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Social Media Marketing Phenomenon
 

Social Media Marketing Phenomenon

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Social media phenomenon - the best way of free promotion

Social media phenomenon - the best way of free promotion

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  • Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, email, instant messaging, music-sharing, group creation and etc.
  • To name a few Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpac (social networking), Facebook(social networking), YouTube (social networking and video sharing), slideshare (ppt sharing)and Flickr (photo sharing).
  • But note that this does not mean “use instead of” but rather implies a different set of tools that can be used to complement what you are doing now. One good example is Wikipedia: because “The audience can participate in social media by adding comments or even editing the stories themselves.”Therefore social media marketing is a collaborative process through which information is created, shared, altered, and destroyed.
  • But note that this does not mean “use instead of” but rather implies a different set of tools that can be used to complement what you are doing now. One good example is Wikipedia: because “The audience can participate in social media by adding comments or even editing the stories themselves.”Therefore social media marketing is a collaborative process through which information is created, shared, altered, and destroyed.
  • But note that this does not mean “use instead of” but rather implies a different set of tools that can be used to complement what you are doing now. One good example is Wikipedia: because “The audience can participate in social media by adding comments or even editing the stories themselves.”Therefore social media marketing is a collaborative process through which information is created, shared, altered, and destroyed.
  • Use News Feed to get the most out of my Facebook PageThe News Feed is the first thing people see when they log in to their accounts. As a result, literally millions of people can hear about something in just a matter of days.  News Feed spreads information on Facebook through networks of friends. When people on Facebook "Like” like your page, the posts/ updates/ photos (graphics you have done for your app) or comment on those, they generate a story on their profile and in their friends’ News Feeds. News Feed is great way for people to discover and connect with the organizations, Places and apps their friends like. By leveraging the power of News Feed you can get the maximum number of people to like your business, share the discovery with their friends, and drive word of mouth. Make use of Facebook ads You will have an opportunity to incrementally increase distribution as well with paid advertising. You can create Facebook Ads to specifically drive traffic to your Facebook Page. Make sure that you allocate a small beget to start off and measure your Page Insights daily Make use of the Page Badges Page badges provide you a way to promote your Page off of our website, and help direct your customers to your presence on Facebook. This Badge can be applied on your blog or web. Make use of Social Plugins The most important Social Plugin is the Like Button, which enables users to share your page with their friends with one click. You can add a Like button to any page with an iframe tag:Follow the link for more information: http://developers.facebook.com/docs/guides/web/#plugins“The real key to success behind Facebook marketing is to Build up lots of friends, be yourself, and periodically talk about your apps.”
  • Brand From The Start - Create your account with a name that quickly identifies what you are/ your app is or what you do/your app does. The key to using Twitter effectively is to create an online brand of YOU/ YOUR APP as a unique and valuable product that everyone must follow.Be Sociable - Invite some of your friends, using the email finders under the Find People main menu. It will allow you to invite people from your address books within Yahoo!, AOL, Hotmail, Google, and MSN email providers.Find Mutual Friends- Check out who is following those friends and see if there are more mutual friends you can follow. Watch out for fakes. Engage People - Stay in contact with people who follow you by sending a “thank you for following” direct message and signaling how you hope to engage them in the future.Chat 'Em Up – Open up and start to converse with people, catching their attention with the @ sign before their screen names in your tweet, which is the proper way to address a user or application on Twitter.Focus On Value – Add value to conversations through links, retweets, engaging conversation, humor, adding interesting questions and commentary. Be authentic and genuine, and always seek to provide more value than you receive to generate interest in your twitter stream.
  • Angry Birds is a puzzle video game developed by Finland-based Rovio Mobile. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards, now available on further platforms as well.Social proofing is a very effective strategy.  It builds credibility to your organization.  Lets just think about it.  Have you ever had someone to give you a business card or flyer and the first thing you do is go to their website.  Okay cool, they have a website so we know they are professional, but I am still not convinced that they are a reputable company so let me check them out on LinkedIn.  Okay, they have a LinkedIn profile and the company seems legit.  What are they saying about them on Facebook?  Starting to get it?The more places that people can find you on the Internet and you look presentable and “Real” people are saying good things about you, the more credible you look and the more likely you will get a call or an email concerning your products or services.  Social proofing also gives customers the indication that you are committed to building your presence, and that as a customer, they’ll be able to get in touch with you if they have a question, concern or complaint.  Basically, a social media presence is like leaving on a light so your customers can find you.
  • Angry Birds is a puzzle video game developed by Finland-based Rovio Mobile. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards, now available on further platforms as well.Social proofing is a very effective strategy.  It builds credibility to your organization.  Lets just think about it.  Have you ever had someone to give you a business card or flyer and the first thing you do is go to their website.  Okay cool, they have a website so we know they are professional, but I am still not convinced that they are a reputable company so let me check them out on LinkedIn.  Okay, they have a LinkedIn profile and the company seems legit.  What are they saying about them on Facebook?  Starting to get it?The more places that people can find you on the Internet and you look presentable and “Real” people are saying good things about you, the more credible you look and the more likely you will get a call or an email concerning your products or services.  Social proofing also gives customers the indication that you are committed to building your presence, and that as a customer, they’ll be able to get in touch with you if they have a question, concern or complaint.  Basically, a social media presence is like leaving on a light so your customers can find you.
  • Angry Birds is a puzzle video game developed by Finland-based Rovio Mobile. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards, now available on further platforms as well.Social proofing is a very effective strategy.  It builds credibility to your organization.  Lets just think about it.  Have you ever had someone to give you a business card or flyer and the first thing you do is go to their website.  Okay cool, they have a website so we know they are professional, but I am still not convinced that they are a reputable company so let me check them out on LinkedIn.  Okay, they have a LinkedIn profile and the company seems legit.  What are they saying about them on Facebook?  Starting to get it?The more places that people can find you on the Internet and you look presentable and “Real” people are saying good things about you, the more credible you look and the more likely you will get a call or an email concerning your products or services.  Social proofing also gives customers the indication that you are committed to building your presence, and that as a customer, they’ll be able to get in touch with you if they have a question, concern or complaint.  Basically, a social media presence is like leaving on a light so your customers can find you.
  • Angry Birds is a puzzle video game developed by Finland-based Rovio Mobile. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards, now available on further platforms as well.Social proofing is a very effective strategy.  It builds credibility to your organization.  Lets just think about it.  Have you ever had someone to give you a business card or flyer and the first thing you do is go to their website.  Okay cool, they have a website so we know they are professional, but I am still not convinced that they are a reputable company so let me check them out on LinkedIn.  Okay, they have a LinkedIn profile and the company seems legit.  What are they saying about them on Facebook?  Starting to get it?The more places that people can find you on the Internet and you look presentable and “Real” people are saying good things about you, the more credible you look and the more likely you will get a call or an email concerning your products or services.  Social proofing also gives customers the indication that you are committed to building your presence, and that as a customer, they’ll be able to get in touch with you if they have a question, concern or complaint.  Basically, a social media presence is like leaving on a light so your customers can find you.
  • HARO is a website which connects you with the journelists. Get registered yourself at http://www.helpareporter.com/you’ll get a daily email with all of the stories journalists need help with. And if you can provide any insights, all you have to do is email them and they will interview you. If they like what you have to say, they’ll include it in their magazine or newspaper.Angel list is more like twitter. You can follow people and you can ad investers to your business byu joing as a startup. This is how it works;Create your Startup Profile on angellist.coSelect investors to see your profile. (Only the investors you select will see your profile.)Investors review startups as they come in and ask for intros to the ones they like.ORAngelList admins review every startup on the site.If they find a startup they like, they'll work with you to email your profile to the investors you've selected. But make sure that you keep updating your profile often!
  • You need to get away from just interacting with your high school or college friends and start interacting with people within your industry or other industries that you want to get into.

Social Media Marketing Phenomenon Social Media Marketing Phenomenon Presentation Transcript

  • What is Social Media?
    “Social media is the democratization of information, transforming people from content readers into content publishers.”
  • To name a few Examples of Social Media Applications ….
  • How does it differenciate from tradititional media?
    Social media has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio.
  • How does it differenciate from tradititional media?
    Youraudience is a part of the creative process or force that generates content
  • How does it differenciate from tradititional media?
    The audience can participate in social media by adding
    comments or even editing the stories themselves
  • Social Feedback Cycle
    7
    This is why the
    “Social Feedback Cycle”
    is Important
  • Social Feedback Cycle
    8
  • Facebook Fan Pages
    Use News Feed to get the most out of your Facebook Page
    Make use of Facebook ads
    Make use of the Page Badges
    Make use of Social Plugins
  • Twitter
    Brand From The Start
    Be Sociable
    Find Mutual Friends
    Engage People
    Chat 'EmUp
    Focus On Value
  • Proof is in The Air
    11
  • Proof is in The Air
    12
  • Proof is in The Air
    13
  • Proof is in The Air
    14
  • More for your information
    Help A Reporter Out – HARO
    Angel List
  • 16
    Conclusion
    Don't stay in your circle
    An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know.