UCFB is an educational institution focused on delivering top-level business education, specifically geared towards the football/soccer industry. The football industry represents a multi-billion dollar global industry with potential for continued growth. UCFB aims to develop well-rounded graduates with a T-shaped or Pi-shaped profile through its focus on run-transform-innovate principles, co-creation, and a global, social, mobile approach. The presentation introduces UCFB and its focus on preparing students for careers in the football industry through application of service science principles.
3. About UCFB
• UCFB is an educational institution focused on delivering top level
higher education
• The core competencies developed are comparable to any other
degrees in Business, Marketing, Media, etc… offered by other
institutions
• UCFB’s added value is its focus on the Football Industry
7. Why Football/Soccer?
• Multi-billion industry with great potential for growth
• Important geographic hot spots
• Increasing demands in Football Industry
• Need for more and better professionals
• Great potential due to the advent of the Post-commercialisation stage
8. Football/Soccer – The Potential
• Football is a sport, but mainly a service
• Core Revenues (Deloitte, 2012)
• Match day
• Broadcasting
• Commercialization
• Application of SS principles for growth analysis and service
optimization
9. UCFB – The Principles
• UCFB’s graduates will have a T-shaped profile, even a Π-shaped one
• Run-Transform-Innovate
• Co-creation is encouraged and facilitated
• UCFB is Global, Social and Mobile
• KPI’s