Your SlideShare is downloading. ×
0
Pizza Hut Bites A Slice of
Dominos
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA
Pizza Hut Bites A Slice of
Dominos
Pizza Hut is determined to take a tasty bite out
of Domino’s Pizza’s market share.
A su...
Instead of relying on bread and butter TV ads to reach
customers, the chain will soon be delivering some mouth
watering so...
The decision also comes fresh off the heels of
a relatively successful string of PR stunts, all
of which managed to grab h...
The company really hopes to take a
solid bite out of it’s long time rival,
Dominos.
Slide By :- Howard Davidson Arlington
...
Upcoming SlideShare
Loading in...5
×

Howard Davidson Arlington MA - Pizza Hut Bites A Slice of Dominos

90

Published on

Howard Davidson Arlington MA - Pizza Hut Bites A Slice of Dominos

Published in: Marketing
0 Comments
11 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
90
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
11
Embeds 0
No embeds

No notes for slide

Transcript of "Howard Davidson Arlington MA - Pizza Hut Bites A Slice of Dominos"

  1. 1. Pizza Hut Bites A Slice of Dominos by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Pizza Hut Bites A Slice of Dominos Pizza Hut is determined to take a tasty bite out of Domino’s Pizza’s market share. A subsidiary of the sweet Yum! Brands, Inc. (NYSE: YUM), Pizza Hut is known for delivering more pizza, pasta and wings than any other restaurant in the world. Well now, the famous company is on a mission to increase it’s online presence by 20%. Slide By :- Howard Davidson Arlington MA
  3. 3. Instead of relying on bread and butter TV ads to reach customers, the chain will soon be delivering some mouth watering social content. The company is looking to create a more intimate and responsive relationship with its customers that isn’t as possible with TV ads’ comparatively glacial feedback pace. Betting against prolonged product engagement via television, these online outlets are more conducive to “more frequent, shorter bursts” whereby consumer response is instantaneous. This dramatic shift isn’t totally out of left field, given that more than 40% of Pizza Hut sales are now made through online means. Slide By :- Howard Davidson Arlington MA
  4. 4. The decision also comes fresh off the heels of a relatively successful string of PR stunts, all of which managed to grab headlines and attention. One such stunt, just in time for Valentines Day, saw the pizza parlor open an account on the dating website OK Cupid. Essentially, the pizza people binge on to get over a tough breakup could actually cause it! But before you get on one knee and ask that special slice to be your one and only, know that you’re not alone. According to Pizza Hut’s PR team, online hopefuls from Twitter spill their cheesy guts out with proposals every day. Slide By :- Howard Davidson Arlington MA
  5. 5. The company really hopes to take a solid bite out of it’s long time rival, Dominos. Slide By :- Howard Davidson Arlington MA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×