Google Secrets for Local Businesses presented by Jamiah Griggs Chakra Marketing Internet Marketing for Local BusinessesAdditional Services: Web Design & Search Engine Optimization email@example.com firstname.lastname@example.org 703-495-7750
Traditional Marketing Is Rapidly Declining Print and online ad spending on yellow pages will plummet 6.3% next year. Within the next four years, ad spending will fall 39% in print directories alone Television Advertising Bureau predicts a 7% to 11% national decline in local TV advertising in 2009 Radio Advertising expected to decline 21% in 2009 Sources: Emily Steel, Wall Street Journal – November 2008 Interpublics Magna Group – January 2009 TV Week.com
Local Search Small Business Game Changer90% of online commercial searches result in offlinebricks and mortar purchases (comScore)82% of local searchers follow up offline via an in-storevisit, phone call, or purchase (TMP / comScore)73% of online activity is related to local content(Google)
Pink Cake Box Small Business Finds Success OnlineSpecialty Cake Store Opened in 2005 – 10 employees in northern NewJerseyPink Cake Box’s blog receives upwards of 120,000 unique visitors amonth and drives a large percentage of their orders.Owner Jesse Heap says, they owe much of their success to solidonline marketing.“I don’t think we realized how critical the web wouldbecome to our business”.
Google & Local BusinessGoogle displays local businesses when a localbusiness search is made.e.g. Austin Car RepairLately, Google is beginning to display local searchresults for broad searches e.g. Car RepairThis helps level the playing field for localbusinesses.
What You Need To Do Right NowCLAIM your Google Local Business Center Listing!
Smart Category Strategy Create new categories based on your optimum keywords What are keywords? Keywords = Search Terms that people are typing into the search engines to find local businesses to buy from. What are the keywords for your business?EVERYTHING revolves around your keywords
What Else Can You Do?Submit Your Website To: Yellow Page” type directory websites Search Engine Directories - Google, Yahoo, MSN Local Directory Websites - Citysearch HyperLocal – HelloAustin.com Industry Specific
Fake Reviews Continued… Fabricated reviews typically do not have a “ring oftruth”Fake reviews are often removed by the review siteadministrators
Your WebsiteComplete Name & Address – every pageMake Sure You Have A “Contact Us” pageFind someone who can “SEO” your website Properly chosen keywords for your website will be the foundation of both your on-site optimization as well as your off-site optimization Keywords are important when entering your business information in the various directories,
No Absolute GuaranteesAn Important Factor We Have No Control Over – GoogleAlgorithmImportant to Use a Variety of Online Marketing Strategies soyou can dominate Google: Video - YouTube Social Networking - Twitter Article Marketing –EzineArticles, Go Articles Online Press Releases Many Others…
ServicesCustomized Email CampaignsSearch Engine OptimizationWeb Design and HostingOnline Marketing Programs that Gets Your PhoneRinging and the Doors Swinging!Social Media setup and ManagementGoogle Places Setup and ManagementPost Card Marketing / Direct Mail ServicesMobile Websites / Mobile Apps