Yoplait Goes All Natural With Go-Gurt Comeback by Howard Davidson, Arlington, MA

1. Yoplait Goes All Natural With
Go-Gurt Comeback
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Yoplait Goes All Natural With
Go-Gurt Comeback
Ever since Greek-style yogurt skyrocketed to
popularity among U.S. consumers a few years
ago, Yoplait has been struggling to maintain its
niche in the market. Now, in an effort to circle
the wagons, Yoplait is doubling down on a
demographic it still has a firm handle on: the
kids. Yoplait has just launched a rebranded
version of its iconic Go-Gurt brand, which now
comes with more flashy packaging and
improved nutritional content.
Slide By :- Howard Davidson Arlington MA

3. In a bid to win over health-conscious parents, Go-Gurt boxes now
proudly declare that they use no high fructose corn syrup, no artificial
flavors, and provide a solid source of calcium and vitamin D. For the last
few years, General Mills’ Yoplait has been duking it out with rival
Dannon for dominance of the kids yogurt market, and results have
been mixed for both parties. Dannon has launched a variety of flashy,
fun yogurt products that “kids loved but parents had mixed feelings
about,” says Michael Neuwirth, the senior director of public relations
for Dannon USA.
Slide By :- Howard Davidson Arlington MA

4. That means Yoplait is on the right track with
its healthier new formula, but it still has a lot
of catching up to do. Both US yogurt giants
were caught off guard by the rise of Chobani
Greek yogurt, which burst onto the scene a
few years ago and shows no signs of slowing
down. Dannon has been closing the gap with
Oikos, its own brand of Greek yogurt, but
Yoplait has yet to unveil its own Greek-style
offshoot, instead preferring to focus heavily on
creating a fun product that kids love. It
remains to be seen, however, if Yoplait’s new
health-oriented packaging will be enough to
steer nutrition-conscious parents away from
the Greek stuff.Slide By :- Howard Davidson Arlington MA