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M3 Conference – November 21, 2014 
Everyone Has a Fitbit… 
Now What? 
Jacob Glenn
About Me 
“Without letters after your name you might want to 
justify your presence with an introduction”
Jacob Glenn 
• SpiroSano-Co-Founder and COO 
• M Genio–Managing Director 
• Trust for Public Land –Board Member 
• Case Western Reserve University –MEM Advisory Board
So Let’s Talk Wearables
A Definition 
Wearable computing facilitates a new form of human-- 
computer interaction comprising a small body-- worn 
computer (e.g. user--programmable device) that is always on 
and always ready and accessible. In this regard, the new 
computational framework differs from that 
of hand held devices, laptop computers and personal digital 
assistants (PDAs). The ``always ready'' capability leads to a 
new form of synergy between human and computer, 
characterized by long-term adaptation through constancy of 
user--interface.
Inspired By 
Science Fiction
Delivered 
by Science
We Think of These
But Don’t Forget These
Sometimes They Get It Right
Sometimes they don’t
And Still Waiting For…
10 Billion 
Estimated World Market in 2014 from 105M Units 
Source: IHS
Wearables are Here!
PwC, October 2014
Beecham Research, June 2013
Even Your Baby!
So, If Wearables are Pervasive…
Now What?
It sits on the shelf?
What happened? 
• Design 
• Accuracy 
• Missed expectations 
But, more importantly: 
So what if I took 10,000 steps 
today? Especially, if I did it 
yesterday, and the day before that…
There is Lots of Opportunity
Let’s Do More 
Go beyond the data! We must move towards more useful, 
actionable, and beneficial uses of the technology
Wearables Can Fix Healthcare 
But Your Doctor Doesn’t Want your Fitbit 
Data
From Regular Doctor Visits to Real-Time Condition 
Management
How It Works
We don’t Make a Device 
We make existing devices work for patients, doctors, and the 
healthcare system by making the data they collect meaningful, 
contextual, and relevant.
Lots of Models Available 
The barriers to entry for leveraging new devices are incredibly 
low today because of open and easily accessible technologies.
Leverage a Device Platform
Build Your Own - Because it’s Personal
When All Else Fails –Hack Something
Really Cool Stuff is 
Coming!
A new kind of 
wearable….
Smart Diapers!
Implantables?
Injectables?
Endless Possibilities 
+
Personally, I’m still 
holding out for…
OK Google… 
Helicopter Hat
Everyone has a fitbit... Now What?   M3 Conference 2014

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Everyone has a fitbit... Now What? M3 Conference 2014

Editor's Notes

  1. Start reading… bla bla bla – wearables are now pervasive enough that people know hwat they are. It’s fitbit, it’s jawbone, its fuelband… it’s also smartwatches, and smart clothing, and smart… you name it
  2. When I was growing up Slight tangent… but Marty mcfly’s self lacing shoes on kickstarter
  3. Polarizing device based on its role out and cultural perception… but think about the science and engineering that delivered it. For people who like gadgets – it’s a really cool time.
  4. There are a lot of flavors That do broad or specialized things… General activity tracking Two specific exercise … weight training device that tracks reps Watches that measure activity and provide communication Two consumer grade medical devices that monitor critical vitals at an affordable cost
  5. The majority of us have smart phones – they are always on and almost always in our pockets And most of them have the ability through sensors and apps to track things like activity or sleep. Dedicated sleep tracking device or your phone under your pillow…. The results aren’t that different…
  6. Design Functionality Etc… great example of a wearable that accomplishes a lot of the keys for a good device… battery life was a miss
  7. OK Google - Hellocopter
  8. That’s a big number for such a nascent industry… the iphone was introduced in 2007…. 7 years ago! And we are now at 10B for an industry that arguably didn’t exist 5 years ago
  9. Market numbers vary but they all agree on the growth pattern…
  10. Wearables are being developed for everything!
  11. Design – don’t fit right, they look goofy, “doesn’t match my outfit” Accuracy – clinic conference Missed expectations… hype vs. reality
  12. There are quite a few studies that show – seeing data about your health can impact behavior. But, if its not contextual or actionable – it may get lost. People are 40% more likely to quit smoking if they see the actual decline of their lung capacity and other health measures “regularly” --- 1/week. But just seeing steps?
  13. Tell you about my company and what we are doing with wearables and “portable” devices.
  14. How are these conditions treated today? Every 3 months patient goes to the doctor and blows in a device and runs some test. Then the doctor spends a bunch of time asking questions and trying to get an accurate snapshot of what’s happened so they can adjust the treatment. But why? There are devices on the market – at a relatively low cost that would allow for better collection of more valuable data daily or continuously! Every 3 months versus real-time all the time? Barriers?
  15. Implantables?
  16. Injectables?