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Lean + UX =AwesomeUsing UX & leanapproaches to             +make epicprogress                  WED, AUGUST 22, 2012
TWEET!                Kate Rutter, Co-Founder & Principal                                 @katerutter                     ...
so...               I have a               product.                                  How do I                             ...
UX ! UILUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
ProductLUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
UILUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = mmmmmmLUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX =      • a mindset      • focused on delivering value      • inspires the right kinds of ideas      • guides decisionsL...
cold-sweat questions                       use this?                     Why       will                                   ...
cold-sweat questions                       use this?                     Why       will                                   ...
UX = start points Who is it for?                                     users  Why does it matter  to them?                  ...
damn. That’s a lot of stuff.LUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a simple stackusers                                    Users                                                         ...
UX = a simple stackusers                                    Users                                                         ...
UX = a simple stack                                          Users                                                        ...
UX + Lean = <3                                                BUILD Customer                                 Users        ...
UX = a clear story users needs & goals uses features product, brand & voiceLUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a clear story users          {                              name        user type                                   M...
UX = a clear storyMeet Erika, a socially engaged college student.Erika needs to feel closely connected withfriends near an...
UX = a clear storyMeet Bob, a new startup entrepreneur.Bob needs to feel confident that his productdesign decisions really ...
UX Design Mindset! starts                                                    • Ask important questions.                   ...
Get ready for roll-onLUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
Go be awesome.LUXR.CO   GROWtalks • AUGUST 2012 • VANCOUVER, BC
About LUXr    LUXrʼs mission is to educate early-stage entrepreneurs on    effective practices to deliver products that cu...
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Lean + UX = Awesome (and UX is not UI) [Growtalks, Aug 22 2012, Vancouver]

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Lean Startup and UX work together like gangbusters. To get the most out of this lovefest, it's important that you realize UX and UI are not the same. This talk walks through why.

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Transcript of "Lean + UX = Awesome (and UX is not UI) [Growtalks, Aug 22 2012, Vancouver]"

  1. 1. Lean + UX =AwesomeUsing UX & leanapproaches to +make epicprogress WED, AUGUST 22, 2012
  2. 2. TWEET! Kate Rutter, Co-Founder & Principal @katerutter @luxrcoLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  3. 3. so... I have a product. How do I know itLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC doesn’t suck?
  4. 4. UX ! UILUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  5. 5. ProductLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  6. 6. UILUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  7. 7. UX = mmmmmmLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  8. 8. UX = • a mindset • focused on delivering value • inspires the right kinds of ideas • guides decisionsLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  9. 9. cold-sweat questions use this? Why will care will the Who ? y an it do What c le will that peop ay for? ur es p fe at at st h o W m How does everything e ar ortan t? fit together? im pLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  10. 10. cold-sweat questions use this? Why will care will the Who ? y an it do What c le will that peop ay for? ur es p fe at at st h o W m How does everything e ar ortan t? fit together? im pLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  11. 11. UX = start points Who is it for? users Why does it matter to them? needs & goals What can they do that they couldnʼt do before? uses What features do they features need to do that? How do those features product, fit together? brand & voiceLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  12. 12. damn. That’s a lot of stuff.LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  13. 13. UX = a simple stackusers Users I need...needs & Needs I want... My goal is...goals Mary can...uses Usesfeatures Featuresproduct,brand & ProductvoiceLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  14. 14. UX = a simple stackusers Users I need...needs & Needs I want... My goal is...goals Vision & values Mary can...uses Usesfeatures Features UI goes sketches, hereproduct, prototypes,brand & pixels ProductvoiceLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  15. 15. UX = a simple stack Users I need... Needs I want... My goal is... Vision & values Mary can... Uses Features sketches, prototypes, pixels ProductLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  16. 16. UX + Lean = <3 BUILD Customer Users LEARN MEASURE development I need... or...user research Needs I want... My goal is... Vision & values Sketches & Mary can... prototypes Uses before UI. Before code. Features Experiments, sketches, MVPs, Metrics prototypes, pixels and...usability testing ProductLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  17. 17. UX = a clear story users needs & goals uses features product, brand & voiceLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  18. 18. UX = a clear story users { name user type Meet ________, a ___________. needs & goals { Name need ______ needs to ________ (or goal) _______________. uses { product use #1 name With _________, _______ can _________ and ___________, use #2 features { using these features: ________ feature #2 and __________ feature #1 product, brand & { attribute #1 in a way thatʼs __________, voice __________, and __________. attribute #2 attribute #3LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  19. 19. UX = a clear storyMeet Erika, a socially engaged college student.Erika needs to feel closely connected withfriends near and far, every day.With Facebook, Erika can share her latestthoughts and see what her many friends are up to,using status updates on her “wall”, messages,comments and “likes”in a way thatʼs universal, clean, consistent,and fast.LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  20. 20. UX = a clear storyMeet Bob, a new startup entrepreneur.Bob needs to feel confident that his productdesign decisions really serve his customers.With LUXr-in-a-box, Bob can learn to interviewcustomers and validate his assumptions,using hands-on materials and onlinevideo coachingin a way thatʼs simple to complete, warm &engaging, and fun.LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  21. 21. UX Design Mindset! starts • Ask important questions. • How confident are you in your answers?! stack • Identifies gaps. • Use it to stay focused.! story • Tells the story so your team can rally to it. • Use it to decide what “good” is.LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  22. 22. Get ready for roll-onLUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  23. 23. Go be awesome.LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
  24. 24. About LUXr LUXrʼs mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.Residency Core Workshops Advising Curriculum10 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] info@luxr.co • http://luxr.co Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] twitter: @luxrco • www.facebook.com/LUXrInc Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]image credits• via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal• http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/• http://www.motorcycledaily.com/2010/03/30march10lanesplitting/• http://www.flickr.com/photos/pompien/6160278603/LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
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