2009 Addy Award Winners

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The Ad Club of Western Massachusetts Addy Award Winners

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2009 Addy Award Winners

  1. 1. Welcome
  2. 2. <ul><li>THE SPONSORS </li></ul><ul><ul><li>The Republican </li></ul></ul><ul><ul><li>MassLive </li></ul></ul><ul><ul><li>Hampden Bank </li></ul></ul><ul><ul><li>New England Promotional Marketing </li></ul></ul><ul><ul><li>Baystate Regional Sleep Program </li></ul></ul><ul><ul><li>Bidwell ID </li></ul></ul><ul><ul><li>Del Padre Digital </li></ul></ul>
  3. 3. <ul><li>THE SPONSORS </li></ul><ul><ul><li>Elegant Affairs </li></ul></ul><ul><ul><li>Zasco Productions </li></ul></ul><ul><ul><li>BusinessWest </li></ul></ul><ul><ul><li>Reminder Publications </li></ul></ul><ul><ul><li>The Valley Advocate </li></ul></ul><ul><ul><li>Clear Channel Radio </li></ul></ul><ul><ul><li>WEIB 106.3 Smooth FM </li></ul></ul>
  4. 4. Welcome
  5. 5. Special Thanks <ul><li>THE DESIGNER & PRINTER </li></ul><ul><ul><li>Peter Grace </li></ul></ul><ul><ul><li>Hadley Printing </li></ul></ul>
  6. 6. Special Thanks <ul><li>THE COMMITTEE </li></ul><ul><ul><li>Alta Stark | Chair </li></ul></ul><ul><ul><li>Nancy Creed |Judging </li></ul></ul><ul><ul><li>Gary Czelusniak | Judging | Entries </li></ul></ul><ul><ul><li>Barbara Perry </li></ul></ul><ul><ul><li>Kristi Reale </li></ul></ul><ul><ul><li>Rick DeBonis </li></ul></ul><ul><ul><li>Jillian Gould </li></ul></ul><ul><ul><li>Paul Fritz </li></ul></ul><ul><ul><li>Monica Kapinos </li></ul></ul><ul><ul><li>Dawn Creighton </li></ul></ul>
  7. 7. <ul><li>THE JUDGES </li></ul><ul><ul><li>Susan Cook - Adkins </li></ul></ul><ul><ul><li>Mark Bazil </li></ul></ul><ul><ul><li>Gregg Steward </li></ul></ul>
  8. 8. <ul><li>Mark Bazil </li></ul><ul><ul><li>Professor of Advertising </li></ul></ul><ul><ul><li>Savannah College of Art and Design </li></ul></ul><ul><ul><li>Georgia </li></ul></ul>The Judges
  9. 9. <ul><li>Susan Adkins </li></ul><ul><ul><li>President/Creative Director </li></ul></ul><ul><ul><li>Adkins & Associates </li></ul></ul><ul><ul><li>Texas </li></ul></ul>The Judges
  10. 10. <ul><li>Gregg Steward </li></ul><ul><ul><li>Senior Vice President </li></ul></ul><ul><ul><li>DDB | Miami </li></ul></ul><ul><ul><li>Florida </li></ul></ul>The Judges
  11. 11. <ul><li>SALES PROMOTION </li></ul><ul><ul><li>01 B Sales Kit </li></ul></ul><ul><ul><li>01 C Newsletter </li></ul></ul><ul><ul><li>02 B Packaging </li></ul></ul><ul><ul><li>02 C Packaging Campaign </li></ul></ul><ul><ul><li>03 D Point-of-Purchase Campaign </li></ul></ul>
  12. 12. 01 B Sales Kit Silver LSHD advertising Ebtec Folder Ebtec
  13. 13. 01 B Sales Kit Gold LSHD advertising Know Something More Mestek
  14. 14. 01 C Newsletter Bronze Baystate Health Bright Ideas for Better Living Baystate Health
  15. 15. 02 B Packaging Bronze sketchiedesign Seth Giller Seth Giller: The Trouble with People
  16. 16. 02 C Packaging Campaign Gold Bidwell ID Surly Brewing Company Surly Beer Cans: Bitter Brew, Coffee Bender
  17. 17. 03 D Point-of-Purchase Campaign Gold Bidwell ID Point 8 Power Point 8 Power “All-Star” Tradeshow Promo
  18. 18. 03 D Point-of-Purchase Campaign Gold TSM Design Westfield Bank Community Banking Redefined
  19. 19. <ul><li>COLLATERAL MATERIAL </li></ul><ul><ul><li>05 A Stationery Package </li></ul></ul><ul><ul><li>06 B Annual Report, Color </li></ul></ul><ul><ul><li>07 B Brochure, Color </li></ul></ul><ul><ul><li>08 B Editorial Spread </li></ul></ul><ul><ul><li>08 C Series </li></ul></ul><ul><ul><li>09 A Poster </li></ul></ul><ul><ul><li>10 B Special Event Invitation </li></ul></ul><ul><ul><li>10 D Special Event Campaign </li></ul></ul>
  20. 20. 05 A Stationery Package Silver LSHD advertising Ray Stationery Package Mestek
  21. 21. 05 A Stationery Package Gold LSHD advertising Blue Slate Stationery Blue Slate
  22. 22. 06 B Annual Report, Color Bronze TigerPress Organic Trade Association Organic Trade Association
  23. 23. 06 B Annual Report, Color Silver LSHD advertising Osiris Annual Report Osiris Therapeutics
  24. 24. 06 B Annual Report, Color Silver Baystate Health Baystate Health 2007 Annual Report Baystate Health
  25. 25. 07 B Brochure, Color Bronze TigerPress Bay Path College Bay Path College Graduate Programs
  26. 26. 07 B Brochure, Color Gold LSHD advertising Mestek Know Something More – Ray Boiler brochure
  27. 27. 07 B Brochure, Color Gold Springfield College Under Graduate Admissions Under Graduate Admissions Viewbook
  28. 28. 07 B Brochure, Color Gold chemetal treefrog chemetal 500 series brochure chemetal
  29. 29. 08 B Editorial Spread Silver sketchiedesign The Book of Flashlights, Clover & Milk Pilot Books
  30. 30. 08 C Series Gold Bidwell ID Emma: Emma Willard School Magazine Emma Willard School
  31. 31. 08 C Series Gold TigerPress Purchase College Purchase College
  32. 32. 09 A Poster Silver Winstanley Associates Smith & Wesson History Repeats Smith & Wesson
  33. 33. 10 B Special Event Invitation Gold Health New England (HNE) Teahouse of the Autumn Moon – Bright Nights Ball Spirit of Springfield for Bright Nights
  34. 34. 10 D Special Event Campaign Silver TSM Design Remember These? TSM Design
  35. 35. <ul><li>DIRECT MARKETING </li></ul><ul><ul><li>11 A Direct, B to B or Consumer, Flat </li></ul></ul><ul><ul><li>11 B Direct, B to B or Consumer </li></ul></ul><ul><ul><li>12 A Direct Campaign, B to B or Consumer, Flat </li></ul></ul><ul><ul><li>12 B Direct Campaign, B to B or Consumer </li></ul></ul>
  36. 36. 11 A Direct, B to B or Consumer, Flat Bronze Andrew Associates Hope & Healing Campaign Mercy Medical Center
  37. 37. 11 B Direct, B to B or Consumer Gold TSM Design Your Company’s Destiny TSM Design
  38. 38. 12 A Direct Campaign, B to B or Consumer, Flat Silver Western New England College School of Engineering Postcards Western New England College Admissions Office
  39. 39. 12 A Direct Campaign, B to B or Consumer, Flat Gold LSHD advertising HMC Short Stay Surgery Direct Mailer Holyoke Medical Center
  40. 40. 12 B Direct Campaign, B to B or Consumer Silver W. F. Young, Inc. Giddy Up and Get Down Promotion W.F. Young, Inc.
  41. 41. <ul><li>OUT-OF-HOME </li></ul><ul><ul><li>15 A Vehicle Graphic Advertising </li></ul></ul>
  42. 42. 15 A Vehicle Graphic Advertising Gold LSHD advertising Know Something More – Truck Graphics Mestek
  43. 43. <ul><li>NON-TRADTIONAL ADVERTISING </li></ul><ul><ul><li>20 A Non-Traditional </li></ul></ul>
  44. 44. 20 A Non-Traditional Bronze TSM Design Magic Wand Sumner Toner
  45. 45. 20 A Non-Traditional Silver chemetal treefrog “ Che” metal chemetal
  46. 46. <ul><li>CONSUMER OR TRADE PUBLICATION </li></ul><ul><ul><li>21 B Fractional Page, Color </li></ul></ul><ul><ul><li>22 A Full Page </li></ul></ul><ul><ul><li>22 B Full Page, Color </li></ul></ul><ul><ul><li>24 B Campaign, Color </li></ul></ul>
  47. 47. 21 B Fractional Page, Color Bronze chemetal treefrog treefrog planet treefrog
  48. 48. 21 B Fractional Page, Color Bronze chemetal treefrog Chemetal Soda Can chemetal
  49. 49. 22 A Full Page Silver W. F. Young, Inc. Equine America Full Page Ad W.F. Young, Inc.
  50. 50. 22 B Full Page, Color Bronze Winstanley Associates Suddekor 2008 Suddekor
  51. 51. 24 B Campaign, Color Silver LSHD advertising Know Something More – Ray Boiler Ads Mestek
  52. 52. 24 B Campaign, Color Gold Winstanley Associates Smith & Wesson Revolvers Smith & Wesson
  53. 53. ADDY TUDE
  54. 54. <ul><li>THE ENTERTAINER </li></ul><ul><ul><li>David DiLorenzo as </li></ul></ul><ul><ul><li>Frank Sinatra </li></ul></ul>
  55. 56. <ul><li>THE ENTERTAINER </li></ul><ul><ul><li>David DiLorenzo </li></ul></ul><ul><ul><li>Goomba Comedy Company </li></ul></ul><ul><ul><li>North Providence, Rhode Island </li></ul></ul>
  56. 58. <ul><li>NEWSPAPER </li></ul><ul><ul><li>26 A Fractional Page </li></ul></ul><ul><ul><li>27 B Full Page, Color </li></ul></ul><ul><ul><li>31 C Self-Promotion Campaign </li></ul></ul>
  57. 59. 26 A Fractional Page Silver TSM Design It’s No Fairy Tale Sumner Toner
  58. 60. 27 B Full Page, Color Bronze Pure Branding LLC “ Joint Pain Loves Women” Newspaper Ad BSP Pharma, Inc.
  59. 61. 31 C Self-Promotion Campaign Gold Hadley Printing Co. Help green up our blue marble Hadley Printing Co.
  60. 62. <ul><li>INTERACTIVE MEDIA </li></ul><ul><ul><li>32 B Website, B to B, HTML </li></ul></ul><ul><ul><li>33 A Website, Consumer, Flash </li></ul></ul><ul><ul><li>33 B Website, Consumer, HTML </li></ul></ul><ul><ul><li>34 A Banners / Pop-ups / Screensavers </li></ul></ul><ul><ul><li>35 Online Campaign </li></ul></ul>
  61. 63. 32 B Website, B to B, HTML Silver Advertus Media “ Command Attention” Website Advertus Media, Inc.
  62. 64. 33 A Website, Consumer, Flash Silver LSHD Advertising Know Something More – Ray boiler website Mestek
  63. 65. 33 A Website, Consumer, Flash Gold Winstanley Associates Direct Financial Goals Advisors Website DFG Advisors
  64. 66. 33 B Website, Consumer, HTML Bronze Pure Branding LLC Joyn Website BSP Pharma, Inc.
  65. 67. 33 B Website, Consumer, HTML Silver TSM Design Dietz & Company Architects Website Dietz & Company Architects
  66. 68. 33 B Website, Consumer, HTML Gold W. F. Young, Inc. W. F. Young, Inc. Corporate Website W.F. Young, Inc.
  67. 69. 34 A Banners / Pop-ups / Screensavers Gold Winstanley Associates SouthWorth PaperRocks Southworth
  68. 70. 35 Online Campaign Gold Bidwell ID Surly Ads: Angry, Girly, Pissed, Blues Surly Brewing Company
  69. 71. <ul><li>TELEVISION </li></ul><ul><ul><li>42 B Local </li></ul></ul>
  70. 72. 42 B Local Bronze TSM Design Good Neighbor Westfield Bank
  71. 73. 42 B Local Bronze TSM Design Common Sense Aldenville Credit Union
  72. 74. <ul><li>MIXED/MULTIPLE MEDIA </li></ul><ul><ul><li>50 National, B to B </li></ul></ul><ul><ul><li>51 Local, Consumer </li></ul></ul>
  73. 75. 50 National, B to B Silver chemetal treefrog Chemetal UltraBrushed Launch chemetal
  74. 76. 50 National, B to B Silver Winstanley Associates BrainHoney Agilix
  75. 77. 50 National, B to B Silver LSHD advertising Know Something More Ray Boiler Campaign Mestek
  76. 78. 51 Local, Consumer Silver TSM Design Community Banking Redefined Westfield Bank
  77. 79. <ul><li>ADVERTISING FOR THE ARTS & SCIENCES </li></ul><ul><ul><li>53 C Brochure </li></ul></ul><ul><ul><li>53 E Poster </li></ul></ul><ul><ul><li>53 G Invitation </li></ul></ul>
  78. 80. 53 C Brochure Gold Hadley Printing Co. Bauhaus Modern Smith College Art Museum
  79. 81. 53 E Poster Silver sketchiedesign Faux Pas Presents Faux Pas Productions
  80. 82. 53 G Invitation Bronze TigerPress Interpretations MassMoCA
  81. 83. 53 G Invitation Silver Hadley Printing Co. Bauhaus Modern Invite Smith College Art Museum
  82. 84. <ul><li>PUBLIC SERVICE </li></ul><ul><ul><li>60 C Brochure </li></ul></ul><ul><ul><li>60 G Invitation </li></ul></ul><ul><ul><li>65 Direct </li></ul></ul>
  83. 85. 60 C Brochure Silver Six Point Creative Works Welcome Home HAP Housing
  84. 86. 60 G Invitation Bronze Hadley Printing Co. Eat the View Invite CISA
  85. 87. 65 Direct Silver Andrew Associates Brightside – “Molly” appeal Brightside for Families and Children
  86. 88. <ul><li>ADVERTISING INDUSTRY SELF-PROMOTION </li></ul><ul><ul><li>67 C Print </li></ul></ul><ul><ul><li>67 I Direct </li></ul></ul><ul><ul><li>67 J Invitation </li></ul></ul><ul><ul><li>68 Ad Club Promotion </li></ul></ul><ul><ul><li>69 B Mixed Media Campaign </li></ul></ul>
  87. 89. 67 C Print Gold Hadley Printing Co. As green as it gets Hadley Printing Co.
  88. 90. 67 I Direct Silver Winstanley Associates Winstanley Economic Stimulus Spray Winstanley Associates
  89. 91. 67 J Invitation Bronze Winstanley Associates Winstanley Wacky Pax Winstanley Associates
  90. 92. 67 J Invitation Bronze TSM Design Forego the Bling TSM Design
  91. 93. 67 J Invitation Silver Andrew Associates Fresh-Genius Andrew Associates
  92. 94. 68 Ad Club Promotion Silver Winstanley Associates ADDY Materials Advertising Club of Western Massachusetts
  93. 95. 68 Ad Club Promotion Gold Market Mentors Professional Development Luncheon Series Postcards Advertising Club of Western Massachusetts
  94. 96. 69 B Mixed Media Campaign Gold Winstanley Associates Winstanley Pet Peeve Winstanley Associates
  95. 97. <ul><li>ELEMENTS OF ADVERTISING </li></ul><ul><ul><li>70 Logo </li></ul></ul>
  96. 98. 70 Logo Silver LSHD advertising Ray Logo Mestek
  97. 99. 70 Logo Silver LSHD advertising Garage Guy Logo Mestek
  98. 100. <ul><li>JUDGE’S CHOICE AWARD </li></ul><ul><ul><li>Body of Work - Ray Boiler </li></ul></ul><ul><ul><li>LSHD advertising </li></ul></ul><ul><ul><li>“To do such good work in such a difficult category really raised the degree of difficulty to new levels and they reached it.” </li></ul></ul>
  99. 101. Judge’s Choice Award Judge’s Choice Award LSHD advertising Body of Work – Ray Boiler
  100. 102. <ul><li>BEST OF SHOW </li></ul><ul><ul><li>“...great in every way… </li></ul></ul><ul><ul><li>…wowed by great concept, continuity, production…” </li></ul></ul>
  101. 103. 10 B Special Event Invitation Best of Show Health New England Teahouse of the Autumn Moon – Bright Nights Ball Spirit of Springfield for Bright Nights
  102. 104. Thank you and Good Night

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