While there is no guaranteed way to create a viral video, the document provides 10 elements that can maximize the chances of a video going viral: 1) target the content from the start, 2) hook viewers in the first 20 seconds, 3) have high news value and timing relevance, 4) be worth sharing and talking about while allowing branding, 5) be universally entertaining, 6) be funny, authentic and unexpected, 7) include a memorable line, 8) allow for easy duplication or remixing, 9) use a compelling title and relevant tags/description, and 10) seed the video to relevant influencers and market it through search and display ads.

1. CAN I CREATE A VIRAL VIDEO?

2. THE SHORT ANSWER IS NO.

3. NOW THE LONG ANSWER….WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES

4. 1Targeting needs to be baked in at the content creation stage, not tacked on during the media planning process.

5. 2HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!

6. 3High news value and timing relevance increases campaign’s viral potential.

7. 4can be branded but must be worth sharing and talking about.

8. 5MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.

9. 6THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.

10. 7ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL! WHERE IS THE BEEF?

11. 8INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRAND.

12. 9CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.

13. 10SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.

14. GOOD LUCK!