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Asking the Right Questions
 to Profile Your Audience
Primary Audience
Who is your primary reader or listener?
What is your personal and professional
relationship with that person?
What position does the individual hold in
the organization?
How much does that person know about
the subject?
What do you know about that person’s
education, beliefs, culture, and attitudes?
Do you expect a neutral, positive, or
negative response to your message?
Secondary Audience

Who might see or hear this message in
addition to the primary audience?
How do these people differ from the
primary audience?
Choosing Communication Channels
     E-mail
     Face-to-face conversation
     Telephone call
     Voice mail message
     Fax
     Face-to-face group meeting
     Video or teleconference
     Memo
     Letter
     Report or proposal

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Asking the right questions audience

  • 1. Asking the Right Questions to Profile Your Audience
  • 2. Primary Audience Who is your primary reader or listener? What is your personal and professional relationship with that person? What position does the individual hold in the organization? How much does that person know about the subject? What do you know about that person’s education, beliefs, culture, and attitudes? Do you expect a neutral, positive, or negative response to your message?
  • 3. Secondary Audience Who might see or hear this message in addition to the primary audience? How do these people differ from the primary audience?
  • 4. Choosing Communication Channels E-mail Face-to-face conversation Telephone call Voice mail message Fax Face-to-face group meeting Video or teleconference Memo Letter Report or proposal