16. MY ANSWER:
IF YOU ARE JUST IN THE OLD
PRINT NEWSPAPER BUSINESS
YES
INNOVATION
17. MY ANSWER:
IF YOU ARE JUST IN THE OLD
NEWSPAPER BUSINESS, YES.
IF YOU ARE IN THE NEW
INFORMATION BUSINESS, NO.
INNOVATION
18. OR WHY THE HELL INMA
DIRECTORS DECIDED THAT
WE ARE NOT ANYMORE THE
INTERNATIONAL
NEWSPAPER
MARKETING
ASSOCIATION
INNOVATION
19. AN NOW WE ARE THE
INTERNATIONAL
NEWSMEDIA
MARKETING
ASSOCIATION
INNOVATION
20. SO IF YOU WANT TO SURVIVE
(WE ARE)
YOU MUST
DIVERSIFY
CONVERGE
AND INTEGRATE
A PORTFOLIO OF AGNOSTIC
NEWSMEDIA PLATFORMS
INNOVATION
21. AND IF YOU ARE A
PRINT NEWSPAPER YOU WILL
SURVIVE THANKS TO
THE CREDIBILITY, REPORTING,
EDITING AND DESIGN SKILLS,
MARKETING KNOW HOW,
AND THE PROFITS MADE
BY YOUR PRINT PRODUCT
INNOVATION
23. INFORMATION
If it is written, we write it. If it is on line, we update it.
If it is on mobile, we send it. If it is on video, we show it.
If it is audio, we play it. If it were on microwaves, we would cook it.
If it were floating through the air we would blow it forward.
In the past the news didn’t happen until the newspaper appeared on the
street. Today the news moves as it happens, and is updated minutes later and
analyzed immediately …. by us, by your neighbor, by you.
Wherever you are, you can suggest, comment, seek more information,
correct, edit or update, or become a reporter.
The newspaper has to be on paper, on screen, in your hand,
to be where you want to be and must be involved with its community,
It must be committed to the welfare of the society, and have a vision of the
future. It must be a part of the city, the nation, the planet,
ON LINE. ON TIME. FULL TIME
FAR BEYOND JUST NEWSPRINT
61. B E R M E R INNOVATION
30/30
LESS OF MORE
MORE OF LESS
62. B E R M E R INNOVATION
30/30
AN ULTRA GRAPHIC
NEWSPAPER
63. B E R M E R INNOVATION
30/30
DEEP
SHORT
HANDY
SMART
SHARP
NEWSY
BOUND
PUNCHY
FRIENDLY
ANALYTIC
ESSENTIAL
COMPLETE
SELECTIVE
DIFFERENT
FULL COLOR
COMPELLING
PROVOCATIVE
EASY TO READ
