Talk on "Let the Students do the Talking..." by Alison Wildish at IWMW 2007. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/wildish/

1. Let the students do the talking… Alison Wildish Edge Hill University Tags: iwmw2007

2. - The changing role of a Web Manager Edge Hill University Where I’m coming from - The changing web - Yesterday: Where we were at Edge Hill - Today: Where we are - Tomorrow: Where we are going What will the future hold? - Questions Contents…

3. - IWMW 2001 – People… HTML, Accessibility, Content Management… - IWMW 2003 - Semantic web The changing role of a Web Manager Wikis Blogs Widgets

4. Established in 1885 (Teacher Training, University College) University title in 2006 Size: 8160 FTEs Located in Ormskirk ?! Substantial investment in Marketing… Edge Hill University: In context

6. Me and my role Worn all hats: Designer (marketing), then developer (techy), manager (bureaucracy!) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE

7. Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles Academic Teaching and Learning IT (Services) Current students and staff Easy access to information/services, communicate messages, support and retain

8. The wider web: word of mouth (user reviews), feeds More collaborative tools – more people have their say The pro-am culture… everyone is an expert Prosumer What is a trusted source? - Informal The changing web

9. Alison is… taking a moment to compose her thoughts… Updated seconds ago

10. - Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends

12. The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it

13. The changing web: trends

14. “ Everything you can do I can do better ” Everything you provide I can (usually!) get for free

15. “ 100 MB inbox?! I can get twenty times that for free… and it always works! ”

16. The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere

17. Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads

18. The changing web: trends A University response…

19. The changing web: trends Be afraid, be very afraid…

21. The changing web: trends Embrace it!

22. The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone

23. The changing web: trends POSITIVES negatives

24. An opportunity not a threat!

25. The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in on the intranet” “ We’ll send an email out to the students”

26. The changing web: trends We ‘ got with the programme ’

27. The changing web: trends

28. The changing web: trends

30. The changing web: trends

32. Where we are going… blogs.edgehill.ac.uk

33. They don’t use our stuff so… we’ll integrate with their stuff

34. (My vision of) the future… university.ac.uk Info from: -UCAS - TQI - NSS (monthly not annually) - Alumni reviews (graduate prospects) General comments whatuni.co.uk facebook.com (General) prospective student edgehill.ac.uk Info from: Community Updates (subscription) (Serious) prospective student / applicant

35. (My vision of) the future… Core student ID Student UK Federated Access

36. Everything I have said is gospel because I’ve published it on my blog!

37. Alison is… glad that’s over with! Updated seconds ago

38. Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: iwmw2007