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Social media for writers

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Are you an author wanting to make your work better known? This presentation uses the authors Neil Gaiman, Laurie Notaro, and Christopher Moore as examples of how authors use social media such as …

Are you an author wanting to make your work better known? This presentation uses the authors Neil Gaiman, Laurie Notaro, and Christopher Moore as examples of how authors use social media such as Facebook, Twitter, and blogging effectively to reach out to fans and promote their works.

Last given at the Eastern Oregon Word Roundup in Pendleton, Oregon, on October 27, 2012.


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  • 1. TL;DR How authors can use social media effectively Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 AttributionOctober 27, 2012 United States license. http://www.creativecommons.org
  • 2. Yo u Tu be e aru sq Tw ur itt estfo er ter Pin r Fl ick re ss dP or W oogle+ Facebook G Mail ch imp Arrrggghhh!!!
  • 3. Whos on these sites? Internet users* who use social networking sites Ages 18-29 87% Ages 30-49 68% Ages 50-64 49% Ages 65+ 29% *78% of the population as of the time of the surveys. Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
  • 4. Social media is ... a conversation.
  • 5. Social media is ... another form of marketing.
  • 6. Social media is ... outreach.
  • 7. Social media is ... A way to let your fans speak for you.
  • 8. Social media is NOT ... difficult.
  • 9. Social media is NOT ... time-consuming.
  • 10. Social media is NOT ... useless.
  • 11. The most difficult adjustment for an organization is learning to let go.You cannot place controls on social media. It will take off on its own, whether you want it to or not.
  • 12. A few case studies
  • 13. Laurie Notaro - Facebook
  • 14. What you see
  • 15. Ubiquity When your friends “like” something, you hear about it.
  • 16. Facebook is good for ... Getting information out to lots of people Interacting with fans Sharing different types of content
  • 17. Neil Gaiman - Blogging
  • 18. Blogging is good for ... Sharing longer-form content Having more expansive conversations Testing new ideas
  • 19. Christopher Moore - Twitter
  • 20. What you see
  • 21. Twitter is good for ... Quick bursts of thought or information Sharing links to interesting content Engaging in quick discussions
  • 22. Things they share
  • 23. Books and writing
  • 24. Books and writing
  • 25. Extra content
  • 26. Extra content
  • 27. Stuff theyre doing
  • 28. Stuff theyre doing
  • 29. Stuff theyre doing
  • 30. Projects
  • 31. Projects
  • 32. Things about their lives
  • 33. Things about their lives
  • 34. Randomness (i.e. personality)
  • 35. Randomness (i.e. personality)
  • 36. Randomness (i.e. personality)
  • 37. Opinions
  • 38. Opinions
  • 39. Conversations
  • 40. Conversations
  • 41. Some other social media sites Social networking (Google+)
  • 42. Some other social media sites Pinboards (Pinterest)
  • 43. Whirlwind tour of sharing Documents (Scribd)
  • 44. And its all mobile, too
  • 45. Sharing is fiendishly easy
  • 46. Remember Be yourself on social media, just as you would in person.Your fans want to see a real person, with interests, opinions, and a life.
  • 47. New writing for new media
  • 48. New writing for new media
  • 49. Yo u Tu be e aru sq Tw ur itt estfo er ter Pin r Fl ick re ss dP or W oogle+ Facebook G Mail ch imp I can do that!
  • 50. Questions? View this presentation online: http://www.slideshare.net/hrcldThis presentation was made using open source software: Linux Mint LibreOffice Chromium GIMP CyanogenMod ShutterOperating system Impress Web browser Image editor Mobile phone Screenshot utility Presentation program operating system

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