The document provides details about an awards dinner for the Advertising Club of Westchester, including judging criteria, presenters, and the agenda. It then lists the award categories and winners for each category.

2. thanks to our sponsors
Abigail Kirsch
The Journal News

3. our master of ceremony
Shaun Eli
Comedian
The Advertising Club of
Westchester (ACW) is pleased
to have Shaun Eli as tonight’s
host.

4. judging criteria
Is the work unique?
Is the work motivating?
Does the work hold one’s interest?
Is the work memorable?
Is the selling idea clear?
Does the work flow logically?

5. thanks to our judges
Gabriel Alvarez-Jacobo
Imagemme
David Ashen
dash design
Linda Bohm
Bohm Marrazzo Photography
Craig Brown
Craig Brown Design
Nancy Fischer
NCF Design
Jason Jewett
13 designs
Kenneth L. Lempit
Austin Lawrence Group
Sandy Magluilo
SDMcreative
Don Morris
Don Morris Design
David Riss
Greyskye LLC
Daria Sullivan
13 designs

6. the awards dinner agenda
• Silver & Bronze Awards will run throughout dinner
• Gold Awards will be presented after dinner
• Gold Awards can be picked up at the podium
• Silver and Bronze at a table in back
• Pick up all entries at end of night
• Cathy Pinsky will photograph Gold winners

7. Magazine/Newspaper, Consumer/Trade: Single Ad
The Breton Group
We Know How Valuable Your Property Is
The Breton Group

8. Magazine/Newspaper, Consumer/Trade: Single Ad
The Breton Group
We'll Always Make Time For A Quickie
Basser Kaufman

9. Magazine/Newspaper, Consumer/Trade: Campaign
Thompson & Bender
Dr. Mom
White Plains Hospital

10. Magazine/Newspaper, Consumer/Trade: Campaign
TFI Envision, lnc.
"Are You TechSmart" Meet the Techs Advertising
Standard Motor Products, Inc.

11. Television: Local Cable (:30 Or :60 Campaign)
ENT and Allergy Associates, LLP
ENTA Local TV Spots
ENT and Allergy Associates, LLP

12. Television: Local Cable (:30 Or :60 Campaign)
jodyandiane Creative Communications
Local Cable Campaign
Hudson Valley Hospital

13. Video: Non-Broadcast Video
Jeff Cadge
Fund For Women & Girls
Fund For Women & Girls

14. Video: Non-Broadcast Video
Timeline Video
Wickes Arborists
Wickes Arborists

15. Video: Non-Broadcast Video
Westchester Medical Center
WMC - Hybid OR Intro
Westchester Medical Center

16. Promotion And Collateral Material: Product Or Service Brochure
Media Etc. Inc.
Vineyard Commons Brochure
Vineyard Commons

17. Promotion And Collateral Material: Sales Kit/Media Kit
The Byne Group
Mediation Kit
Cluster Community Services

18. Promotion And Collateral Material: Catalog
Jill Singer Graphics
2012 Power of the Purse
Girls Inc. Westchester

19. Promotion And Collateral Material: Package Design
TFI Envision, lnc.
Bertolli Sauce "Light" Packaging - 2 SKUs - Alfredo, Garlic Alfredo
Unilever Foods

20. Promotion And Collateral Material: Package Design
TFI Envision, lnc.
Dove Mixed Product Holiday Carton Packaging - 3 SKUs - for 2012
Unilever Home & Personal Care USA

21. Promotion And Collateral Material: Trade Show Booth
Karen Morstad and Associates
Atlas Energy Tradshow Displays
Atlas Energy

22. Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.
Dove Masterbrand Winter Pallet Display POP for Sam's Club 2012
Unilever Home & Personal Care USA

23. Promotion And Collateral Material: Environmental
DesignWorks NY, LLC
American Express 20' x 8' Wall Mural
American Express

24. Promotion And Collateral Material: Special Events, Programs
Westchester Medical Center
Maria Fareri Children's Hospital Radiothon
Westchester Medical Center

25. Promotion And Collateral Material: Special Events, Programs
Westchester Medical Center
WMC FOUNDATION 1917 Society
Westchester Medical Center

26. Promotion And Collateral Material: Special Events, Programs
jodyandiane Creative Communications
Seeds for Health Event Program
Hudson Valley Hospital

27. Promotion And Collateral Material:
Announcements, Cards, Invitations
Westchester Medical Center
WMC- 33rd Gala lnvitation
Westchester Medical Center

28. Promotion And Collateral Material: Newsletters
DesignWorks NY, LLC
American Express Summit Newsletter (Digital)
American Express

29. Promotion And Collateral Material: Multimedia
Little Big Brands
Not Branding As Usual
Little Big Brands

30. Corporate Design: Identity (Logo/Trademark)
smART Studio
Blinds 360
Blinds 360

31. Corporate Design: Identity (Logo/Trademark)
DesignWorks NY, LLC
Inspiring Global Excellence Logo
Inspiring Global Excellence

32. Corporate Design: Identity (Logo/Trademark)
DesignWorks NY, LLC
Hudson Valley Running Company Logo
Hudson Valley Running Company

33. Corporate Design: Identity (Logo/Trademark)
DesignWorks NY, LLC
American Express ICSS Innovation Logo
American Express

34. Corporate Design: Identity (Logo/Trademark)
jodyandiane Creative Communications
Seeds for health Event Logo
Hudson Valley Hospital

35. Corporate Design: Identity (Logo/Trademark)
Schumacher's Meats
Comingle Logo
Comingle

36. Corporate Design: Stationery Package
Co-Communications
Co-Communications re-branding
Co-Communications

37. Corporate Design: Annual Report
TFI Envision, lnc.
2011 Annual Report
Guiding Eyes for the Blind

38. Public Relations: Campaign Or Special Event
Thompson & Bender
Wine & Food Weekend
Westchester Magazine

39. Public Relations: Campaign Or Special Event
Co-Communications
Boys & Girls Club of Northern Westchester (PR)
Boys & Girls Club of Northern Westchester

40. Public Relations: Campaign Or Special Event
Co-Communications
Hospice & Palliative Care of Westchester (PR)
Hospice & Palliative Care of Westchester

41. Public Relations: Campaign Or Special Event
Co-Communications
35th Annual Guiding Eyes Golf Classic
Guiding Eyes For The Blind

42. Public Relations: Campaign Or Special Event
TFI Envision, lnc.
Sunset Cruise PR Campaign
Keystone House, lnc.

43. Public Relations: Campaign Or Special Event
TFI Envision, lnc.
"Art of Line & Texture" Show PR Campaign
Pierce Ball Gallery

44. Original Art: Photography - Commercial
MSM DesignZ, Inc.
Club Car Dessert
Club Car

45. Online Marketing: Web Site - Business To Consumer Site ( B To C )
BERLIN
Super8MotorSports.com
Super 8 Worldwide, Inc.

46. Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.
LaFontanellaPelham.com
La Fontanella

47. Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.
ClubCarNY.com
Club Car

48. Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.
www.greenwichfirst.com
The First Bank of Greenwich

49. Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.
www.lovenotesny.com
Love Notes

50. Online Marketing: Web Site - Business To Business Site ( B To B )
smART Studio
smartstudio.us
smartstudio.us

51. Online Marketing: Web Site - Business To Business Site ( B To B )
Co-Communications
www.stillmanmanagement.com
Stillman Property Management

52. Online Marketing: Web Site - Business To Business Site ( B To B )
Co-Communications
www.cocommunications.com
Co-Communications

53. Online Marketing: Web Site - Business To Business Site ( B To B )
MSM DesignZ, Inc.
msmdesignz.com
MSM DesignZ

54. Online Marketing: Blog
MSM DesignZ, Inc.
9livesforwomen.com
9 Lives for Women

55. Online Marketing: Online Ad Or Banner
The Byne Group
Service Line Campaign - WebMD ads
Nyack Hospital

56. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
Thompson & Bender
Keeping Faith in The Future
Archdiocese of NY

57. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
Thompson & Bender
Keeping Faith in The Future
Archdiocese of NY

58. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
jodyandiane Creative Communications
Patientology Testimonials/Maternity/April
Hudson Valley Hospital Center

59. Student Entry: Student Entry
Pace University Pleasantville
Glidden's Got You
Pace University

60. Student Entry: Student Entry
Pace University Pleasantville
T-3 Weeks
Pace University

61. Magazine/Newspaper, Consumer/Trade:
Magazine, Newspaper Or Supplement Design
Today Media
Westchester Home
Today Media

62. Magazine/Newspaper, Consumer/Trade:
Magazine, Newspaper Or Supplement Design
Today Media
Westchester Magazine
Today Media

63. Magazine/Newspaper, Consumer/Trade: Single Ad
The Breton Group
75 Years Old and Still As Flexible As Ever
Millbrook Properties

64. Magazine/Newspaper, Consumer/Trade: Free Standing Inserts
Westchester Medical Center
Maria Fareri Children's Hospital Radiothon
Westchester Medical Center

65. Radio: Campaign
jodyandiane Creative Communications
Patientology Radio Testimonials
Hudson Valley Hospital

66. Video: Non-Broadcast Video
jodyandiane Creative Communications
Neil
Hudson Valley Hospital

67. Video: Non-Broadcast Video
jodyandiane Creative Communications
Ronna
Hudson Valley Hospital

68. Direct Response: Direct Mail - Business-To-Business
Little Big Brands
#1 at #2
#1 at #2

69. Promotion And Collateral Material: Product Or Service Brochure
Tim Grajek illustration & design
My Visit to Northern Westchester Hospital Coloring Book
Northern Westchester Hospital

70. Promotion And Collateral Material: Product Or Service Brochure
Westchester Medical Center
Maria Fareri Children's Hospital Pediatric flyers
Westchester Medical Center

71. Promotion And Collateral Material: Package Design
Little Big Brands
Solemates High Heeler
Solemates High Heeler

72. Promotion And Collateral Material: Package Design
Little Big Brands
Salt of the Earth Bakery
Salt of the Earth Bakery

73. Promotion And Collateral Material: Package Design
Little Big Brands
Yardely Induldence Line
Yardely Induldence Line

74. Promotion And Collateral Material: Package Design
Little Big Brands
Balneol
Balneol

75. Promotion And Collateral Material: Package Design
Little Big Brands
Contac
Contac

76. Promotion And Collateral Material: Package Design
Little Big Brands
Mederma
Mederma

77. Promotion And Collateral Material: Package Design
TFI Envision, lnc.
Breyers All Natural Vanilla lce Cream Nascar/Daytona 500
1.5 Quart Package
Unilever Foods

78. Promotion And Collateral Material: Package Design
TFI Envision, lnc.
Flings Pop-Up Recycle and Trash Bin Cartons
TrashCo Inc.

79. Promotion And Collateral Material: Package Design
TFI Envision, lnc.
Wet Ones@ Big Ones@ Packaging and Shelf Tray
Energizer Personal Care, LLC

80. Promotion And Collateral Material: Package Design
TFI Envision, lnc.
Hookless Shower Curtain Package
Focus Products Group, LLC

81. Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.
Dove Men + Care College Football Pallet Display POP for BJs
Unilever Home & Personal Care USA

82. Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.
Dove Masterbrand Spring Pallet Display POD for Sam's Club 2012
Unilever Home & Personal Care USA

83. Promotion And Collateral Material: Environmental
jodyandiane Creative Communications
Bikini
Hudson Valley Hospital

84. Promotion And Collateral Material: Special Events, Programs
Westchester Medical Center
Maria Fareri Children's Hospital Wines of the World
Westchester Medical Center

85. Promotion And Collateral Material: Announcements, Cards,
Invitations
The Byne Group
Haunted Happy Hour
The Byne Group

86. Corporate Design: Identity (Logo/Trademark)
smART Studio
Christie Property Group
Christie Property Group

87. Corporate Design: Identity (Logo/Trademark)
MSM DesignZ, Inc.
Melwood Contracting
Melwood Contracting

88. Corporate Design: Identity (Logo/Trademark)
TFI Envision, lnc.
"What ls lt?" Exhibit and Event Logo
Lockwood-Mathews Mansion Museum

89. Corporate Design: Identity (Logo/Trademark)
Jill Singer Graphics
VNS Westchester
VNS Westchester

90. Corporate Design: Identity (Logo/Trademark)
The Byne Group
Savings Station
Orange & Rockland Utilities

91. Corporate Design: Annual Report
Thompson & Bender
Rebuilding for a Stronger New York
Community Preservation Corporation

92. Corporate Design: Annual Report
Black Forest Communications, Inc.
Simply Kensico
Kensico Cemetery

93. Public Relations: Campaign Or Special Event
Harrison Edwards PR & Marketing
Product Launch - ZabKab App
Harrison Edwards PR & Marketing

94. Public Relations: Campaign Or Special Event
Co-Communications
United Way 2-1-1 for Hurricane Sandy Relief
United Way

95. Public Relations: Campaign Or Special Event
Co-Communications
Music Conservatory of Westchester (PR)
Music Conservatory of Westchester

96. Public Relations: Campaign Or Special Event
TFI Envision, lnc.
Comedy Night PR Campaign
Keystone House, lnc.

97. Original Art: Photography - Commercial
MSM DesignZ, Inc.
La Fontanella Dessert
La Fontanella

98. Original Art: Illustration
Westchester County
"Westchester" Au Illustration
Westchester County Graphics

99. Online Marketing: Web Site - Business To Consumer Site ( B To C )
TFI Envision, lnc.
inspiricact.org
Inspirica, Inc.

100. Online Marketing: E-Commerce
jodyandiane Creative Communications
Jason-PersonalCare.com
Jason-PersonalCare

101. Online Marketing: Microsite/Landing Page
The Byne Group
blowawaybreastcancer.org
Nyack Hospital

102. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
Thompson & Bender
Touring Tuesdays
Archdiocese of NY

103. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
Thompson & Bender
Meet Me in Westchester
Westchester County Tourism

104. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
TFI Envision, lnc.
"Are you TechSmart?" 2012 lntegrated Campaign
TechSmart

105. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
TFI Envision, lnc.
Standard TPMS Sensors "lf it's not a perfect clone”
Standard Motor Products, Inc.

106. Student Entry: Student Entry
Pace University Pleasantville
Playroom?
Pace University

107. Pro Bono: Pro Bono
MSM DesignZ, Inc.
SupportFDS.com
St. Francis De Sales School

108. Pro Bono: Pro Bono
MSM DesignZ, Inc.
OperationProm.org
Operation Prom

109. The Norm Liss Best of Public Service Award
Presented by the 2012 Norm Liss Award Winner
Kelley Briggs of DesignWorks NY

110. The Norm Liss Best of Public Service Award
Creative Content, LLC
Molly Spillane's Firefighter Video
Molly Spillane's Firefighter Video

111. Magazine/Newspaper, Consumer/Trade: Feature Design
Today Media
Super Sandwiches, Hudson Valley Magazine August 2012
Today Media

112. Magazine/Newspaper, Consumer/Trade: Feature Design
Today Media
The Everything Guide To Grand Central Terminal
Today Media

113. Magazine/Newspaper, Consumer/Trade: Campaign
Thompson & Bender
Keeping Faith in The Future
Archdiocese of NY

114. Magazine/Newspaper, Consumer/Trade: Campaign
Thompson & Bender
District Advertising Campaign
SONO

115. Magazine/Newspaper, Consumer/Trade: Campaign
Co-Communications
Guiding Eyes "Fetch a Volunteer“
Guiding Eyes For The Blind

116. Television: National Cable Or Broadcast (:30 Or :60 Campaign)
Timeline Video
Craftsman Holiday DRTV
Sears

117. Video: Non-Broadcast Video
Creative Content, LLC
Molly Spillane's Firefighter Video
Molly Spillane's Firefighter Video

118. Video: Non-Broadcast Video
Creative Content, LLC
Coffee Labs – Guatemala
Coffee Labs - Guatemala

119. Direct Response: Direct Mail - Business-To-Business
TFI Envision, lnc.
Recycling Corn Silk Promotional Mailer
TFI Envision, lnc.

120. Direct Response: Direct Mail - Business-To-Business
TFI Envision, lnc.
"Red Hot ldeas" Promotion
TFI Envision, lnc.

121. Promotion And Collateral Material: Product Or Service Brochure
Thompson & Bender
Crème de la Crème brochure
The Ritz Carlton

122. Promotion And Collateral Material: Product Or Service Brochure
The Breton Group
Developing For Tomorrow
Breslin Realty

123. Promotion And Collateral Material: Package Design
Little Big Brands
Pedia Lax
Pedia Lax

124. Promotion And Collateral Material: Package Design
Little Big Brands
Fleet
Fleet

125. Promotion And Collateral Material: Package Design
Little Big Brands
Fix
Fix

126. Promotion And Collateral Material: Package Design
TFI Envision, lnc.
Dove Body Wash 3x24 oz. Promotional Packaging
and Shelf Trays for 7 SKUs
Unilever Home & Personal Care USA

127. Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.
Dove Men + Care, Vaseline Men and Lever 2000 NCAA Basketball Pallet
Display for Sam's Club
Unilever Home & Personal Care USA

128. Promotion And Collateral Material: Posters, Calendars
jodyandiane Creative Communications
Sucker
New Rochelle Humane Society

129. Promotion And Collateral Material: Announcements, Cards,
Invitations
Thompson & Bender
Gala Invitation
St. John's Riverside Hospital

130. Promotion And Collateral Material: Announcements, Cards,
Invitations
TFI Envision, lnc.
"What ls lt?" Gala Invitation
Lockwood-Mathews Mansion Museum

131. Promotion And Collateral Material: Announcements, Cards,
Invitations
Schumacher's Meats
Comingle Seed Card
Comingle

132. Corporate Design: Identity (Logo/Trademark)
MSM DesignZ, Inc.
A-Sides with Jon Chattman Logo
A-Sides with Jon Chattman

133. Corporate Design: Identity (Logo/Trademark)
MSM DesignZ, Inc.
Burger Barn Logo
Burger Barn

134. Corporate Design: Identity (Logo/Trademark)
TFI Envision, lnc.
Angry Egg Logo
Angry Egg

135. Public Relations: Campaign Or Special Event
jodyandiane Creative Communications
Seeds for Health Event PR
Hudson Valley Hospital

136. Original Art: Infographic
DesignWorks NY, LLC
Marketing Today Is About
DesignWorksNY, LLC

137. Online Marketing: Social Media
The Byne Group
Born At Nyack Hospital
Nyack Hospital

138. Online Marketing: Interface Design
Schumacher's Meats
Comingle Interface Design
Comingle

139. Integrated Campaign: Multi-Channel Campaign
(Three Or More Channels)
DDR Public Relations
Senior BEAT Be Educated About Transit Program
Westchester County DPW on Transportation

140. Student Entry: Student Entry
Pace University Pleasantville
Crayon Catastrophe
Pace University

141. Pro Bono: Pro Bono
Jeff Cadge
Acacia's Story
Acacia's Story

142. Pro Bono: Pro Bono
DesignWorks NY, LLC
RachelRodgersMusic.com
Rachel Rodgers Music

143. Pro Bono: Pro Bono
TFI Envision, lnc.
Life Size Client Profiles
Keystone House, lnc.

144. Pro Bono: Pro Bono
TFI Envision, lnc.
Angel Flight Northeast Ride for Angels Logo
Angel Flight Northeast Ride for Angels

145. Give and Grow
Presented by Michelle Zern, Vice President of Marketing
The Journal News

147. The Journal News’ Give & Grow is a program designed to benefit local
charities and non-profit organizations by giving them what they need most -
a way to get their message out. While we
provide the medium, we want you to select the charity and create the
message.

154. We’re calling on all the great talent we have at local agencies throughout the area
to pick the non-profit of their choice and design a compelling message that will
raise awareness of - and involvement with - that organization.
Here’s your opportunity to show off your creative talents,
reach out to the community, help deserving organizations and... pay it
forward!

156. Best of Show
Presented by George Troyano, Vice President of Sales
The Journal News

157. Best of Show
TFI Envision, lnc.
Angel Flight Northeast Ride for Angels Logo
Angel Flight Northeast Ride for Angels

158. Thanks for coming!