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TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
TADHack Truphone Presentation
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TADHack Truphone Presentation

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  • 1. The Future is Bright Building the Mobile Services of the Future James Body Head of Research & Development 1
  • 2. Introduction
  • 3. Hello World!
  • 4. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 Introduction to Truphone v Formed 2006 by James Tagg v Software Cellular Network – selling enabling technology to MNOs v Became an operator – TRUPHONE - ‘Eat our own dogfood’ v Initially an ‘Over The Top’ (OTT) player v Bought GSM Mobile Network Assets from 2008 onwards v Full member of GSMA v New CEO – Steve Robertson (ex-BT Openreach) joined 8/2011 v Strength today – circa 850 employees globally “Truphone – it’s changing the way we communicate” – Network Manager, Nasdaq 100 Biotech Company IN COMMERCIAL CONFIDENCE© 2013 Truphone.Version 1.0. 4
  • 5. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 v  In 2001 our founder couldn’t get a mobile signal at his farmhouse in Kent, UK v  And he couldn’t behave like normal when doing international business v  He questioned why traditional mobile networks were slow to evolve and address the challenges faced by business and individuals v  He formed Truphone to address these challenges v  Truphone is now a global enterprise v  Over 850 Employees in offices across 10 countries v  Official Technology Partner for Caterham F1 v  Clients cover FTSE 100 and Fortune 500 v  Redefined geography with unique innovative products and service v  Scalable technology infrastructure built with blue chip providers From pasture… …to pit-lane 6
  • 6. What kind of service/applications do we need to build?
  • 7. Section © STL Partners 2014
  • 8. Solving the Name Space Problem
  • 9. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 • Pluses • Minuses • Other alternative ‘addresses’ 11 Who (or what) is calling me? E.164 Telephone Numbers
  • 10. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  Today –  Presentation of E.164 number (most of the time) –  Reasonably easy to spoof –  CNAM (Short Alphanumeric Name) – in N America only •  Issues –  Relies on end user (device or person) to recognize calling party –  Not a reliable means of authenticating ID of calling party •  What I want in CLI –  Positive (trusted) authentication of Calling Party –  A much richer CLI •  Full Name •  Organization / Company •  Role(s) •  Contact address(es) •  Picture •  Location/Connection Status 12 Who (or what) is calling me? Caller Line ID
  • 11. I am not a number – I am a FREE MAN
  • 12. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  Individuals today have complicated lifestyles •  Communications need to mirror this •  Early systems use –  Personal Profile – owned and managed by individual for private purposes –  Work Profile – owned/managed by employer for business purposes •  BUT – life is not that simple! •  Text should be kept to a minimum –  Fourth level »  Fifth level 14 One Number is NOT good enough Multiple Personae
  • 13. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  Temporary –  I am selling a car and want to advertise a contact point for potential purchasers to contact me on. •  I do NOT wish to put my PERMANENT contact address(es) •  After the car is sold, the contact address is discarded –  I am a young carefree single person interested in meeting new friends •  I do not wish to disclose PERMANENT contact details until I know and trust the new friend •  If the new contact does not come up to scratch, the contact is discarded –  I am Duty Officer and will be on call for the next for the next 24 hours •  The Duty Officer number remains constant and is well advertised •  At the end of the DO period the number/address is assigned to the next duty individual 15 Examples Multiple Personae
  • 14. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  Permanent –  International Business •  I do business in multiple countries •  I require local addresses/numbers in multiple countries in order to allow customers/ colleagues to easily contact me –  I already have well known local numbers •  I do not wish to change/discard numbers which I have had for some time as many people know (and use) these to contact me •  I wish to port numbers into my current service and keep the ‘known numbers’ alive –  Numbers/Addresses that are associated with special Groups/Circles •  I am a member of the VUC (VoIP User Conference) •  I support Chelsea FC •  I am a member of the local Parish Council •  I am the Parent of a pupil at Warminster School 16 Examples Multiple Personae
  • 15. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  Temporary –  I am selling a car and want to advertise a contact point for potential purchasers to contact me on. •  I do NOT wish to put my PERMANENT contact address(es) •  After the car is sold, the contact address is discarded –  I am a young carefree single person interested in meeting new friends •  I do not wish to disclose PERMANENT contact details until I know and trust the new friend •  If the new contact does not come up to scratch, the contact is discarded –  I am Duty Officer and will be on call for the next for the next 24 hours •  The Duty Officer number remains constant and is well advertised •  At the end of the DO period the number/address is assigned to the next duty individual 17 Examples Multiple Personae
  • 16. Call Handling A Personal Assistant who never forgets
  • 17. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 • Knows about: – Calling Party – User Status • Where • How connected • Current activities (from schedule) • Current mood/work profile 19 The ‘Gatekeeper’ controlling access to the user Call Handling
  • 18. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 • Multi-party voicemail • Recording platform • Multiparty call platform (Conferencing+) • Proxy for queries to Location/Status services • Alerting (Like IFTTT) • Multi-transport messaging platform • Media Analysis (e.g. Emotion/Stress) 20 Much more than Voicemail Platform Project INFERNO
  • 19. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 21 You have received a very ANGRY Voicemail from your wife! Emotional Analysis
  • 20. Primary and Secondary Communications Channels
  • 21. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 People have complicated lives – one persona is not enough! Multiple Personae
  • 22. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  A PRIMARY Communication channel is one that demands direct interaction between the communicating parties •  Normally a human can only handle ONE primary channel at one time •  Primary communications are often INTRUSIVE as they disrupt activities •  Examples (in order of ‘richness/quality’): –  Normal narrowband voice call (Bell Telephone) –  Wideband voice call (Using HD codecs) –  Video session (WebRTC, Skype, Facetime, Google Hangout) –  Face-to-Face conversation 24 Pay Attention! Primary Communication Channels
  • 23. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  A SECONDARY Communication channels are normally run in the background while the user’s attention is primarily focused on another task •  Humans can handle multiple secondary channels at one time, and are usually alerted to traffic by some form of alert or call-to-action. •  Can be disruptive if channels are ‘noisy’ •  Can be ignored when user is otherwise engaged •  Examples (in order of ‘richness/quality’): –  Conventional SMS (180 characters) –  Instant messaging – IRC, Skype, MSN –  OTT SMS (iMessage, WhatsApp) 25 Multiple concurrent streams Secondary Communication Channels
  • 24. Network Access
  • 25. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  I want to MINIMISE the size of my mobile bill •  I want to use ANY radio network •  I want to be able to tie together multiple services from different operators Network access methods A Difference of Opinion
  • 26. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  I want to MAXIMISE the ARPU of my customers •  I want customers to make maximum use of OUR radio network •  I want customers to ONLY use our mobile network (and our roaming partners) The MNO Perspective A Difference of Opinion
  • 27. © 2013 Truphone Limited. All Rights Reserved.June 10, 2014 •  One User •  One Service •  Multiple Communications Layers –  2G/3G Cellular Mobile –  OTT VoIP/SMSoIP –  WebRTC –  Other operator endpoints –  SATCOM services •  Iridium/Inmarsat 29 A Multi-Layered Model The Truphone Persective
  • 28. Truphone VIP Program Carrier API
  • 29. Summary
  • 30. James Body Head of R&D UK: +44 74088 49622 US: +1 AU: +61 NL: +31 HK: +852 DE: +49 PL: +48 ES: +34 james.body@truphone.com

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