Design + Business: Creativity as an Agent of Change
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Design + Business: Creativity as an Agent of Change

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How can we as UX professionals help lead change within the organizations we are part of? By seeing ourselves as valuable experts in creativity, by finding a common language to communicate, and by ...

How can we as UX professionals help lead change within the organizations we are part of? By seeing ourselves as valuable experts in creativity, by finding a common language to communicate, and by including a diverse array of business partners in design practices to solve problems, we have the potential to not only create amazing experiences for our customers, but to also help evolve a changing institutional culture.

I began my career within my organization on the large, waterfall side. The company decided to combine the UX division of Cable with its Internet-based division, but they did not combine the product management teams. This has forced us to become effective communicators and evangelists for collaboration. This session will use my experience as a case study in using creative practice to formulate a common language between design and business.

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Design + Business: Creativity as an Agent of Change Presentation Transcript

  • 1. Design + Business: Creativity as an Agent of Change #DesignplusBusiness Henken Bean, @henkenSunday, March 25, 12
  • 2. From the Turtle to the Hare Photograph by: Gordon Wong @henkenSunday, March 25, 12
  • 3. The Turtle Photograph by: Robert Francis Philibert - robertfrancis.com @henkenSunday, March 25, 12
  • 4. The Hare Henken Bean @henkenSunday, March 25, 12
  • 5. Culture Shock! Henken Bean @henkenSunday, March 25, 12
  • 6. Know thy user, know thy colleagues. Henken Bean @henkenSunday, March 25, 12
  • 7. Their myth about us: Make it Look Pretty Henken Bean @henkenSunday, March 25, 12
  • 8. Our myth about them: Angry Dinosaurs Photograph by: Mia Beach - http://mia-beach.com @henkenSunday, March 25, 12
  • 9. There’s hope! Henken Bean @henkenSunday, March 25, 12
  • 10. Open the Kimono http://dd-blogdd.blogspot.com/2011/07/kimono.html [edited] @henkenSunday, March 25, 12
  • 11. Subvert the Ego Henken Bean @henkenSunday, March 25, 12
  • 12. Love Your Engineers Henken Bean @henkenSunday, March 25, 12
  • 13. Key Performance Indicators http://www.crowdbuzzing.com/wp-content/uploads/2010/05/board-flickr-pylypenko.jpg @henkenSunday, March 25, 12
  • 14. Make your mark, together. Henken Bean @henkenSunday, March 25, 12
  • 15. Cross-channel Reviews Henken Bean @henkenSunday, March 25, 12
  • 16. Evangelize Yourself Henken Bean @henkenSunday, March 25, 12
  • 17. Change the Culture Henken Bean @henkenSunday, March 25, 12
  • 18. Thank you. @henken Henken Bean @henkenSunday, March 25, 12