action is not powerful ˜  destination site is not optimised for mobile; it takes forever to load and then doesn’t actually work (PTO) Ù  www.sainsburysrecipes.co.uk œ  The content on the site, when viewed on a desktop PC – i.e. not the device that was used to do the scanning – is however good ˜  This is easy to fix and without doing so makes the whole campaign a waste
  4. 4. Copyright Incentivated Limited 2013 Content is good but won’t load on mobile Putting a QR code on the packaging is easy, but delivers a poor user experience
  5. 5. Copyright Incentivated Limited 2013 Contents Sainsbury’s baking Greens' baking
  6. 6. Copyright Incentivated Limited 2013 Another baking example: Greens Wonderful, attention-grabbing call-to-action (case study in how to do it!)
  7. 7. Copyright Incentivated Limited 2013 Great content, but not optimised for mobile (And they were doing so well ...)
  8. 8. Copyright Incentivated Limited 2013 www.incentivated.com Thank You info@incentivated.com Incentivated 23 Curtain Road London EC2A 3LT Tel: 0845 130 3985 (No code reader? Text CODE to 62233 for a link to a reader appropriate for your phone)

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