IT WAS THE PRESENTATION WHICH I MADE IN MY CONSUMER BEHAVIOUR COURSE..

1. BA 320
CONSUMER BEHAVIOUR
ANSWERS&QUESTIONS

2. QUESTION 1
• What is conception of paradise?? Construct a
collage consisting of images you personally
associate with paradise and compare the
results with those of your classmates. Do you
detect any common themes????

3. CONCEPTION OF
PARADISE
• A place where you live
endlessly after death
• The sense of paradise
 strongly depends on
culture
• i.e in Arabic Jannah
• In Christianity Heaven

4. • Paradise  Nobody
knows it
• People  different
ideas about paradise
• Things which good 
saying «IT’S LIKE A
PARADISE»
• Many myths

5. MY CONCEPTION OF
PARADISE
• Many forests as existing in Bolu

6. • There must be a beautiful sea <3 ;)

7. • A number of rivers like Manavgat River

8. • A marvellous sunshine..

9. • Maybe a chateau..

10. • Or palaces like Dolmabahçe Palace in Istanbul

11. EGZOTIC FRUITSS

13. QUESTION 2
• Construct a hypothetical means-end chain
model for the purchase of a bouquet of roses.
How might a florist use this approach to
construct a promotional strategy????

14. MEANS-END CHAIN
MODEL
• Advertising-marketing term
• Used in marketing research
• Linking to customers by emotions,desires etc..
• Leading the customer to buy product
• Concrete and abstract product attributes
• Personal values

17. THE MISSION
• Construct a means-
end chain model for
a bouqet of roses

18. FOLLOW THE MODEL
1. ATTRIBUTES OF THE
ROSES
• Most appropriate
souvenir of all time
• Different color
choices
• Beauty
2. BENEFITS OF THE
ROSES
• Inexpensive
• No need to think too
much to buy
• Ultimate happiness
• Make environment
beautiful

19. 3. EMOTIONS IN ROSES
• Love
• Happiness
• Positivity
• Thankfulness
• Express feelings
4. VALUES
• Personal values;
i. Feeling valuable
ii. Being considered as
important
iii. Having some
people who love
you

20. FOR THE FLORIST
• Many ways for it
• Saying «Love is expressed by a bouquet of
roses in the best way» or
• «Roses are the shortest way to be happy for
both of you»

21. • Customers can be invited to smell flowers
• Immediate discounts
• Loyalty cards can be given
• Brochures can be given, too
• Encourage people to buy  showing love
• Giving information about meanings of roses
•  http://www.ciceksepeti.com/blog/post/2011/09/19/Gul-
Asc4b1klarc4b1na-Gullerin-Anlamlarc4b1.aspx

22. THANK
YOU
FOR
LISTENING!!!

23. • Created by
HALİL İBRAHİM ULUHAN