20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
WP Meetup PDX Slides on Site Strategy
1. WTF Do I Put On
My Site?
Info Architecting
& Site Strategy
•Yes, slides will be online. In
10 minutes. I promise. Yes, I’m
serious. And mostly honest.
Really. Slideshare.net/hzp
•I really do try not to curse
13. What do you do?
To (target market, location), (name of
org) provides (services) by (unique
methods) for (results).
14. What do you do?
“ACAP trains organizations, teaches students and treats individuals
seeking emotional health in Northern New Jersey through non
traditional methods resulting in practical tools and opportunities.
28. Step 6
Simplify the wireframe.
• What’s important
• What’s expected
29. Homepage
Marketing message, callouts
Return clients, govt agencies, fellow superheros,
career day organizers, friends & family, competitors
Who Needs Superheroes? Why Superman Services Contact
For citizens Help Services Contact Form
For Gov’t Agencies Corporate Accounts Appt Sched.
For Schools Superman Foundation Press
Blog
Union Screw You Page
30. Determine
• What’s copy
• What’s graphic
• What functions can I use a plugin for?
• What should I relegate to sidebar (primary
vs secondary)
32. What *is* There
• Fewer pages
• Less copy
• Multiple Entry Points
• Icons, Graphics, visualizations
• Clear Branding
• Calls to Action
• (what does the user do next?)
33. Use Your Tools
• Sidebars
• Footers
• Title/Descriptions
• Author Display
• Dynamic Content Gallery
• Gravity Forms
• Quotations Plugin
34. Step 7
NOW, enter the design process
Marry design to mission statement
35.
36. Consider
• What is the brand imparting?
(not what you like, even if you are
the brand)
• Restaurants
• Preschools
• Clothing
37.
38.
39.
40.
41. Testing is Never Done
testtesttesttesttesttesttesttesttesttesttesttestt
esttesttesttesttesttesttesttesttest
testtesttesttesttesttesttest
& Don’t ask dumbass questions
42. Examples of Dumbass Questions
• What do you think of this?
• Do you like this?
• Does this feel ______ to you?
• Does this seem professional?
43. Un – Dumbass, Qualitative,
Objective Questions
• What does this person do?
• What are some words that come to mind
when you see this?
• What should you do first?
• What is the first thing you notice?
47. Using ACF and Custom Fields to
unsuck WordPress workflows in
practice
48.
49.
50.
51.
52. Using WP Help to unsuck
WordPress workflows in practice
53.
54. Using Roles & Role Manager
Plugins to unsuck WordPress
workflows in practice
55.
56. Using Honesty and
Process Exploration
to unsuck WordPress workflows in
practice
57. On behalf of myself and
#clementinethedoberman, we thank you
and remind you to be a good canine
citizen
@amandablum amanda@howlingzoe.com slideshare.net/hzp