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TL;DR               How authors can use social media effectively  Presented by:          Buzzy Nielsen              Librar...
Yo                                  u   Tu                                        be       e     aru    sq                ...
Whos on these sites?              Internet users* who use               social networking sites Ages 18-29                ...
Social media is ...              a conversation.
Social media is ...         another form of marketing.
Social media is ...                 outreach.
Social media is ...    A way to let your fans speak for you.
Social media is NOT ...                difficult.
Social media is NOT ...            time-consuming.
Social media is NOT ...                useless.
The most difficult adjustment for an organization is learning to let go.You cannot place controls on social media. It will...
A few case studies
Laurie Notaro - Facebook
What you see
Ubiquity         When your friends “like”       something, you hear about it.
Facebook is good for ... Getting information out to lots of people Interacting with fans Sharing different types of content
Neil Gaiman - Blogging
Blogging is good for ... Sharing longer-form content Having more expansive conversations Testing new ideas
Christopher Moore - Twitter
What you see
Twitter is good for ... Quick bursts of thought or information Sharing links to interesting content Engaging in quick disc...
Things they share
Books and writing
Books and writing
Extra content
Extra content
Stuff theyre doing
Stuff theyre doing
Stuff theyre doing
Projects
Projects
Things about their lives
Things about their lives
Randomness (i.e. personality)
Randomness (i.e. personality)
Randomness (i.e. personality)
Opinions
Opinions
Conversations
Conversations
Some other social media sites          Social networking (Google+)
Some other social media sites            Pinboards (Pinterest)
Whirlwind tour of sharing            Documents (Scribd)
And its all mobile, too
Sharing is fiendishly easy
Remember   Be yourself on social media, just as     you would in person.Your fans    want to see a real person, with      ...
New writing for new media
New writing for new media
Yo                                  u   Tu                                        be       e     aru    sq                ...
Questions?            View this presentation online:            http://www.slideshare.net/hrcldThis presentation was made ...
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Social media for writers

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Are you an author wanting to make your work better known? This presentation uses the authors Neil Gaiman, Laurie Notaro, and Christopher Moore as examples of how authors use social media such as Facebook, Twitter, and blogging effectively to reach out to fans and promote their works.

Last given at the Eastern Oregon Word Roundup in Pendleton, Oregon, on October 27, 2012.

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Transcript of "Social media for writers"

  1. 1. TL;DR How authors can use social media effectively Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 AttributionOctober 27, 2012 United States license. http://www.creativecommons.org
  2. 2. Yo u Tu be e aru sq Tw ur itt estfo er ter Pin r Fl ick re ss dP or W oogle+ Facebook G Mail ch imp Arrrggghhh!!!
  3. 3. Whos on these sites? Internet users* who use social networking sites Ages 18-29 87% Ages 30-49 68% Ages 50-64 49% Ages 65+ 29% *78% of the population as of the time of the surveys. Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
  4. 4. Social media is ... a conversation.
  5. 5. Social media is ... another form of marketing.
  6. 6. Social media is ... outreach.
  7. 7. Social media is ... A way to let your fans speak for you.
  8. 8. Social media is NOT ... difficult.
  9. 9. Social media is NOT ... time-consuming.
  10. 10. Social media is NOT ... useless.
  11. 11. The most difficult adjustment for an organization is learning to let go.You cannot place controls on social media. It will take off on its own, whether you want it to or not.
  12. 12. A few case studies
  13. 13. Laurie Notaro - Facebook
  14. 14. What you see
  15. 15. Ubiquity When your friends “like” something, you hear about it.
  16. 16. Facebook is good for ... Getting information out to lots of people Interacting with fans Sharing different types of content
  17. 17. Neil Gaiman - Blogging
  18. 18. Blogging is good for ... Sharing longer-form content Having more expansive conversations Testing new ideas
  19. 19. Christopher Moore - Twitter
  20. 20. What you see
  21. 21. Twitter is good for ... Quick bursts of thought or information Sharing links to interesting content Engaging in quick discussions
  22. 22. Things they share
  23. 23. Books and writing
  24. 24. Books and writing
  25. 25. Extra content
  26. 26. Extra content
  27. 27. Stuff theyre doing
  28. 28. Stuff theyre doing
  29. 29. Stuff theyre doing
  30. 30. Projects
  31. 31. Projects
  32. 32. Things about their lives
  33. 33. Things about their lives
  34. 34. Randomness (i.e. personality)
  35. 35. Randomness (i.e. personality)
  36. 36. Randomness (i.e. personality)
  37. 37. Opinions
  38. 38. Opinions
  39. 39. Conversations
  40. 40. Conversations
  41. 41. Some other social media sites Social networking (Google+)
  42. 42. Some other social media sites Pinboards (Pinterest)
  43. 43. Whirlwind tour of sharing Documents (Scribd)
  44. 44. And its all mobile, too
  45. 45. Sharing is fiendishly easy
  46. 46. Remember Be yourself on social media, just as you would in person.Your fans want to see a real person, with interests, opinions, and a life.
  47. 47. New writing for new media
  48. 48. New writing for new media
  49. 49. Yo u Tu be e aru sq Tw ur itt estfo er ter Pin r Fl ick re ss dP or W oogle+ Facebook G Mail ch imp I can do that!
  50. 50. Questions? View this presentation online: http://www.slideshare.net/hrcldThis presentation was made using open source software: Linux Mint LibreOffice Chromium GIMP CyanogenMod ShutterOperating system Impress Web browser Image editor Mobile phone Screenshot utility Presentation program operating system
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