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Asking the right questions audience

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ITEC 2011

ITEC 2011

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Asking the right questions audience Presentation Transcript

  • 1. Asking the Right Questions to Profile Your Audience
  • 2. Primary AudienceWho is your primary reader or listener?What is your personal and professionalrelationship with that person?What position does the individual hold inthe organization?How much does that person know aboutthe subject?What do you know about that person’seducation, beliefs, culture, and attitudes?Do you expect a neutral, positive, ornegative response to your message?
  • 3. Secondary AudienceWho might see or hear this message inaddition to the primary audience?How do these people differ from theprimary audience?
  • 4. Choosing Communication Channels E-mail Face-to-face conversation Telephone call Voice mail message Fax Face-to-face group meeting Video or teleconference Memo Letter Report or proposal