SlideShare a Scribd company logo
1 of 8
1 11 1Copyright Dil Sidhu 2015
The Science of
Influence &
Persuasion
Based on the research of
Professor Robert Cialdini, et al
developed for the
Dil Sidhu – MBA, MSc, MA, CMCT
Chief External Officer
Manchester Business School
2 22 2Copyright Dil Sidhu 2015
 WHY: A wealth of psychological and
social research exists that can be ethically
utilised to influence and persuade
 HOW: Insights about the essence of
attaining lasting behavioural change and
affecting outcomes when proposing your
ideas, approach and solutions
 WHAT: The 6 Principles of Influence and
Persuasion and related findings
Why Influence and Persuasion?
3 33 3Copyright Dil Sidhu 2015
Influence, Influence, Everywhere!
 Professional & Personal
life applications
 Conversations
 Communications
 Managing performance
4 44 4Copyright Dil Sidhu 2015
Influence and Persuasion is about
small things with big outcomes
+29% commitment to purchase
When the spoon is aligned to the dominant hand
for majority of population
5 55 5Copyright Dil Sidhu 2015
The 6 Principles
2. Scarcity
3. Authority
1. Reciprocity
6. Liking
5. Consensus
4. Commitment
6 66 6Copyright Dil Sidhu 2015
In Summary
It’s about small things that can
make a BIG difference!
R S
A
CC
L
6 Principles
at your disposal
If it works for ‘Special Limited Edition’
ketchup! Imagine what it can do for you?!
Because the findings are all research-based they
can be replicated! No personality transplant
required!! So how do you remember all of this?!
7 77 7Copyright Dil Sidhu 2015
If you want to know more…
8 88 8Copyright Dil Sidhu 2015
The Science of
Influence &
Persuasion
Based on the research of
Professor Robert Cialdini, et al
Dil Sidhu – MBA, MSc, MA, CMCT
Thank You
Questions and Comments…get in touch!
influencedil@hotmail.com

More Related Content

Viewers also liked

Harnessing the science of persuasion
Harnessing the science of persuasionHarnessing the science of persuasion
Harnessing the science of persuasionHamza Ansari
 
OB - Empowerment & Engagement
OB - Empowerment & EngagementOB - Empowerment & Engagement
OB - Empowerment & EngagementJon R Wallace
 
Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)Christopher Allen
 
The Subtle Art of Persuasion
The Subtle Art of PersuasionThe Subtle Art of Persuasion
The Subtle Art of PersuasionJames Box
 
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...Andrea Kuszewski
 
Robert Cialdini: The Science of Persuasion in Less Than 10 Slides
Robert Cialdini: The Science of Persuasion in Less Than 10 SlidesRobert Cialdini: The Science of Persuasion in Less Than 10 Slides
Robert Cialdini: The Science of Persuasion in Less Than 10 SlidesWilly Braun
 
The Basics of Persuasion
The Basics of PersuasionThe Basics of Persuasion
The Basics of PersuasionSimon Vreeman
 
The Power Of Persuasion
The Power Of PersuasionThe Power Of Persuasion
The Power Of PersuasionPhil Wylie
 
The Science And Art Of Persuasive Design
The Science And Art Of Persuasive DesignThe Science And Art Of Persuasive Design
The Science And Art Of Persuasive DesignJohn Whalen
 
The Ace Up Your Sleeve: 5 Proven Methods of Persuasion
The Ace Up Your Sleeve: 5 Proven Methods of PersuasionThe Ace Up Your Sleeve: 5 Proven Methods of Persuasion
The Ace Up Your Sleeve: 5 Proven Methods of PersuasionEthos3
 

Viewers also liked (11)

Harnessing the science of persuasion
Harnessing the science of persuasionHarnessing the science of persuasion
Harnessing the science of persuasion
 
Persuasion
PersuasionPersuasion
Persuasion
 
OB - Empowerment & Engagement
OB - Empowerment & EngagementOB - Empowerment & Engagement
OB - Empowerment & Engagement
 
Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)Tactics of Persuasion & Influence (BGIedu)
Tactics of Persuasion & Influence (BGIedu)
 
The Subtle Art of Persuasion
The Subtle Art of PersuasionThe Subtle Art of Persuasion
The Subtle Art of Persuasion
 
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...
Persuasion, Motivation, and Behavior: The Science of When and Why the Rules D...
 
Robert Cialdini: The Science of Persuasion in Less Than 10 Slides
Robert Cialdini: The Science of Persuasion in Less Than 10 SlidesRobert Cialdini: The Science of Persuasion in Less Than 10 Slides
Robert Cialdini: The Science of Persuasion in Less Than 10 Slides
 
The Basics of Persuasion
The Basics of PersuasionThe Basics of Persuasion
The Basics of Persuasion
 
The Power Of Persuasion
The Power Of PersuasionThe Power Of Persuasion
The Power Of Persuasion
 
The Science And Art Of Persuasive Design
The Science And Art Of Persuasive DesignThe Science And Art Of Persuasive Design
The Science And Art Of Persuasive Design
 
The Ace Up Your Sleeve: 5 Proven Methods of Persuasion
The Ace Up Your Sleeve: 5 Proven Methods of PersuasionThe Ace Up Your Sleeve: 5 Proven Methods of Persuasion
The Ace Up Your Sleeve: 5 Proven Methods of Persuasion
 

Recently uploaded

FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsKarakKing
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 

Recently uploaded (20)

FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 

Dil sidhu - The Science Influence and Persuasion based on Prof. Robert Cialdini's research

  • 1. 1 11 1Copyright Dil Sidhu 2015 The Science of Influence & Persuasion Based on the research of Professor Robert Cialdini, et al developed for the Dil Sidhu – MBA, MSc, MA, CMCT Chief External Officer Manchester Business School
  • 2. 2 22 2Copyright Dil Sidhu 2015  WHY: A wealth of psychological and social research exists that can be ethically utilised to influence and persuade  HOW: Insights about the essence of attaining lasting behavioural change and affecting outcomes when proposing your ideas, approach and solutions  WHAT: The 6 Principles of Influence and Persuasion and related findings Why Influence and Persuasion?
  • 3. 3 33 3Copyright Dil Sidhu 2015 Influence, Influence, Everywhere!  Professional & Personal life applications  Conversations  Communications  Managing performance
  • 4. 4 44 4Copyright Dil Sidhu 2015 Influence and Persuasion is about small things with big outcomes +29% commitment to purchase When the spoon is aligned to the dominant hand for majority of population
  • 5. 5 55 5Copyright Dil Sidhu 2015 The 6 Principles 2. Scarcity 3. Authority 1. Reciprocity 6. Liking 5. Consensus 4. Commitment
  • 6. 6 66 6Copyright Dil Sidhu 2015 In Summary It’s about small things that can make a BIG difference! R S A CC L 6 Principles at your disposal If it works for ‘Special Limited Edition’ ketchup! Imagine what it can do for you?! Because the findings are all research-based they can be replicated! No personality transplant required!! So how do you remember all of this?!
  • 7. 7 77 7Copyright Dil Sidhu 2015 If you want to know more…
  • 8. 8 88 8Copyright Dil Sidhu 2015 The Science of Influence & Persuasion Based on the research of Professor Robert Cialdini, et al Dil Sidhu – MBA, MSc, MA, CMCT Thank You Questions and Comments…get in touch! influencedil@hotmail.com

Editor's Notes

  1. 7