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21.4%
2.9%
5.7%
2.5%
1.2%
1.3%
77%Ad impressions on
InMobi network
Globally are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9300
Samsung GT-I9505
Apple iPod
Handset Share Of Impressions Manufacturer’s Share Of Impressions
78.9% 16.9%
Tablets and
Connected Devices
Smartphones
Mobile
App
40% 28% 5% 4%
2%2% 2%
13%
+1.0 - 0.9
Others
64.7% 28.3% 2.1%
iOS Nokia OSAndroid
+3.3
- 3.4
+0.1
4.1%
Feature
Phones
-0.1
Device Share Of Impressions
+2.0 -3.4 +0.5 +0.2 +0.2 +0.4 +0.1 +4.9
Android continues its
growth with a 3.3 percentage
point gain for Q4 2014
GLOBAL MARKET OVERVIEW
Key Insight for Q4 2014OS Share Of ImpressionsOS Share Of Impressions
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
23%
Ad impressions on
InMobi network
Globally are on
mobile websites.
Mobile
Web

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Global Q4 2014 InMobi Network Research

  • 1. insights@inmobi.com @InMobiwww.inmobi.com / / 21.4% 2.9% 5.7% 2.5% 1.2% 1.3% 77%Ad impressions on InMobi network Globally are on mobile apps. Apple iPhone Apple iPad Samsung GT-I9300 Samsung GT-I9505 Apple iPod Handset Share Of Impressions Manufacturer’s Share Of Impressions 78.9% 16.9% Tablets and Connected Devices Smartphones Mobile App 40% 28% 5% 4% 2%2% 2% 13% +1.0 - 0.9 Others 64.7% 28.3% 2.1% iOS Nokia OSAndroid +3.3 - 3.4 +0.1 4.1% Feature Phones -0.1 Device Share Of Impressions +2.0 -3.4 +0.5 +0.2 +0.2 +0.4 +0.1 +4.9 Android continues its growth with a 3.3 percentage point gain for Q4 2014 GLOBAL MARKET OVERVIEW Key Insight for Q4 2014OS Share Of ImpressionsOS Share Of Impressions Q4 2014 Q4 2014 Since Q3 2014 Since Q3 2014 + - Percentage point change since Q3 2014 + - Percentage point change since Q3 2014Q4 2014 Q3 2014 Q4 2014 vs Q3 2014 23% Ad impressions on InMobi network Globally are on mobile websites. Mobile Web