Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including how Panasonic pens League of Valor superheroes. howarddavidsonarlingtonma.com

1. Panasonic Pens League of Valor
Superheroes
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Have you seen Panasonic’s League of
Valor superheroes?
Slide By :- Howard Davidson Arlington MA

3. Well, Panasonic has a new group of
superheroes who can locate your IP
address in the blink of an eye, make your
internet speed faster than a speeding
bullet (hopefully),. You may not have seen
the heroes though. This thinly veiled
advertisement is only a handful of pages
long and is a push for the ‘Panasonic
Toughpad’ but it does come in electronic
form.
Slide By :- Howard Davidson Arlington MA

4. The folks over at Panasonic have apparently
assembled the best superhero worthy crew
of artists and writers money can buy to pen
the first issue, but was “The League of Valor”
the best name they could come up with?
Anyway, the first issue follows the
transformation of nerdy, unassuming IT guy
Kevin into a bonafide member of the League
in the face of alien invasion of Earth.
Slide By :- Howard Davidson Arlington MA

5. The themes are trite, the dialogue is robotic
and recycled, but advertisements as art has
never really been a reasonable expectation.
And considering this isn’t God’s gift to the
comic book industry, I can’t really object to
the flashy eye candy knowing that I’m not in
their target demo of hipster IT connoisseurs.
Although, I think we should give the smart IT
guys of the world more credit than to assume
they’d make their gadget decision based on a
cheesy comic.
Slide By :- Howard Davidson Arlington MA

6. This kind of multimedia campaign is
trying to cast a wide net and grab those
young IT guys (Kevin) in the midst of
summer nerd conventions like Comic Con
and Wonder Con. This isn’t the first
attempt at multimedia campaigns: Pepsi
did come out with a video game but let’s
just say it didn’t reinvent the industry.
Slide By :- Howard Davidson Arlington MA

7. Will things be different for our pimply
protagonist Kevin and the prolific
electronics producer?
Nonsense or not? I must say, I have never
been nor will I ever attend ComiCon.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA