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Arkansas State University Small Business & Technology Development Center
Arkansas State University Small Business & Technology Development Center

For all my friends who came to the Batesville Intro to Social media marketing workshop last week and wanted the additional powerpoint pages that were not included in your printed handout. Thanks again

Business
1 of 10
6 Steps to Social Media Marketing SUCCESS! By Herb Lawrence, ASU Small Business and Technology Development Center Director
Marketing Fundamentals Haven’t changed Effective Marketing Segmenting your Market Developing Target Groups Information Channels Target Needs/Wants Craft Compelling Message Analyze Results Time Management
The “On-Line” Elephant Web Site SEO Permission E-Mail Social Media Local Listings Blogging Traditional Media Facebook Twitter LinkedIn YouTube Bookmarking SlideShare Flickr Photobucket Tumblr Google Maps Yelp Jonesboro.com FourSquare Gowalla
Where they Get News/Information
Customer NOW Find You (Maybe) New Consumers Begin Search on-Line Includes B2B Review Websites Read Blogs on Subject Read Comments Poll Friends on-line Conduct Local Search ALL BEFORE YOU EVEN KNOW THEY ARE THERE! Customer Involvement Changed
The Challenge
Step 6 – Measure ROI QUALITATIVE QUANTITATIVE Involved in Industry Conversations How Customers Perceive us versus competition Did we build KEY relationships Moving from MONOLOGUE to DIALOGUE? Website Analytics Social Mentions SEO Ranking Link Clicks Newsletter/E-mail Subscribers added
Tips to get started Platforms you can ACTIVELY Maintain What outsourcing is needed? Design, Development, content Brand Monitoring, Plan your Content FLOW Find Tools to AUTOMATE Ping.fm HooutSuite Tweetdeck
Find Synergy
Thank You! Oh or call me: 870-972-3517 Let’s Connect On-Line E-mail hlawrenc@astate.edu Website: http://www2.astate.edu/a/business/sbtdc/ ASU Small Biz Blog http://www.asbtdc-asu.com Facebook Page: http://www.facebook.com/asu.sbtdc Facebook Profile: http://www.facebook.com/herb.lawrence Twitter: http://www.twitter.com/asbtdc_asu LinkedIn: http://www.LinkedIn.com/a/asusbtdc

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Intro to Social media additional pages

  • 1. 6 Steps to Social Media Marketing SUCCESS! By Herb Lawrence, ASU Small Business and Technology Development Center Director
  • 2. Marketing Fundamentals Haven’t changed Effective Marketing Segmenting your Market Developing Target Groups Information Channels Target Needs/Wants Craft Compelling Message Analyze Results Time Management
  • 3. The “On-Line” Elephant Web Site SEO Permission E-Mail Social Media Local Listings Blogging Traditional Media Facebook Twitter LinkedIn YouTube Bookmarking SlideShare Flickr Photobucket Tumblr Google Maps Yelp Jonesboro.com FourSquare Gowalla
  • 4. Where they Get News/Information
  • 5. Customer NOW Find You (Maybe) New Consumers Begin Search on-Line Includes B2B Review Websites Read Blogs on Subject Read Comments Poll Friends on-line Conduct Local Search ALL BEFORE YOU EVEN KNOW THEY ARE THERE! Customer Involvement Changed
  • 7. Step 6 – Measure ROI QUALITATIVE QUANTITATIVE Involved in Industry Conversations How Customers Perceive us versus competition Did we build KEY relationships Moving from MONOLOGUE to DIALOGUE? Website Analytics Social Mentions SEO Ranking Link Clicks Newsletter/E-mail Subscribers added
  • 8. Tips to get started Platforms you can ACTIVELY Maintain What outsourcing is needed? Design, Development, content Brand Monitoring, Plan your Content FLOW Find Tools to AUTOMATE Ping.fm HooutSuite Tweetdeck
  • 10. Thank You! Oh or call me: 870-972-3517 Let’s Connect On-Line E-mail hlawrenc@astate.edu Website: http://www2.astate.edu/a/business/sbtdc/ ASU Small Biz Blog http://www.asbtdc-asu.com Facebook Page: http://www.facebook.com/asu.sbtdc Facebook Profile: http://www.facebook.com/herb.lawrence Twitter: http://www.twitter.com/asbtdc_asu LinkedIn: http://www.LinkedIn.com/a/asusbtdc