1. The “Big Data” Crisis:
Consumers Are Losing
Confidence in the E-Economy
Marc Rotenberg, EPIC President
CSISAC Representative
OECD Global Forum
Tokyo, Japan
3 October 2014
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2. COMPUTER CHESS
• Pieces: 32
“Big Data” is Fascinating
• Possible chess games: 1043
• Observable atoms in universe:
1081
• Possible Go games: 10170
• Strategies: “Brute force,”
heuristics, evaluation algorithms,
and exhaustive search
• Outcomes: (1) computer beats
world champion (Kasparov - Deep
Blue 1996); (2) Outcomes with 7
pieces or less on board are now
“solved”; (3) computers annotate
chess games
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3. But Consumers Are Not “Big Data Scientists”
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4. Consumers Experience Data Breaches
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5. Consumers Experience Credit Card Theft
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6. Consumers Experience Password Theft
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7. And the Problems are Getting Worse
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8. ID Theft is #1 Concern in United States
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9. New Issues Ahead: “Predictive Policing”
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10. Problems for Consumers
• Payment schemes are vulnerable
• Laws are out of date
• Too much personal data is collected
• Security is weak
• Business practices are opaque
• Big data will make these problems worse
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11. Big Data Solutions
• Improve payment systems
• Update privacy laws
• Implement and enforce OECD Privacy Guidelines
• Develop “Privacy Enhancing Techniques”
• Minimize collection of Personally Identifiable
Information
• Make decision making more transparent
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12. Role for OECD
• Help member countries and consumer understand
scope of problem
• Look at problem from consumer perspective: identity
theft, financial fraud, security breach
• “New statistical tools are needed to measure the
digital economy . . . While existing statistics
measure the diffusion of ICTs, they are less able to
keep up with new and rapidly evolving technologies
and usage by individuals and firms. . .
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13. CSISAC Endorses Action #3
#3: Develop metrics to monitor issues of
security, privacy and consumer protection
Source: OECD, Measuring the Digital Economy: A
New Perspective (2014)
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14. Closing Points
• Big data analytics provide powerful tools - gathering,
learning, analyzing, evaluating, acting
• As applied to games, there are no social concerns
• As applied to people, the problems are without end
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