Social Media Case Study by Jaica Kinsman
May 29, 2009
Google Profile http://www.google.com/profiles/my.guidingstars

Guiding Stars Social Profiles

Managing Twitter
Tweet Later
www.tweetlater.com
- AutoFollow
HootSuitewww.hootsuite.co
m
- Manage multiple accounts
- Manage multiple editors
- Pre-schedule tweets
- Track click-throughs on links
Tweetie (iPhone app)
- Manage multiple accounts
- Monitor buzz while on-the-
go
Twitter Page http://twitter.com/GuidingStars

Types of Tweets
1. #GSrecipeMonday
Tweet a Guiding Star rated
recipe every Monday at 11am
EST
2. Tweet links on health news
and trends
3 2-3 non-Guiding Stars related
content per week (quality over
quantity)
4
3. Post cool stuff that Guiding
Stars is doing in the news
(Only the cool stuff)
1
4. @replies, DMs and RTs
2 - Respond to questions and
comments
5
- Thank people for retweets
and mentions
5. Initiate conversations with
health leaders and potential
partners
Twitter Page http://twitter.com/GuidingStars

Monitoring Twitter
1. Netvibes
1
2. TweetDeck
3. Tweetie
2
3

3
Facebook Public
Profile (Fan Page)
1.Flickr Badge pulls in
photos from Flickraccount
http://www.flickr.com/p
hotos/guidingstars/
2. Favorite Pages – Fan
Facebook pages of
organizations and
businesses we partner
with
1 3. Use Notes app as a
blog– Users can comment
on posts and subscribe to
the RSS feed
2
Facebook Fan Page http://www.facebook.com/pages/Guiding-Stars/58591974041

Guiding Stars Street Team – Private Facebook Group

LinkedIn Group
1. Build Community of
Professionals
2. Post Articles and Create
Discussion Topics
3.Import Twitter RSS feed into
2 News section
3 1
LinkedIn Group http://www.linkedin.com/groups?about=&gid=1802781&trk=anet_ug_grppro

Facebook Fans = 191
Twitter Followers = 731