Howard Davidson Arlington MA - Pizza Hut Bites A Slice of Dominos

1. Pizza Hut Bites A Slice of
Dominos
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA

2. Pizza Hut Bites A Slice of
Dominos
Pizza Hut is determined to take a tasty bite out
of Domino’s Pizza’s market share.
A subsidiary of the sweet Yum! Brands, Inc.
(NYSE: YUM), Pizza Hut is known for
delivering more pizza, pasta and wings than
any other restaurant in the world. Well now,
the famous company is on a mission to
increase it’s online presence by 20%.
Slide By :- Howard Davidson Arlington
MA

3. Instead of relying on bread and butter TV ads to reach
customers, the chain will soon be delivering some mouth
watering social content. The company is looking to create a
more intimate and responsive relationship with its
customers that isn’t as possible with TV ads’ comparatively
glacial feedback pace. Betting against prolonged product
engagement via television, these online outlets are more
conducive to “more frequent, shorter bursts” whereby
consumer response is instantaneous. This dramatic shift
isn’t totally out of left field, given that more than 40% of
Pizza Hut sales are now made through online means.
Slide By :- Howard Davidson Arlington
MA

4. The decision also comes fresh off the heels of
a relatively successful string of PR stunts, all
of which managed to grab headlines and
attention. One such stunt, just in time for
Valentines Day, saw the pizza parlor open an
account on the dating website OK Cupid.
Essentially, the pizza people binge on to get
over a tough breakup could actually cause it!
But before you get on one knee and ask that
special slice to be your one and only, know
that you’re not alone. According to Pizza Hut’s
PR team, online hopefuls from Twitter spill
their cheesy guts out with proposals every
day.
Slide By :- Howard Davidson Arlington
MA

5. The company really hopes to take a
solid bite out of it’s long time rival,
Dominos.
Slide By :- Howard Davidson Arlington
MA