13. Brain
Facts
200
million
billion
calcula@ons
per
second
Our
senses
take
in
11
million
bits
of
info
per
second
Conscious
brain
takes
in
40
bits
of
info
per
second
3%
of
our
body
weight
requiring
up
to
20%
energy
Monday, October 3, 2011
14. The
Marketer’s
Challenge
How
do
we
get
into
that
40
bits
of
informa@on
without
taking
up
too
much
brain
energy?
Monday, October 3, 2011
16. Energy Hungry
Ease of processing of messages is vital
Complicated adverts will likely be ignored
Zen packaging - Simplicity
Monday, October 3, 2011
33. Think Yourself Out Of The Room
The Power of One
Triggers our survival response
Find out what you best at and magnify that
Become best in a niche
Monday, October 3, 2011