2. Primary Audience
Who is your primary reader or listener?
What is your personal and professional
relationship with that person?
What position does the individual hold in
the organization?
How much does that person know about
the subject?
What do you know about that person’s
education, beliefs, culture, and attitudes?
Do you expect a neutral, positive, or
negative response to your message?
3. Secondary Audience
Who might see or hear this message in
addition to the primary audience?
How do these people differ from the
primary audience?
4. Choosing Communication Channels
E-mail
Face-to-face conversation
Telephone call
Voice mail message
Fax
Face-to-face group meeting
Video or teleconference
Memo
Letter
Report or proposal