Guiding Stars® Social Media Case Study

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Jaica Kinsman, Web Community Specialist at Guiding Stars Licensing Company addresses how jumping into social media can help you create a buzz, listen to and build your community, establish "street teams," and get your colleagues online. She's been using social media to build awareness and knowledge about the popular Guiding Stars program.

From MMA 2009 Seminar: Social Media Strategies: You're tuned in and logged on. Now what?

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Guiding Stars® Social Media Case Study

  1. 1. Social Media Case Study by Jaica Kinsman May 29, 2009 Google Profile http://www.google.com/profiles/my.guidingstars
  2. 2. Guiding Stars Social Profiles
  3. 3. Managing Twitter Tweet Later www.tweetlater.com - AutoFollow HootSuitewww.hootsuite.co m - Manage multiple accounts - Manage multiple editors - Pre-schedule tweets - Track click-throughs on links Tweetie (iPhone app) - Manage multiple accounts - Monitor buzz while on-the- go Twitter Page http://twitter.com/GuidingStars
  4. 4. Types of Tweets 1. #GSrecipeMonday Tweet a Guiding Star rated recipe every Monday at 11am EST 2. Tweet links on health news and trends 3 2-3 non-Guiding Stars related content per week (quality over quantity) 4 3. Post cool stuff that Guiding Stars is doing in the news (Only the cool stuff) 1 4. @replies, DMs and RTs 2 - Respond to questions and comments 5 - Thank people for retweets and mentions 5. Initiate conversations with health leaders and potential partners Twitter Page http://twitter.com/GuidingStars
  5. 5. Monitoring Twitter 1. Netvibes 1 2. TweetDeck 3. Tweetie 2 3
  6. 6. 3 Facebook Public Profile (Fan Page) 1.Flickr Badge pulls in photos from Flickraccount http://www.flickr.com/p hotos/guidingstars/ 2. Favorite Pages – Fan Facebook pages of organizations and businesses we partner with 1 3. Use Notes app as a blog– Users can comment on posts and subscribe to the RSS feed 2 Facebook Fan Page http://www.facebook.com/pages/Guiding-Stars/58591974041
  7. 7. Guiding Stars Street Team – Private Facebook Group
  8. 8. LinkedIn Group 1. Build Community of Professionals 2. Post Articles and Create Discussion Topics 3.Import Twitter RSS feed into 2 News section 3 1 LinkedIn Group http://www.linkedin.com/groups?about=&gid=1802781&trk=anet_ug_grppro
  9. 9. Facebook Fans = 191 Twitter Followers = 731

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