Delight over Pain in Storytelling and Marketing

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16 likes•1,893 views

Value creation for customers by maximizing delight and reducing pain is questioned. The presentation suggests maximizing pain instead and then maximizing delight. In emulation of moon illusion, it is suggested that values illusion may be constructed. This is doing value creation in a reverse order as pain is maximized first so that delight may look eve worthy of more.

Photo by winterofdiscontent

Photo by Concrete Girl &e

Photo by EricGjerde

Photo by tanakawho

Photo by looby.lu

Photo by olemartin

Photo by Auntie P

Photo by Michelle Brea

Photo by lovingshiva

Photo by Piotr Zurek

Photo by Local Studies NSW

Photo by fdecomite

Photo by Mara ~earth light~

Photo by Juber Al-haddad ™

Photo by Universal Pops (David)--Badly Needs Bandwidth

Photo by seyed mostafa zamani

Photo by epSos.de

Photo by normalityrelief

Photo by bark

Photo by Auntie P

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Delight over Pain in Storytelling and Marketing

1. Photo by winterofdiscontent

2.

3. Photo by Concrete Girl &e

4. Photo by EricGjerde

5. Photo by tanakawho

6. Photo by looby.lu

7. Photo by olemartin

8. Photo by Auntie P

9. Photo by Michelle Brea

10. Photo by lovingshiva

11. Photo by Piotr Zurek

12.

13.

14.

15.

16. Photo by Local Studies NSW

17. Photo by fdecomite

18.

19. Photo by Mara ~earth light~

20. Photo by Juber Al-haddad ™

21. Photo by Universal Pops (David)--Badly Needs Bandwidth

22. Photo by seyed mostafa zamani

23. Photo by epSos.de

24. Photo by normalityrelief

25. Photo by bark

26. Photo by Auntie P

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