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Twittorial
for everyone with half a brain
Twitter is just like a notebook.
           (32 characters)
Use it as a newsfeed.
      (21 characters)
To interact with like-minded
          people.
          (36 characters)
To complain about how miserable
          your life is.
           (45 characters)
Or spy on your ex-girlfriend.
          (29 characters)
What’s the difference between
  Twitter and Facebook?

   That’s 51 characters, by the way.
The bar vs the dinner table.
          (28 characters)
How to use Twitter
 the rockstar way.
      (36 characters)
1. How to tweet
          (12 characters)


    2. Go where follow
          (15 characters)


      3. How to track
          (12 characters)


4. Listening to conversations
          (26 characters)
How to tweet
1.  TweetDeck
  The mother of all desktop widgets that allows you to sort tweets into direct
  messages, topics, and keywords. Integrates with Facebook too.

  (138 characters)


2.  HootSuite
  Perfect when you have multiple Twitter profiles and multiple users. Allows
  you to schedule tweets too.


  (102 characters)
Go where follow
1.  WeFollow.com
   User-powered Twitter directory.


2.  Tweetizen / TweetWorks
   Create and follow groups based on trends/ interest/ etc.



3.  Twellow                                                   By the way, all of
                                                               the sentences
   Search all people in Twitterland.                          above have less
                                                                  than 140
                                                                 characters.
4.  MrTweet
   Your own personal assistant
How to track
1.  Twitalyzer
   Evaluate the activity of any Twitter user
   and report on relative influence, signal-to-
   noise ratio, generosity, velocity, etc


2.  Twitter Grader
   To track any Twitter user’s power, reach
   and authority


3.  Qwitter
   To feel miserable about yourself
The power of the hashtag.
        (25 characters)
Listening to conversations
1.  Search.Twitter.com

2.  Hashtags.org

3.  Monitter.com

4.  Twitterfall
Complement journalism
    with Twitter.
       (35 characters)
Muck Rack. Real time Twitter
  activities by journalists.
          (55 characters)
MediaOntwitter. Database of
 media contacts on Twitter.
         (54 characters)
What can you use Twitter for?
1.  Publish information as you get it
    (33 characters)

2.  Ask 1,000 people a question at the same time
    (44 characters)

3.  Track IMMEDIATE conversations and trends
    (40 characters)

4.  Socialise without the hangover
    (30 characters)

5.  Be your own media
    (17 characters)
Thank you.
Patricia Law
Ogilvy 360º Digital Influence

Twitter: @patlaw
Email: patricia.law@ogilvy.com
Blog: www.the-open-room.com
DID: 6213 7848

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Twittorial

  • 2. Twitter is just like a notebook. (32 characters)
  • 3. Use it as a newsfeed. (21 characters)
  • 4. To interact with like-minded people. (36 characters)
  • 5. To complain about how miserable your life is. (45 characters)
  • 6. Or spy on your ex-girlfriend. (29 characters)
  • 7. What’s the difference between Twitter and Facebook? That’s 51 characters, by the way.
  • 8. The bar vs the dinner table. (28 characters)
  • 9. How to use Twitter the rockstar way. (36 characters)
  • 10. 1. How to tweet (12 characters) 2. Go where follow (15 characters) 3. How to track (12 characters) 4. Listening to conversations (26 characters)
  • 11. How to tweet 1.  TweetDeck The mother of all desktop widgets that allows you to sort tweets into direct messages, topics, and keywords. Integrates with Facebook too. (138 characters) 2.  HootSuite Perfect when you have multiple Twitter profiles and multiple users. Allows you to schedule tweets too. (102 characters)
  • 12. Go where follow 1.  WeFollow.com User-powered Twitter directory. 2.  Tweetizen / TweetWorks Create and follow groups based on trends/ interest/ etc. 3.  Twellow By the way, all of the sentences Search all people in Twitterland. above have less than 140 characters. 4.  MrTweet Your own personal assistant
  • 13. How to track 1.  Twitalyzer Evaluate the activity of any Twitter user and report on relative influence, signal-to- noise ratio, generosity, velocity, etc 2.  Twitter Grader To track any Twitter user’s power, reach and authority 3.  Qwitter To feel miserable about yourself
  • 14. The power of the hashtag. (25 characters)
  • 15. Listening to conversations 1.  Search.Twitter.com 2.  Hashtags.org 3.  Monitter.com 4.  Twitterfall
  • 16. Complement journalism with Twitter. (35 characters)
  • 17. Muck Rack. Real time Twitter activities by journalists. (55 characters)
  • 18. MediaOntwitter. Database of media contacts on Twitter. (54 characters)
  • 19. What can you use Twitter for? 1.  Publish information as you get it (33 characters) 2.  Ask 1,000 people a question at the same time (44 characters) 3.  Track IMMEDIATE conversations and trends (40 characters) 4.  Socialise without the hangover (30 characters) 5.  Be your own media (17 characters)
  • 20. Thank you. Patricia Law Ogilvy 360º Digital Influence Twitter: @patlaw Email: patricia.law@ogilvy.com Blog: www.the-open-room.com DID: 6213 7848