Semiotics

Semiotics
The study of signs and symbols and their use or interpretation.

Semiotics
the study of signs.
The word “semiotics” comes from the Greek root, seme, as in semeiotikos, an interpreter of signs.
Semiotics as a discipline is simply the analysis of signs and the study of the functioning of sign systems.
Cobley, Paul. Introducing Semiotics. London: Icon, 2004. p. 4

Signs
According to Ferdinand de Sausurre, the founder of semiotics, a sign is composed of:
The signifier – the form the sign takes
The signified – the concept the sign represents
Chandler, Daniel. Semiotics for Beginners.
http://www.aber.ac.uk/media/Documents/S4B/semiotic.html

Meaning-Making
Humans seem to be driven by a desire to make meaning; we are meaning-makers
Signs take the form of words, images, sounds, odors, flavors, acts, or objects.
These have no intrinsic meaning; they become signs when we invest them with meaning.

According to Charles Sanders Pierce . . .
“We think only in signs.”
“Nothing is a sign unless it is interpreted as a sign.”
Anything can be a sign as long as someone interprets it as “signifying” something – referring to or standing in for something other than itself.

Cecin’est pas une pipe
The famous pipe. How people reproached me for it! And yet, could you stuff my pipe? No, it's just a representation, is it not? So if I had written on my picture "This is a pipe," I'd have been lying!
~Rene Magritte

What one must paint is the image of resemblance -- if thought is to become visible to the world.~Rene Magritte

The Arbitrary Nature of Language
“Central to Saussure‘s understanding of the linguistic sign is the arbitrary nature of the bond between signifier and signified.”
A word is really just an arbitrary label that we’ve been taught to use to express a particular concept or idea.
Cobley, Paul. Introducing Semiotics. London: Icon, 2004. p. 13

Through the Looking-Glass, Chapter VI: Humpty Dumpty
~Lewis Carroll

“Don‘t stand chattering to yourself like that,” Humpty Dumpty said, looking at her for the first time, “but tell me your name and your business.”
“My name is Alice, but——”
“It‘s a stupid name enough!” Humpty Dumpty interrupted impatiently. “What does it mean?”
“Must a name mean something?” Alice asked doubtfully.
“Of course it must,” Humpty Dumpty said with a short laugh: “my name means the shape I am—and a good handsome shape it is, too. With a name like yours, you might be any shape, almost.”

“There are three hundred and sixty-four days when you might get un-birthday presents——”
“Certainly,” said Alice.
“And only one for birthday presents, you know. There‘s glory for you!”
“I don‘t know what you mean by ‘glory‘,” Alice said.
Humpty Dumpty smiled contemptuously. “Of course you don‘t—till I tell you. I meant ‘there‘s a nice knock-down argument for you!”
“But ‘glory‘ doesn‘t mean ‘a nice knock-down argument‘,” Alice objected.
“When I use a word,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean—neither more nor less.”

The Arbitrary Nature of Language
There is no inherent reason why the word “tree” should indicate to the concept of tree
The system only functions because signs signify meaning by virtue of their difference from other signs.
Jacques Derrida called this différance

Language and writing are two distinct systems of signs;the second exists for the sole purpose of representing the first.
~Ferdinand de Sausurre

Différance
Both speech and writing are systems of difference.
Différance.
Both words are pronounced the same exact way (especially in French), but the distinction between them can only been seen in writing.

According to Jacques Derrida . . .
Words and signs can never fully articulate what they mean.
They can only be defined in relation to other words, from which they differ.
Meaning is perpetually deferred through and endless chain of signifiers.

Spectrum of Meaning Experiment
Each word (sign) contains a relation between a material substance (signifier) and a mental concept (signified).
Each word also contains a relation between itself and a system of signs outside itself.
This leads us to explore the notion of connotation . . .

Spectrum of Meaning Experiment
Find all the words that are synonyms for said.
Place them on the spectrum from
Quietest  Loudest
Do the same for synonyms for walk.
Slowest  Fastest
Do the same for synonyms for happy, sad, excited, angry, and funny.
Least  Greatest

Denotation vs. Connotation
Denotation – the basic meaning of a word, independent of its emotional coloration or associations
Connotation – the emotional implications and associations that words may carry, as distinguished from their denotative meanings.
Harmon, William and Hugh Holman. A Handbook to Literature, 9th ed. Prentice Hall, 2003. p. 114, 144

Denotation vs. Connotation
Denotation = dictionary definition
Connotation = context, connections, cultural

Connotations can be . . .
(1) private and personal, the result of individual experience,
(2) group (national, linguistic, etc.), or
(3) general universal, held by all or most people.
Harmon, William and Hugh Holman. A Handbook to Literature, 9th ed. Prentice Hall, 2003. p. 114

Signs
According to Ferdinand de Sausurre, the founder of semiotics, a sign is composed of:
The signifier – the form the sign takes
The signified – the concept the sign represents

Self-Assessment Process
Rate your current understanding semiotics . . .
1 = “I think it has something to do with signs”
10 = “I fondly remember the day when I taught Monsieur Sausurre my new theory of semiotics.”
Read the feedback on your work from yesterday.
Rate your understanding of semiotics again.
Discuss the image in your small group.
Rate your understanding of semiotics again.

Describe your work of art
Using all four key terms we’ve covered:
The signifier is the form the sign takes.
The signified is the concept the sign represents.
The denotation is the surface or literal meaning.
The connotation is the implied meaning.

Sign
Signifier Signified
Denotation Connotation

DifferentTypes of Signs
Match the two parts of each sign together – pair the signifier (physical image or sound) with the phrase that describes what is signified (the concept being represented)
Sort your sign pairs into groups – see if you can figure out what they have in common with each other – if you need a hint, I will tell you how many different groups you should make

Three Types of Signs
Icon – a sign that physically resembles what it stands for – a literal sign
Index – a sign which implies some other object or event – an implied sign
Symbol – a sign with a conventional or arbitrary relation to the signified – a learned sign

Semiotics

by Honor Moorman on Jan 31, 2011

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Semiotics — Presentation Transcript