Internationalization of Creative Industry Enterprises depends on the ability to create teams with synergy of business and creative skills.. Each creative soul needs a business manager...

1. Internationalization
of Creative Industry
Enterprises
Inese Andersone

2. GatewayBaltic is the leading Market and Export Intelligence
provider in the Baltic states.
We add intelligence to our clients and help them to grow and
develop into international markets.
Markets:
Baltic states: Latvia, Lithuania, Estonia
Nordics: Sweden, Norway, Finland, Denmark
EU: Germany, Austria, France, UK, Spain and other EU
Eastern Europe: Poland, Czech Republic and other CEE
CIS: Russia and Belarus
We have served over 650 clients in their
international market development.
In short

3. Market
Intelligence:
Understanding
the market
Export
Intelligence:
Export partner
attraction
International Market development
Export
Strategy
& Plan

4. Some of our Creative clients

5. The Red Jackets
The Red Jackets movement was created in 2012 by
likeminded people directly involved in promoting
Latvia’s exports.
Why the Red Jackets? Our movement is inspired by a
legend - Latvia’s former president Vaira Vīķe Freiberga.
The movement is built on the idea of a methodical
approach for seeking this country’s success stories.
The brightest 25 discoveries were awarded the prize of
a Red Jacket – holding of award of being the
most outstanding brand of Latvia.
In turn, The Rising Stars are 11 smaller enterprises
with high export potential to surprise the world with its
innovation, creativity or simplicity.
Next steps:
- Mentoring for Rising Stars
- Education activities for export oriented companies
- A book for promotion of Latvia highlighting brands and
inspiring stories.

7. Generalizing Creative Entrepreneurs
STRONG:
•CREATIVE
•MARKETING
•BRAND
WEAK
•NO business model
•NO Sales skills
•Dislike SALES and
FINANCIAL topics

8. Sales is the Blood for
the business.
Enterprises should
strategically work to
ensure revenue to
their business.

9. GOOD Case studies
of Creative companies
Munio Candela
Pompidoo
Brain Games

10. What is common for them?

11. Business minded person
in the center of the team!
Munio Candela
Pompidoo
Brain Games

12. To have internationally succesfull business,
a creative idea, is not enough.
Success lies in the Team.
If you have a TEAM, then the rest is HARD WORK with
marketing, sales, production, business model,
investments...
Each creative soul needs
its manager…

13. How to create multi-skill, strong and
internationally succesful teams?
I
• Creative business as a part of Business Administration programme
• Business planning – a part of the Arts and Design education
• Dedicated team development events for Creatives (like Garage48 for IT
Industry)
• Business Plan competitions for mixed teams
II
• Mentoring programme for creatives
• Experience Sharing possibilities
• Educational seminars about sales, finance and business model
III
• Incubators supporting the development and needs of Creatives business
• Grants for GROWTH , at the START phase and at the INTERNATIONALIZATION
phase – Market studies, Client and Partner searches, exhibitions, publications...
IV
• Linking traditional businesses with Creative souls – programms for industrial
design and product development.
• Match-making events for Designers and Traditional Businesses
Strategically
mixing people
already in the
universities
Mentoring and
education
Financial and
moral support
Link to the
Industry

14. With pleasure we will discuss
how we can add intelligence
to your business!
Inese Andersone
Phone: +371 268 757 82
Inese.andersone@gatewaybaltic.com
www.gatewaybaltic.com