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Design Thinking Asia Society Texas Center


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Design Thinking Asia Society Texas Center

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Design Thinking Asia Society Texas Center

  1. 1. How might we design an interactive space for visitors that will foster a sense of the importance of global competence through learning about Asia?
  2. 2. What is global competence? “The capacity and disposition to understand and act on issues of global significance”
  3. 3. Trust the process.
  4. 4. Design Thinking is a Mindset. • Human-Centered • Collaborative • Optimistic • Experimental
  5. 5. Suggested Norms • Share the air • Be present • Be curious • Embrace the “Yes, and . . . ” • Help capture everything • Stay focused on the user
  6. 6. You are a designer.
  7. 7. Assume a Beginner’s Mindset • Don’t judge • Question everything • Be curious • Find patterns • Really listen
  8. 8. Our Design Challenge • The constraints • What we know • What we don’t know How might we design an interactive space for visitors that will foster a sense of the importance of global competence through learning about Asia?
  9. 9. Empathize Focus on an extreme user, not the average user.
  10. 10. Empathize Please write for 5 minutes. Who is your extreme user? •Who is this person? •What are his/her hopes? •What are his/her fears? •What challenges does he/she face? Be very, very specific!
  11. 11. Share, Reflect, Select 1. Share a description of your extreme user in first person, speaking as if YOU are the user (3 minutes). 2. Reflect on the user profiles (3 minutes): • Where there any themes or commonalities in the profiles? • What surprised you? • What insights did you gain? 3. Identify ONE user to focus on (3 minutes): • Choose the most compelling extreme user from the group. • Discuss who this user is – be specific. • What are this user’s hopes and challenges?
  12. 12. Define Identify your extreme user’s needs.
  13. 13. Define Please write for 5 minutes. What are the needs our user might have? •Focus on needs, NOT possible solutions. •Be specific. •Brainstorm as many needs as possible.
  14. 14. Share and Select • Share in rounds (5 minutes). • Select ONE need to focus on (3 minutes). • Capture the user and his/her need in a new design question (2 minutes). How might we design an interactive space for [our extreme user] that will [meet our user’s need and] foster a sense of the importance of global competence through learning about Asia?
  15. 15. Ideate Brainstorm individually and collectively.
  16. 16. “The best way to get a good idea is to get a lot of ideas.” Linus Pauling, Nobel Prize Chemist
  17. 17. Brainstorming Rules Go for quantity Encourage wild ideas Capture everything Headline! Be visual Build on the ideas of others Defer judgment
  18. 18. Individual Brainstorming • Think of as many ideas as possible for your “How might we . . .” question. • Post your stickies and read each other’s ideas.
  19. 19. Collective Brainstorming • Generate as many new ideas as possible as a group (“Yes, and . . .”) • Don’t worry about silly things like feasibility, practicality, or viability – seriously, don’t. • Capture headlines on stickies (say it; post it).
  20. 20. Select an Idea to Try Out • There is no “best” idea. • Don’t edit based on feasibility, practicality, or viability. • Maintain your innovation potential.
  21. 21. “There is no such thing as genuine knowledge and fruitful understanding except at offspring of doing.” John Dewey
  22. 22. Prototype Try out your idea by creating a prototype.
  23. 23. Prototyping helps us . . . • Get concrete • Communicate ideas to others • Overcome obstacles • Dream bigger
  24. 24. “Design is not just what it looks and feels like. Design is how it works.” Steve Jobs
  25. 25. Ways to Prototype Works like . . .
  26. 26. Ways to Prototype Interacts like . . .
  27. 27. Ways to Prototype Creates an experience like . . .
  28. 28. Let’s try it!
  29. 29. Test See what others have to say about your prototype.
  30. 30. Test Group Presentations •What strikes you about our prototype? •What surprises you about our prototype? •What do you want to celebrate? •What is something you wonder?
  31. 31. Thank you!