Your SlideShare is downloading. ×
Present and Future of Maemo Digital Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Present and Future of Maemo Digital Marketing

1,359
views

Published on

Published in: Technology, Business, Career

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,359
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Present and Future of Maemo Digital Marketing
  • 2. Jussi Mäkinen Marketing Manager, Lead Users, Nokia @luovanto jussi.h.makinen@nokia.com
  • 3. Isko Salminen Lead Technical Architect, Activeark Ltd. @isko isko.salminen@activeark.com
  • 4. HISTORY
  • 5. 2005 2005 2006 2006 2007
  • 6. GOALS 1. Set a new benchmark for Nokia digital marketing 2. Create a fresh approach to software experience product marketing 3. Start building a collaborative marketing platform that creates value for the community
  • 7. THE CHALLENGE How to create value for the Maemo community
  • 8. PRESENT
  • 9. THE PLATFORM
  • 10. LAUNCH First 24 hours 3 milj. visitors 10 milj. pageviews From August 27 to September 15, 2009 10 milj. visitors 33 milj. pageviews
  • 11. MAEMO SELECT
  • 12. WHAT? SELECTion of the best content from the Ovi Store (coming soon..) & Maemo community Create value for the community & developers
  • 13. HOW? Sync with maemo.org API Star applications Community feedback
  • 14. LAUNCHED TODAY
  • 15. FUTURE
  • 16. NEXT CHALLENGE NEXT CHALLENGE Maemo product marketing can only succeed if there’s a true collaboration between the community and Nokia Maemo as identity & brand is only as strong as it is as a community. Maemo is not about technology, it’s about the human factor, doing cool things together and having fun while at it.
  • 17. MARKETING BRAINSTORM BRAINSTORM CHALLENGE How do we make maemo.org and maemo.nokia.com to work better together? How can we do the best possible job to promote applications and the people behind them? http://maemo.org/community/brainstorm/
  • 18. THANK YOU! Jussi Mäkinen, @luovanto Isko Salminen, @isko