Kaj Embrén is Vice President of Respect and Coaching Executives. His presentation discusses the climate for investment in cleantech enterprises, how the Swedish government promotes foreign investment in its own environmental technology and the acceleration and growth of new cleantech enterprises in Sweden.

1.  Partner - the concept of the Natural Step
Foundation 1990
 Co-founder and owner of Respect together
with the founder of The Body Shop (Gordon
and Anita Roddick 2000)
 Vice President of Respect and Coaching
Executives in the fields of Sustainable
Development
 Business Intelligence through blogs and
other social media tools –
www.kajembren.com, twitter - @KajEmbren
LinkedIn

2. Sweden of today
 Almedalen political week- 1700 events in one week - 30 % focus
on Sustainable Development
 Government and opposition proposal – focus on Innovation
 Promotion of foreign investment in Swedish Environment
Technology
 Green Procurement policies and actions
 Local governments
 10 reasons for Sweden

3. >
New enterprises 2010: 66 681
-Increase 12 % from 2009
Geografic ”hot” growth
-Västerbotten
-Stockholm
-Västra Götaland
-Skåne
Fact and figures Green Tech
- Turnover 16 mdr USD
- Export 5 mdr USD
- Employee 40.000
- Green Tech companies 5.000
Sweden Fact & Figures
”Hot” areas
- Forest (North/West)
- Energy - Bioenergy
- Water/Waste
- Transport
- District heating and cooling
- Sustainable Cities

4. Network for investors in Sweden
The Swedish American Green Alliance (SAGA)
Cleantech Scandinavia
Connect (North of Sweden and Norway)
Innovation offices – 11 Universities R&D
Almega - Almega – employer and trade
organization for the Swedish service sector
Swedish Energy Agency
Business Regions and Sustainable Business Hub

5. 2 examples of Investment –
Forest - Bioenergy - Textile
 Domsjö Fabriker
 Värmlandsmetanol AB