All culture is social: Social media for cultural organizations

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Is your cultural organization (library, museum, etc.) thinking about having a social media presence? Or do you already have an account and want tips? This presentation goes over how cultural organizations in Eastern Oregon are using social media sites such as Facebook and Twitter and gives some tips and best practices.

Last presented at the Eastern Oregon Word Roundup at the Wildhorse Casino in Pendleton, Oregon, October 26, 2012.

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All culture is social: Social media for cultural organizations

  1. 1. All culture is social Social media for cultural organizations Presented by: Buzzy Nielsen Library Director This presentation is licensed under a Creative Commons 3.0 AttributionOctober 26, 2012 United States license. http://www.creativecommons.org
  2. 2. Yo u Tu be e aru sq Tw ur itt estfo er ter Pin r Fl ick re ss dP or W g ac hin Facebook G eoc Mail ch imp Arrrggghhh!!!
  3. 3. Whos on these sites? Internet users* who use social networking sites Ages 18-29 87% Ages 30-49 68% Ages 50-64 49% Ages 65+ 29% *78% of the population as of the time of the surveys. Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
  4. 4. Social media is ... a conversation.
  5. 5. Social media is ... another form of customer service.
  6. 6. Social media is ... outreach.
  7. 7. Social media is ... A way to let customers and donors speak for you.
  8. 8. Social media is NOT ... difficult.
  9. 9. Social media is NOT ... time-consuming.
  10. 10. Social media is NOT ... useless.
  11. 11. The most difficult adjustment for an organization is learning to let go.You cannot place controls on social media. It will take off on its own, whether you want it to or not.
  12. 12. What organizations are doing
  13. 13. Organization pages
  14. 14. Organization pages
  15. 15. Organization pages
  16. 16. Organization pages
  17. 17. Ubiquity When your friends “like” something, you hear about it.
  18. 18. Friend feed
  19. 19. Communicating what you do
  20. 20. Cross-promote your content
  21. 21. Cross-promoting your content
  22. 22. Cross-promoting your content
  23. 23. Conversing with customers
  24. 24. Conversing with customers
  25. 25. Compliments, questions, & criticisms
  26. 26. Compliments, questions, & criticisms
  27. 27. The good
  28. 28. The bad
  29. 29. The ... odd?
  30. 30. The Yelpie!
  31. 31. Encourage sharing your content
  32. 32. Whirlwind tour of sharing Blogging (WordPress)
  33. 33. Whirlwind tour of sharing Videos (YouTube)
  34. 34. Whirlwind tour of sharing Photos (Flickr)
  35. 35. Whirlwind tour of sharing Pinboards (Pinterest)
  36. 36. Whirlwind tour of sharing Presentations and documents (Slideshare)
  37. 37. Whirlwind tour of sharing e-newsletters (Mailchimp)
  38. 38. And its all mobile, too
  39. 39. Sharing is fiendishly easy
  40. 40. A new element: location awareness
  41. 41. Social meets physical networking
  42. 42. Social meets physical networking
  43. 43. Social meets physical networking
  44. 44. Remember Not all of these may be right for your organization, but depending on your community and services, they may be an excellent way to reach out
  45. 45. Yo u Tu be e aru sq Tw ur itt estfo er ter Pin r Fl ick re ss dP or W g ac hin Facebook G eoc Mail ch imp I can do that!
  46. 46. Questions? View this presentation online: http://www.slideshare.net/hrcldThis presentation was made using open source software: Linux Mint LibreOffice Chromium GIMP CyanogenMod ShutterOperating system Impress Web browser Image editor Mobile phone Screenshot utility Presentation program operating system

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