#indigitous Jobug: Engagement or nothing: 14 October 2016,
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social media is about engagement! how are you going to engage?
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#indigitous Jobug: Engagement or nothing: 14 October 2016,
- 1. engagement or nothing! japie swanepoel INDIGITOUS JO’BURG 14 October 2016 @japies @digital4christ
- 13. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 14. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 15. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 16. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 18. listen
- 19. listen engage
- 23. WHAT ENGAGEMENT IS…NOT! @japies @digital4christ number of web visits number of email subscribers
- 24. WHAT ENGAGEMENT IS…NOT! @japies @digital4christ number of followers number of web visits number of email subscribers
- 25. WHAT ENGAGEMENT IS…NOT! @japies @digital4christ total page likes number of followers number of web visits number of email subscribers
- 31. 1million views 12,000 shares 9,000 comments
- 32. 1million views 12,000 shares 9,000 comments
- 33. 1million views 12,000 shares 9,000 comments
- 34. 1million views 12,000 shares 9,000 comments
- 35. SO WHY IS ENGAGEMENT SO IMPORTANT?
- 36. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media?
- 37. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community?
- 38. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns?
- 39. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community?
- 40. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news.
- 41. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction
- 42. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction ▸ every action you take should be aimed at interaction
- 43. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction ▸ every action you take should be aimed at interaction ▸ likes, shares, comments, views, retweets, regrammes.
- 44. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
- 45. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging!
- 46. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans
- 47. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places
- 48. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places your offer / message is not appealing enough
- 49. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places your offer / message is not appealing enough you are not relevant
- 50. 10 TIPS FOR UPPING YOUR ENGAGEMENT
- 51. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse
- 52. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers
- 53. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events
- 54. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers
- 55. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be
- 56. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant
- 57. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy
- 58. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan
- 59. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content
- 60. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content 10.create content that begs engagement!