2. We positioned Margaret Ross to the right as there was not enough room for both the interviewer to stand the other side and whilst capturing the correct framing. Penny Williams is framed to the left to capture the mise-en-scene that we positioned behind her. Margaret Ross is filmed in close up because we wanted emphasis on her eyes to relate to the interview. Penny Williams is filmed in medium close up to capture the mise-en-scene. The mise-en-scene of Margaret Ross shows her home environment and daily living space which relates to the fact she can not get out much. Penny Williams provided us with a guide dog advertisement board to put behind her for appropriate mise-en-scene. We positioned the interviewer on the opposite side to where both interviews are framed. The camera was positioned directly in front of both interviewees. Both eye lines are a third the way down the screen. Both interviews where filmed away from a direct light source.

3. Cutaways where used to break up the interview and illustrate what the interviewee is saying. We filmed these cutaways after the interview as we knew what footage we needed to relate to the interview. We also used conventional white onscreen text used on both interviews.

4. The advert is A4 in size as it is a versatile shape and can fit a billboard. It has one main image. We made the image stand out by erasing the models eyes which links with our program. The text on the advert includes the title, slogan and scheduling. The channel 4 logo is also positioned in correct place following the channel 4 codes and conventions.

5. The advert lasts for 38 seconds. We make the audience want to know more by asking questions. The scheduling is at the end in order of title, date, time and title. There is an appropriate music bed without lyrics which could distract. The slogan is read out towards the end. We used multiple sound effects to illustrate the questions asked. The voiceover holds the advert together. We have used vox-pops from the documentary.