Giving Life to your IDEAS
to Survive in Evolving Era
masukon | Soh Masuko
Rakuten Institute of Technology

1
Base Technology are Changing with Each Era

Past

PC

Present

Smart Devices

Future

Things

2
Base Technology are Changing with Each Era

Past

Present

Future

Refine your IDEAS constantly
to fit each era
PC

Smart ...
is proposing new Concept

4
Case Study: HITOKE Project

5
Base Technology are Changing with Each Era

Past

PC

Present

Smart Devices

Future

Things

6
2009

HITOKE Project was Born

HITOKE visualizes online purchase history
using human-shaped-icon

ICHIBA DU
ICHIBA CWD

RI...
Evaluation of HITOKE

HITOKE is used in several services

CTR
+2pt
w/ HITOKE

8
Base Technology are Changing with Each Era

Past

PC

Present

Smart Devices

Future

Things

9
2011

Extend into Physical World

Overlay online purchase history
and social information on physical products

AR: Augment...
Base Technology are Changing with Each Era

Past

PC

Present

Smart Devices

Future

Things

11
2013

Introduced to Food Exhibition

Mixed reality concept with wall-size public display

Only 2 week
implementation
ICHIB...
Demonstration movie

Please watch the video !

13
14
Media Exposure
Appeared in the live TV show
for 4 minutes!

0.8 M flyers
w/ HITOKE adv.

Great!

7.71 M JPY(4m17s)

Collab...
Contact Us

dev-rit-coordinator@mail.rakuten.com

16
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[RakutenTechConf2013] [LT] Giving Life to your IDEAS to Survive in Evolving Era

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Rakuten Technology Conference 2013
"Giving Life to your IDEAS to Survive in Evolving Era"
Soh Masuko

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[RakutenTechConf2013] [LT] Giving Life to your IDEAS to Survive in Evolving Era

  1. 1. Giving Life to your IDEAS to Survive in Evolving Era masukon | Soh Masuko Rakuten Institute of Technology 1
  2. 2. Base Technology are Changing with Each Era Past PC Present Smart Devices Future Things 2
  3. 3. Base Technology are Changing with Each Era Past Present Future Refine your IDEAS constantly to fit each era PC Smart Devices Things 3
  4. 4. is proposing new Concept 4
  5. 5. Case Study: HITOKE Project 5
  6. 6. Base Technology are Changing with Each Era Past PC Present Smart Devices Future Things 6
  7. 7. 2009 HITOKE Project was Born HITOKE visualizes online purchase history using human-shaped-icon ICHIBA DU ICHIBA CWD RIT 7
  8. 8. Evaluation of HITOKE HITOKE is used in several services CTR +2pt w/ HITOKE 8
  9. 9. Base Technology are Changing with Each Era Past PC Present Smart Devices Future Things 9
  10. 10. 2011 Extend into Physical World Overlay online purchase history and social information on physical products AR: Augmented Reality Technology 10
  11. 11. Base Technology are Changing with Each Era Past PC Present Smart Devices Future Things 11
  12. 12. 2013 Introduced to Food Exhibition Mixed reality concept with wall-size public display Only 2 week implementation ICHIBA PR ICHIBA CWD RIT 12
  13. 13. Demonstration movie Please watch the video ! 13
  14. 14. 14
  15. 15. Media Exposure Appeared in the live TV show for 4 minutes! 0.8 M flyers w/ HITOKE adv. Great! 7.71 M JPY(4m17s) Collaborate w/ local idol (Omotenashi Busho Tai) 15
  16. 16. Contact Us dev-rit-coordinator@mail.rakuten.com 16

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