Research includes Secondary Research on:
1. Consumption of Ice-Cream throughout the world.
2. Market Share of Major Ice-Cream Markets in the World
3. Market Size of India's Ice-Cream Market- Branded and UN-Branded.
4. Competition to Ice- Market In India.
5. Geographic Segmentation of Ice-Cream Market in India.
6. Cream-Bell's Market Share In India.
Primary Research includes:
1. Blind Test Conducted with three brands: Cream Bell, Amul and Kwality Walls on a sample of 10 to check which Ice-Cream Brand has a better taste. (Choco-Bar and Vanilla Cup were taken to conduct this test)
2. Research was also done to compare quantity/Price ratio of these three brands.
3. T-test and Annova test used using spss to analyse the survey results related to Advertising, Packaging, availability, variety