Google secrets workshop

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  • 1. Google Secrets for Local Businesses presented by Jamiah Griggs Chakra Marketing Internet Marketing for Local BusinessesAdditional Services: Web Design & Search Engine Optimization 703-495-7750
  • 2. Traditional Marketing Is Rapidly Declining Print and online ad spending on yellow pages will plummet 6.3% next year. Within the next four years, ad spending will fall 39% in print directories alone Television Advertising Bureau predicts a 7% to 11% national decline in local TV advertising in 2009 Radio Advertising expected to decline 21% in 2009 Sources: Emily Steel, Wall Street Journal – November 2008 Interpublics Magna Group – January 2009 TV
  • 3. Local Search Small Business Game Changer90% of online commercial searches result in offlinebricks and mortar purchases (comScore)82% of local searchers follow up offline via an in-storevisit, phone call, or purchase (TMP / comScore)73% of online activity is related to local content(Google)
  • 4. Pink Cake Box Small Business Finds Success OnlineSpecialty Cake Store Opened in 2005 – 10 employees in northern NewJerseyPink Cake Box’s blog receives upwards of 120,000 unique visitors amonth and drives a large percentage of their orders.Owner Jesse Heap says, they owe much of their success to solidonline marketing.“I don’t think we realized how critical the web wouldbecome to our business”.
  • 5. Anatomy of a Google Search Page
  • 6. Google & Local BusinessGoogle displays local businesses when a localbusiness search is made.e.g. Austin Car RepairLately, Google is beginning to display local searchresults for broad searches e.g. Car RepairThis helps level the playing field for localbusinesses.
  • 7. What You Need To Do Right NowCLAIM your Google Local Business Center Listing!
  • 8. Smart Category Strategy Create new categories based on your optimum keywords What are keywords? Keywords = Search Terms that people are typing into the search engines to find local businesses to buy from. What are the keywords for your business?EVERYTHING revolves around your keywords
  • 9. Google Postcard - Front
  • 10. Google Postcard - Back
  • 11. What Else Can You Do?Submit Your Website To: Yellow Page” type directory websites Search Engine Directories - Google, Yahoo, MSN Local Directory Websites - Citysearch HyperLocal – Industry Specific
  • 12. Directory & Review Websites To List Your BusinessListed In Priority Order: 1. CitySearch 9. 2. Yelp 10. Zagat’s 3. InsiderPages 11. Guidespot 4. SuperPages 12. Yahoo Travel 5. TripAdvisor 13. Panorimio 6. MerchantCircle 14. Yahoo Yellow Pages 7. MSN/Live 15. YellowBook 8.
  • 13. ATTENDEE BONUSA Comprehensive List of these Directories Will BeEmailed to You Within 2 Days!Directories will be hyperlinked
  • 14. Quick Directory Check for Your Website
  • 15. Review WebsitesImportant Small Business Strategy for the 21st Century…Routinely Request Customer Reviews! Prominent Review Websites: - - CitySearch - - Best of the Web
  • 16. Do Not Create FAKE Reviews!
  • 17. Fake Reviews Continued… Fabricated reviews typically do not have a “ring oftruth”Fake reviews are often removed by the review siteadministrators
  • 18. Your WebsiteComplete Name & Address – every pageMake Sure You Have A “Contact Us” pageFind someone who can “SEO” your website Properly chosen keywords for your website will be the foundation of both your on-site optimization as well as your off-site optimization Keywords are important when entering your business information in the various directories,
  • 19. No Absolute GuaranteesAn Important Factor We Have No Control Over – GoogleAlgorithmImportant to Use a Variety of Online Marketing Strategies soyou can dominate Google: Video - YouTube Social Networking - Twitter Article Marketing –EzineArticles, Go Articles Online Press Releases Many Others…
  • 20. ServicesCustomized Email CampaignsSearch Engine OptimizationWeb Design and HostingOnline Marketing Programs that Gets Your PhoneRinging and the Doors Swinging!Social Media setup and ManagementGoogle Places Setup and ManagementPost Card Marketing / Direct Mail ServicesMobile Websites / Mobile Apps
  • 21. Questions & Answers