Present and Future of
Maemo Digital Marketing

Jussi Mäkinen
Marketing Manager, Lead Users, Nokia
@luovanto
jussi.h.makinen@nokia.com

Isko Salminen
Lead Technical Architect, Activeark Ltd.
@isko
isko.salminen@activeark.com

HISTORY

2005
2005
2006
2006
2007

GOALS
1. Set a new benchmark for Nokia digital marketing
2. Create a fresh approach to software experience product marketing
3. Start building a collaborative marketing platform that creates
value for the community

THE CHALLENGE
How to create value for the Maemo community

PRESENT

THE PLATFORM

LAUNCH
First 24 hours
3 milj. visitors
10 milj. pageviews
From August 27 to September 15, 2009
10 milj. visitors
33 milj. pageviews

MAEMO SELECT

WHAT?
SELECTion of the best content from the Ovi Store
(coming soon..) & Maemo community
Create value for the community & developers

HOW?
Sync with maemo.org API
Star applications
Community feedback

LAUNCHED TODAY

FUTURE

NEXT CHALLENGE
NEXT CHALLENGE
Maemo product marketing can only succeed if there’s a true
collaboration between the community and Nokia
Maemo as identity & brand is only as strong as it is as a community.
Maemo is not about technology, it’s about the human factor, doing
cool things together and having fun while at it.

MARKETING BRAINSTORM
BRAINSTORM CHALLENGE
How do we make maemo.org and maemo.nokia.com to work
better together?
How can we do the best possible job to promote applications and
the people behind them?
http://maemo.org/community/brainstorm/

THANK YOU!
Jussi Mäkinen, @luovanto Isko Salminen, @isko