A SHORT AND CONCISE GUIDE OF WHAT  NOT TO DO IF YOU INTEND TO STAY  ALIVE IN THE OVERLY COMPETITIVE         WORLD OF START...
KNOWING WHAT TO DO IS EASY               work a little bithave an idea                       profit!
MISTAKES SLOW YOU DOWN “I’ll fail until I succeed”           (I just hope I’m not 90 years old when I do)Success = making ...
HERVAL FREIRE Starting up since 2002  Founder of 4 companies, a dozen projects  Helped founding a gazillion other companie...
THIS PRESENTATION SPONSORED BY...                   &            (we’re hiring!)
DON’T DELAY THE  PAPERWORK
DON’T OVERENGINEERBuild as few things as possible Solve specific problems, don’tgeneralize too soon Be quick - that’s youro...
DON’T HIRE INTERNS FREELANCERS NOOBS  A strong foundation requires a brilliant team  No time for unexperienced people or m...
DON’T UNDERESTIMATE COSTS Starting with empty pockets willonly bring you frustration Hidden costs, taxes andaccidents Havi...
DON’T EXPECT ANYONE TO SUPPORT YOUYour friends will think you’re crazy (unlessyou’re in the Valley, in which case they’re ...
DON’T ASK CUSTOMERS WHAT THEY WANT        “If I’d asked my customers what they        wanted, they’d have said a faster ho...
DON’T PANIC     Nothing is as easy as it looks     Anything that can go wrong will go     wrong     Everything will take l...
DON’T BLAME OTHERS The economy downturn Those pesky developers My disappointing sales team The weather Blame yourself and ...
DON’T PIVOT TOO MUCH...“so many opportunities out there! Gottacatch them all”- Pokemón entrepreneur“It didn’t work at first...
...BUT PLEASE DON’T BE STUBBORN                   “Insanity: doing the same thing                   over and over again an...
DON’T DIE                          “I have not failed. Ive just found 10,000 ways                          that wont work....
QUESTCHUNS?about.me/herval
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Startup Don'ts

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What not to do on a startup if you intend to stay afloat (and not die)

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Startup Don'ts

  1. 1. A SHORT AND CONCISE GUIDE OF WHAT NOT TO DO IF YOU INTEND TO STAY ALIVE IN THE OVERLY COMPETITIVE WORLD OF STARTUPS (PART 1 OF MANY) by @herval
  2. 2. KNOWING WHAT TO DO IS EASY work a little bithave an idea profit!
  3. 3. MISTAKES SLOW YOU DOWN “I’ll fail until I succeed” (I just hope I’m not 90 years old when I do)Success = making less mistakes (and learning from the ones you make)Learning from others’ is a shortcut
  4. 4. HERVAL FREIRE Starting up since 2002 Founder of 4 companies, a dozen projects Helped founding a gazillion other companies (mostly as a hacker)
  5. 5. THIS PRESENTATION SPONSORED BY... & (we’re hiring!)
  6. 6. DON’T DELAY THE PAPERWORK
  7. 7. DON’T OVERENGINEERBuild as few things as possible Solve specific problems, don’tgeneralize too soon Be quick - that’s youronly weapon as a startup
  8. 8. DON’T HIRE INTERNS FREELANCERS NOOBS A strong foundation requires a brilliant team No time for unexperienced people or mistakes The first 10 employees will determine your company’s DNA. Make the best of it.
  9. 9. DON’T UNDERESTIMATE COSTS Starting with empty pockets willonly bring you frustration Hidden costs, taxes andaccidents Having money to eat ispeace of mind
  10. 10. DON’T EXPECT ANYONE TO SUPPORT YOUYour friends will think you’re crazy (unlessyou’re in the Valley, in which case they’re probably crazy too)Your family will ask you to get a jobUsers won’t flock at your doorIgnore the naysayers and doyour stuff
  11. 11. DON’T ASK CUSTOMERS WHAT THEY WANT “If I’d asked my customers what they wanted, they’d have said a faster horse” - Henry Ford (that dude that went broke 5 times before Ford Motors) Measure everything! DATA is King
  12. 12. DON’T PANIC Nothing is as easy as it looks Anything that can go wrong will go wrong Everything will take longer than expected to get done (rule of thumb: 3 times longer) Expect the best, plan for the worst
  13. 13. DON’T BLAME OTHERS The economy downturn Those pesky developers My disappointing sales team The weather Blame yourself and yourselfalone
  14. 14. DON’T PIVOT TOO MUCH...“so many opportunities out there! Gottacatch them all”- Pokemón entrepreneur“It didn’t work at first try, so it sucks, let’sdo something completely different”- Glass-half-empty entrepreneur“revenue is so 90‘s! We should gamifythose micropayments. Everyone is doing it!”- The trend-follower
  15. 15. ...BUT PLEASE DON’T BE STUBBORN “Insanity: doing the same thing over and over again and expecting different results.” - Albert Einstein (that kid who didn’t speak until he was 4!)(SMS group messaging) (Bourbn - another Foursquare) (that MMORPG)
  16. 16. DON’T DIE “I have not failed. Ive just found 10,000 ways that wont work. “ - Thomas Edisson, that dude that invented the lamp (and a thousand other things) Rovio: 52 games, 8 years, almost zero revenue before Angry BirdsPaul Graham’s “How not to die” - http://bit.ly/nYDNaT
  17. 17. QUESTCHUNS?about.me/herval
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