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CONTENT MARKETINGNiwat Chatawittayakul @butthun
KEY DIGITAL MARKETINGTREND 2013                        BrandBaker was established by a group                        of dig...
KEY DIGITAL MARKETING  TREND 2013CREATIVITIY  OF                     MOBILE =CONTENT                  MOBILITY            ...
KEY DIGITAL MARKETINGTREND 2013                             01. Multi-Screen                           Combination Interac...
KEY DIGITAL MARKETINGTREND 2013                             01. Multi-Screen                           Combination Interac...
KEY DIGITAL MARKETINGTREND 2013                           02. Multi- Digital                             Commerce         ...
KEY DIGITAL MARKETINGTREND 2013                           02. Multi- Digital                             Commerce         ...
KEY DIGITAL MARKETINGTREND 2013                        03. Everywhere WebsiteSource :                                 Bran...
KEY DIGITAL MARKETINGTREND 2013                        04. Responsive WebdesignSource :                                  B...
KEY DIGITAL MARKETINGTREND 2013                        05. Responsive WebdesignSource :                                  B...
KEY DIGITAL MARKETINGTREND 2013                           06. CREATE ONE                        PUBLISH EVERY WHARESource ...
KEY DIGITAL MARKETINGTREND 2013                           06. CREATE ONE                        PUBLISH EVERY WHARESource ...
KEY DIGITAL MARKETINGTREND 2013                          07. CONTENT                          MARKETING                   ...
KEY DIGITAL MARKETINGTREND 2013 YouTube users stay on the site for an average of 16.2 minutes per visit, while Pinterest u...
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media Media need Contents
Consumers connected and alwayson to consume Digital Content
Our Owned Media need ContentsConsumers connected and always onto consume Digital Content
http://youtu.be/Q5Tt5JSRsOc
Why Content Marketing is KeyTrend of Digital Marketing2013-2020
Why’s Content Marketing is the   Keystone of Digital Marketing                                         Don’t              ...
Why Content Marketing is KeyTrend of Digital Marketing2013-2020        CONSUMER           DIGITAL ERA         BEHAVIOR    ...
What’s Content Marketing• History of Content Marketing.• Why Content Marketing is Key Digital  Marketing Trend?• What’s ki...
Digital Content is now key factor in New MarketingModel
Everyone Looking for online information to makeshoping decision
Pro-Consumers AgeINFORMATION
Consumer Changes Drive Search Behavior
Research…   Product            Product     info.            Compar                         e              Blog            ...
GTH-
http://www.bidyutbikashdhar.com/content-marketing-strategy-for-2013/
MAKE CONTENT MARKETING TOWIN YOUR BUSINESS OBJECTIVE
CONTENT MARKETINGNiwat Chatawittayakul @butthunniwat@brandbaker.net fb.com/ButthunBlog
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
Content Marketing by niwat
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Content Marketing by niwat

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Content Marketing: Build an Audience that Builds Your Business by Niwat

Content Marketing by niwat

  1. 1. CONTENT MARKETINGNiwat Chatawittayakul @butthun
  2. 2. KEY DIGITAL MARKETINGTREND 2013 BrandBaker was established by a group of digital specialists that love to bake fresh creativity through digital media. We believe “Brand is the same as Bakery” since they have many common needs, the right knowledge, right time, right resources, right people with the special attention, in order to bake the brand to be successful and delicious for customers. We, BrandBaker, are your marketing chef who specialized in baking the brand by using the fresh ideas, fresh ingredients, and fresh people from the fresh recipe. The brand we bake will always be fresh and be the best taste brand which will make your customers starving. BrandBaker Co.,Ltd.
  3. 3. KEY DIGITAL MARKETING TREND 2013CREATIVITIY OF MOBILE =CONTENT MOBILITY CROSS BIG DATA COMMUNI IMPACT CATION BrandBaker Co.,Ltd.
  4. 4. KEY DIGITAL MARKETINGTREND 2013 01. Multi-Screen Combination InteractionSource : google research BrandBaker Co.,Ltd.
  5. 5. KEY DIGITAL MARKETINGTREND 2013 01. Multi-Screen Combination InteractionSource : google research BrandBaker Co.,Ltd.
  6. 6. KEY DIGITAL MARKETINGTREND 2013 02. Multi- Digital Commerce Mobile / Website / Facebook CommerceSource : BrandBaker Co.,Ltd.
  7. 7. KEY DIGITAL MARKETINGTREND 2013 02. Multi- Digital Commerce Mobile / Website / Facebook CommerceSource : BrandBaker Co.,Ltd.
  8. 8. KEY DIGITAL MARKETINGTREND 2013 03. Everywhere WebsiteSource : BrandBaker Co.,Ltd.
  9. 9. KEY DIGITAL MARKETINGTREND 2013 04. Responsive WebdesignSource : BrandBaker Co.,Ltd.
  10. 10. KEY DIGITAL MARKETINGTREND 2013 05. Responsive WebdesignSource : BrandBaker Co.,Ltd.
  11. 11. KEY DIGITAL MARKETINGTREND 2013 06. CREATE ONE PUBLISH EVERY WHARESource : BrandBaker Co.,Ltd.
  12. 12. KEY DIGITAL MARKETINGTREND 2013 06. CREATE ONE PUBLISH EVERY WHARESource : BrandBaker Co.,Ltd.
  13. 13. KEY DIGITAL MARKETINGTREND 2013 07. CONTENT MARKETING / VISUAL STORYTELLING BrandBaker Co.,Ltd.
  14. 14. KEY DIGITAL MARKETINGTREND 2013 YouTube users stay on the site for an average of 16.2 minutes per visit, while Pinterest users stay for 15.8 minutes, Facebook users stay for 12.1 minutes and Twitter users a mere 3.3 seconds. http://agbeat.com/real-estate-technology-new-media/pinterest-users-time-on-site-nearly-matches-youtube/ 06. CONTENT MARKETING / VISUAL STORYTELLING BrandBaker Co.,Ltd.
  15. 15. Brand Owned Digital Media
  16. 16. Brand Owned Digital Media
  17. 17. Brand Owned Digital Media
  18. 18. Brand Owned Digital Media
  19. 19. Brand Owned Digital Media
  20. 20. Brand Owned Digital Media
  21. 21. Brand Owned Digital Media Media need Contents
  22. 22. Consumers connected and alwayson to consume Digital Content
  23. 23. Our Owned Media need ContentsConsumers connected and always onto consume Digital Content
  24. 24. http://youtu.be/Q5Tt5JSRsOc
  25. 25. Why Content Marketing is KeyTrend of Digital Marketing2013-2020
  26. 26. Why’s Content Marketing is the Keystone of Digital Marketing Don’t Trust GEN S Advertising MOBILE < MuchSO LO MO / MOBILITY Pro- / NEWConsumer DIGITAL Connected CONTEXT CROSS / Always COMMUNI On CATION Behavior BrandBaker Co.,Ltd.
  27. 27. Why Content Marketing is KeyTrend of Digital Marketing2013-2020 CONSUMER DIGITAL ERA BEHAVIOR (Technology)
  28. 28. What’s Content Marketing• History of Content Marketing.• Why Content Marketing is Key Digital Marketing Trend?• What’s kind of Content Marketing?• Example of Digital Content Marketing.
  29. 29. Digital Content is now key factor in New MarketingModel
  30. 30. Everyone Looking for online information to makeshoping decision
  31. 31. Pro-Consumers AgeINFORMATION
  32. 32. Consumer Changes Drive Search Behavior
  33. 33. Research… Product Product info. Compar e Blog Review
  34. 34. GTH-
  35. 35. http://www.bidyutbikashdhar.com/content-marketing-strategy-for-2013/
  36. 36. MAKE CONTENT MARKETING TOWIN YOUR BUSINESS OBJECTIVE
  37. 37. CONTENT MARKETINGNiwat Chatawittayakul @butthunniwat@brandbaker.net fb.com/ButthunBlog

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