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Indie Series 03: Becoming an Indie

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How to become an indie. What are the tools, the platforms, the upsides and downsides and other advices.

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Indie Series 03: Becoming an Indie

  1. 1. How to be An Indie Mohammad Shaker Founder, Strong Emotions Wikilogia Talk, April 2015 Stories, Marketing, and other Advices @ZGTRShaker
  2. 2. Before Indies Publicher Ubisoft EA Activition …
  3. 3. Before Indies Publicher Retailer Ubisoft EA Activition …
  4. 4. Who’s Indie The Rise of Indies, 2005+
  5. 5. Platforms
  6. 6. Platforms Mobile: iOS, Android/ WindowsPhone, BlackBerry Stand-alone: Xbox, PS4, PS Vita
  7. 7. iOS Android
  8. 8. iOS Android 100$ Per year 25$ lifetime
  9. 9. iOS Android Quality User + Quality User -
  10. 10. iOS Android Rights + Rights -
  11. 11. iOS Android Native Apps Objective-C, Swift Native Apps Java
  12. 12. iOS Android Third Party Engines / Frameworks
  13. 13. iOS Android Built-in Leaderboard, Achievement, Localization, etc.
  14. 14. Google Developer Console https://console.developers.google.com/
  15. 15. Apple Developer Account https://unityads.unity3d.com/
  16. 16. iOS Android Free Apps +
  17. 17. iOS Android Paid Apps + Paid Apps -
  18. 18. https://support.google.com/googleplay/android-developer/answer/112622?hl=en iOS Android 70/30 You receive 70% of the payment. The remaining 30% goes to the distribution partner and operating fees. The
  19. 19. http://www.statista.com/statistics/283753/apple-app-store-global-category-revenue-share-per-business-model/ 6.1% of revenue came from paid-for gaming apps without in-app purchases, ONLY, on iOS.
  20. 20. Advertisment (Ads)
  21. 21. Advertisment (Ads) # Clicks # Views # Purchases # Quality Users # View/ Click Curves
  22. 22. iOS Android Apple Ads Engine Google Ads Engine
  23. 23. Admob https://www.google.com/admob/
  24. 24. UnityAds https://unityads.unity3d.com/
  25. 25. Crossy Road: Watch a Video, Earn a Gift / 1 million in 1 month https://unityads.unity3d.com/
  26. 26. In-App Purchaes
  27. 27. Soomla http://soom.la/
  28. 28. Publishing
  29. 29. Alpha/Beta Testing / Roles / Selected Users for Feedback are all available in the Developer Console iOS and Android
  30. 30. iOS Android Publishing - (time) Publishing + (time)
  31. 31. Marketing Your Game
  32. 32. Differentiate your self. Why the costumer buy urs? Mark Cuban, Shark Tank!
  33. 33. Monopoly. this is not a game. Book: Zero to One, Peter Thiel, Co-founder of PayPal!
  34. 34. Monopoly. Avoid competition as much as possible. Book: Zero to One, Peter Thiel, Co-founder of PayPal!
  35. 35. DON'T listen to the costumer, he doesn't know what he wants Steve Jobs, Apple / Sociology of Malcom Gladwel!
  36. 36. Social Media .,!?
  37. 37. Linked in, Professional Wesbite, etc.
  38. 38. Don’t EVER think That your first game will be a hit.
  39. 39. Get Paid More than Once. In-App Purchaces?
  40. 40. Market before you publish.
  41. 41. Your product is unique. Not all rules follow.
  42. 42. Monument Valley in Numbers http://blog.monumentvalleygame.com/blog/2015/1/15/monument-valley-in-numbers
  43. 43. Ustwo Team
  44. 44. http://blog.monumentvalleygame.com/blog/2015/1/15/monument-valley-in-numbers
  45. 45. http://blog.monumentvalleygame.com/blog/2015/1/15/monument-valley-in-numbers
  46. 46. http://blog.monumentvalleygame.com/blog/2015/1/15/monument-valley-in-numbers
  47. 47. Indie Best Practices & Stories
  48. 48. Minecraft
  49. 49. Notch
  50. 50. Limbo
  51. 51. Limbo VVVVV
  52. 52. VVVVV
  53. 53. Spelunky
  54. 54. DEREK YU
  55. 55. Meat Boy
  56. 56. Edmund McMillen and Tommy Refenes Team Meat
  57. 57. Fez
  58. 58. Phil Fish
  59. 59. Ridiculous Fishing
  60. 60. Ridiculous Fishing Rami Ismail Vlambeer
  61. 61. Threes
  62. 62. Crossy Road: 1 million in 1 month
  63. 63. Matthew Hall and Andrew Sum Hipster Whale!
  64. 64. Did You Catch Something ?
  65. 65. Did You Catch Something ? •  All are young. •  Not all of them are 2 or 2+. One-man can do it. •  They did millions* of games before their success.
  66. 66. Did You Catch Something ? •  All are young. •  Not all of them are 2 or 2+. One-man can do it. •  They did millions* of games before their success.
  67. 67. Did You Catch Something ? •  All are young. •  Not all of them are 2 or 2+. One-man can do it. •  They did millions* of games before their hit/success. * the number is negotiable!
  68. 68. Starting a Business
  69. 69. First, Aim for a Company not an idea. Book: Built to Last: Successful Habits of Visionary Companies, Jim Collins!
  70. 70. Don’t go for a Co-Founder, at first. The sins while starting a business.!
  71. 71. Team Up with Best People. If non exsits, don’t team up at all! Book: Good to Great, Jim Collins!
  72. 72. Two-Pizza Teams If the team needs more than two pizzas to make a meal, it’s too big. Book: Lean UX. Applying Lean Principles to Improve User Experience/ Amazon, Jeoff Bezos!
  73. 73. Don’t Plan so far into the future, everything gonna change. Book: Rework, 37Signals!
  74. 74. When in doubt go with your Gut Video: Steve Jobs, Stanford Speech.!
  75. 75. Be in your flow, Don’t be in their flow. Book: Flow, Mihaly Csikszentmihalyi!
  76. 76. Business is different to what you’ve study. 50$ million last year in sales?
  77. 77. Business is different to what you’ve study. 50$ million last year in sales? This means nothing!
  78. 78. Don’t worry about the past. Just focus on the future.
  79. 79. Don’t ever waste time with wasters.
  80. 80. Know when to quit.
  81. 81. When you fail. Do sth different. Move on.
  82. 82. Starting a Game. Being an Indie.
  83. 83. The Most Brutal Business in the WORLD. Mark Cuban, Shark Tank!
  84. 84. No one knows who you are. And no one cares.. Sorry.
  85. 85. Prototype, Prototype, Prototype Quick-access your ideas. Agile Software Engineering!
  86. 86. SyncSeven Prototype in 4 hours
  87. 87. Part of Ropossum. Research Paper Idea and Implementation in 8 hours Nominated for Best Paper Award, Denmark, EvoStar 2015
  88. 88. Design for the 5 senses Jinsop Lee: Design for all 5 senses | Talk Video | TED.com!
  89. 89. Angry Birds: Eye, Touch
  90. 90. SyncSeven: Eye, Ear, Touch
  91. 91. You don’t always need a designer.
  92. 92. Thomas was alone Paid, Unity3d
  93. 93. Flappy Birds ±50K a day
  94. 94. NEXT Play Alpha: www.mohammadshaker.com/next.html
  95. 95. Don’t go with first thought/solution
  96. 96. Move the boxes on screen?
  97. 97. So Be clever. and Use the Camera.
  98. 98. Simplicity is cool.
  99. 99. Flappy Birds
  100. 100. Dots
  101. 101. Simplicity is not always the key in games.
  102. 102. Keep UI to minimum. Remove (don’t add) features. Book: Rework, 37Signals!
  103. 103. Need Settings in SyncSeven?
  104. 104. Insure 3-click rule. Access any feature in the app within 3 clicks. HCI / Yahoo Mobile Apps!
  105. 105. 3-click rules in SyncSeven
  106. 106. Represent what's happening in the backend.
  107. 107. Loading.
  108. 108. Loading. Not good all the time.
  109. 109. Authenticating with server.. This is better.
  110. 110. Retrieving your data.. This is better.
  111. 111. Signing you in.. This is better.
  112. 112. Visualizations, Faster Progress Bars. http://www.chrisharrison.net/index.php/Research/ProgressBars2
  113. 113. Visualizations, Faster Progress Bars. http://www.chrisharrison.net/index.php/Research/ProgressBars2 - +
  114. 114. Test it early. Refine early.
  115. 115. Your Years Studying in a University IS NOT FOR STUDY, ONLY
  116. 116. Schools kill creativity. Book: The Element, Ken Robinson! http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en!
  117. 117. You only have one life. Have a Goal. Book: Steve Jobs, Isaacson!
  118. 118. Doing Something unimportant well does not make it important. Book: The 4-hour work week, Tim Ferriss!
  119. 119. Requiring a lot of time does not make a task important. Book: The 4-hour work week, Tim Ferriss!
  120. 120. Do ur work yle u r @ uni.
  121. 121. Don’t Underestimate Yourself Don’t Overestimate the Opponents
  122. 122. Don't wait till it's perfect Don't wait till you’re perfect The sins while starting a business.!
  123. 123. DON’T WAIT. Uni is the last thing you should rely on.
  124. 124. Manage time? You don’t have time for everything. Know what you love now.
  125. 125. Learn on demand. Don’t listen to x or y or z for what to learn/do.
  126. 126. Stop Planning Just START The sins while starting a business.!
  127. 127. Man Up! Seriously!
  128. 128. ‫معي‬ ‫تزبط‬ ‫عم‬ ‫مش‬
  129. 129. Be harsh. Don’t make loose businesships.
  130. 130. 1-man team? No Problem.
  131. 131. In Syria? Stop Nagging!
  132. 132. Take Rest. Only when you deserve it.
  133. 133. Have your own beliefs, Have your own ideas.
  134. 134. Always carry sth to write. Ideas come from nowhere, anytime.
  135. 135. “Some people like driving the long way home.” People like what they want to like. Movie: Margin Call
  136. 136. Good is the worst enemy to Great Movie: Whiplash, 2014 Book: Good to Great, Jim Collins
  137. 137. Wanna DO? What do you
  138. 138. Industry •  Ubisoft •  EA •  Activition •  ..etc
  139. 139. Research •  ITU Copenhagen, Denmark •  UoM, Msida, Malta •  NEU, USA •  NYU, Newyork, USA •  University of Essex, London, Goldsmith, UK •  Germany, UK, USA
  140. 140. Startup
  141. 141. Indie •  Yourself
  142. 142. Read.
  143. 143. The book that changed my life. Book: Steve Jobs, Isaacson.!
  144. 144. Lean it. Make it Agile. Book: The Lean Startup, Eric Ries!
  145. 145. Don’t overthink the future. Be in the NOW. Book: Rework, 37Signals!
  146. 146. Start from nowhere. Book: Zero to One, Peter Thiel!
  147. 147. Built it for future. Book: Built to Last, Jim Collins!
  148. 148. Have a dream, no matter what. Book: Lean In: Women, Work, and the Will to Lead, Sheryl Sandberg!
  149. 149. "Stickness" Book: Made to Stick, Chip Heath, Dan Heath!
  150. 150. Books: Any book for Malcom Gladwell!
  151. 151. A good book to start for Malcom Gladwell!
  152. 152. Books: Any book for Dan Ariely!
  153. 153. Ludum Dare ludumdare.com
  154. 154. Watch: Indie Game The Movie
  155. 155. @ZGTRShaker www.mohammadshaker.com
  156. 156. Thx.

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