1. Exec’ Card
Deliverable 1 by Group 185

2. Vision Statement
Our vision is…
“to be the only card in peoples wallets.”

3. Problem Definition
People in todays world have too many cards in their wallets.
Symptoms
Causes
Thick
Wallets Carrying
more than
one wallet
Inconvenient
time finding
cards
Need
different ID
cards
Various
memberships
More than
one loyalty
card
More than
one bank
card
Losing Cards

4. Width
By using todays technology we are addressing the problem which affects countless
individuals over a wide range of age groups as almost all age groups have the issue of
having multiple cards. The average person carries around 17 different cards in their
wallet and purses, including:
• Store cards
• ID cards
• Loyalty cards
• Credit cards
• Debit cards
• Donor and medical cards
• Membership cards
A recent study performed by FridayFriday.com discovered that men carry an average of
16 cards in their wallets and women carry approximately 18 cards in their purse.

5. Width
From a survey that we had conducted ourselves, we found that
on average teenagers carried about 10 cards in their wallet.
Another surprising discovery that we found out was that there
are people that are required to carry two wallets just to be able
to hold all their cards with them.

6. Depth
Although the consequences of our problem is not severe, it
brings inconvenience and frustration into many of our lives.
Our solution removes these issues to make your day just that
much better.

7. Solution Definition
Our solution is to have a unified card which combines all the
cards, into the “Exec’ Card”. So that you only need to carry this
one card in your wallet.

8. The Impact Of Our System
The aim of our solution to this problem is the improve customer
satisfaction by removing the little problems that people experience
daily in their fast paced and busy lifestyles.
While we conducted our survey, we also asked the question “Would
you take up the chance to link all your cards onto the one card?”
72% of the people we surveyed said that they would be interested.
Our system isn’t like anything out there in the market today at the
moment. It is a new system designed networking systems learnt
from CCNA.

9. Solution system

10. References
• Research:
• http://boards.hellobee.com
• http://creditcards.com
• http://newslite.tv
• Our survey conducted at University of Auckland.
• http://FridayFriday.com
• CCNA (version 4.0)
• Images:
• http://boston.cbslocal.com/2013/09/05/how-many-credit-cards-are-in-your-
wallet/ (Photo by Getty images)